---
title: "Trend — grey towel set - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/grey-towel-set/trend"
last_updated: "2026-08-11T06:41:11.745Z"
locale: en
meta:
  description: "Niche score 52/100 · $45K/yr market · 48K searches/yr · $29.19 avg price. A small market ($45K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $45K/yr market · 48K searches/yr · $29.19 avg price. A small market ($45K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — grey towel set - Flapen"
---

# **grey towel set**

**Worth a look**

Shows a sweet-spot price point ($29.19 avg), but a small market ($45K/yr) keeps it on the watch list.

Market size 11Growth 15Conversion 41Competition 75Returns 76Price range 92Avg price 95Brand share 67Review moat 18Quality gap 76

**Avg price**

**Incredible****$29.19**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.27–$85.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****16,061.96**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-19.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$45K**

$45K/yr · 48K searches

## Trend