---
title: "Grey Throw Blanket — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/grey-throw-blanket"
last_updated: "2026-08-11T05:45:07.063Z"
locale: en
meta:
description: "Niche score 51/100 · $107K/yr market · 198K searches/yr. A deep review moat (16,704 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $107K/yr market · 198K searches/yr. A deep review moat (16,704 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Grey Throw Blanket — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **grey throw blanket**
**Worth a look**
Shows a fragmented shelf (top 5 take 21% of clicks), but a deep review moat (16,704 avg reviews) keeps it on the watch list.
Market size 26Growth 19Conversion 31Competition 94Returns 59Price range 84Avg price 92Brand share 86Review moat 18Quality gap 33
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Avg price**
**Great****$21.85**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$7.94–$57.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$107K**
$107K/yr · 198K searches
**Growth**
**Bad****-12.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****16,703.75**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, grey throw blanket is a $107K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grey throw blanket market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$109K–$131K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#372**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**48 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**49%**
Top 20: 84%
**Top-5 click share**
**21%**
Top 20: 52%
**Open market**
**44%**
- Bedsure16% - Utopia Bedding12% - PAVILIA8% - Exclusivo Mezcla7% - BEDELITE7% - KMUSET7%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -12.9% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/grey-throw-blanket/trend)
## **Top grey throw blanket search terms**
- **light grey throw blanket**28K/yr-12.2%1.9% conv. - **dark grey throw blanket**27K/yr-13.4%2.6% conv. - **charcoal throw blanket**18K/yr-7.7%2.4% conv. - **dark gray throw blanket**21K/yr-6.0%2.9% conv. - **silver throw blanket**16K/yr-20.7%1.2% conv. - **dark grey blanket**10K/yr-11.0%1.6% conv. - **light grey blanket**10K/yr-10.6%1.3% conv. - **grey and white throw blanket**8K/yr-17.1%0.8% conv. - **gray fleece blanket**7K/yr-13.5%3.6% conv. - **charcoal gray throw blanket**6K/yr-22.5%2.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/grey-throw-blanket/search-terms)
## **Top grey throw blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$9K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KMUSET Fleece Blanket Throw Size Grey Lightweight Super Soft Cozy Luxury Bed Blanket Microfiber Factory Shop**KMUSET**$9.33**4.5★10,771 rev](https://www.amazon.com/dp/B07YQ38RP6) [2**Utopia Bedding Fleece Blanket Throw Size Grey 300GSM Luxury Anti-Static Fuzzy Soft Microfiber Blanket for Couch Sofa and Bed (50x60 Inch)**Utopia Bedding**$10.27**4.6★90,752 rev](https://www.amazon.com/dp/B073HC2G7Q) [3**Utopia Bedding Grey Striped Fleece Blanket Throw Size Fluffy Warm & Lightweight Ribbed Throw for Bed Sofa & Chair - Soft Cozy Blanket for Home Dcor & Gifting (50x60 Inches)**Utopia Bedding**$10.50**4.6★295 rev](https://www.amazon.com/dp/B0G6Z3WXYR) [4**PAVILIA Dark Gray Knit Throw Blanket for Couch Bed Soft Knitted Farmhouse Sofa Throw for Living Room Lightweight Decorative Summer Throw Blanket for Chair Outdoor Textured Boho Blanket 50x60**PAVILIA**$19.63**4.5★5,485 rev](https://www.amazon.com/dp/B08DBPV5PR) [5**Bedsure Grey Fleece Throw Blanket for Couch - Super Soft Cozy Blankets for Women Cute Small Throws for Girls 50x60 Inches**Bedsure**$20.29**4.6★24,910 rev](https://www.amazon.com/dp/B0C1YZSXK4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Utopia Bedding Grey Striped Fleece Blanket Throw Size Fluffy Warm & Lightweight Ribbed Throw for Bed Sofa & Chair - Soft Cozy Blanket for Home Dcor & Gifting (50x60 Inches)**Utopia Bedding**$10.50**295 rev7mo ago](https://www.amazon.com/dp/B0G6Z3WXYR) [**BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Charcoal Grey Blanket Decorative and Giftable Striped Blankets for Women Men 50x60**BEDELITE**$16.96**4,247 rev11mo ago](https://www.amazon.com/dp/B0FMRF13YP) [**CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Dark Grey)**CREVENT**$18.43**5,973 rev1y ago](https://www.amazon.com/dp/B0FFSC2QMK) [**Whale Flotilla Fleece Throw Blanket for Couch or Bed Luxury Super Soft Lightweight Summer Blanket 3D Jacquard Cozy Fluffy Plush Decorative Sofa Chair Blanket for Mom Dad 50x60 Inch Light Grey**Whale Flotilla**$14.69**1,415 rev1y ago](https://www.amazon.com/dp/B0DDCGHC51) [**blunique Ultra Soft Cozy Faux Fur Throw Blanket-Fuzzy Plush Thick Bubble Blanket Fluffy Blanket for Couch Sofa Bedroom and Living Room 50x60 Inches Dark Grey Taupe**blunique**$42.76**1,076 rev1y ago](https://www.amazon.com/dp/B0D9VCZD8G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Utopia Bedding Grey Striped Fleece Blanket Throw Size Fluffy Warm & Lightweight Ribbed Throw for Bed Sofa & Chair - Soft Cozy Blanket for Home Dcor & Gifting (50x60 Inches)**Utopia Bedding**$10.50**4.6★**▲ 312%**](https://www.amazon.com/dp/B0G6Z3WXYR) [**BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Charcoal Grey Blanket Decorative and Giftable Striped Blankets for Women Men 50x60**BEDELITE**$16.96**4.6★**▲ 227%**](https://www.amazon.com/dp/B0FMRF13YP) [**Exclusivo Mezcla Fleece Throw Blanket for Couch Super Soft Striped Jacquard Bed Blanket Lightweight Fuzzy Cozy for All Seasons 50x60 Inches Dark Grey**Exclusivo Mezcla**$15.44**4.5★**▲ 143%**](https://www.amazon.com/dp/B0D25WR39Y) [**CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Dark Grey)**CREVENT**$18.43**4.3★**▲ 134%**](https://www.amazon.com/dp/B0FFSC2QMK) [**lifein Throw Blanket for Couch Soft Boho Decor Bed Throw Cozy Grey Knitted Chenille Small Farmhouse Lightweight Throw (Dark Grey 50 * 60)**lifein**$25.32**4.6★**▲ 92%**](https://www.amazon.com/dp/B09F2ZYDTH)
**~~View all trending →~~**
## **What buyers say about grey throw blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**27%
*“Soft as described”*
**Warmth**12%
*“Comfortable and warm”*
**Quality-Overall**9%
*“Good quality cover”*
**Comfort-Overall**7%
*“Great comfortable”*
**Value For Money**6%
*“Very affordable”*
**Weight Light**5%
*“This is super lightweight”*
**Size-Overall**4%
*“Fits perfectly”*
**Color**3%
*“the color was accurate”*
**Advertised Vs Actual Product**3%
*“As described”*
**Washability**2%
*“Washes well”*
### **What buyers complain about **
**Thickness**13%
*“not as thick as expected”*
**Quality-Overall**10%
*“Cheap quality”*
**Size-Overall**9%
*“Very big”*
**Pilling/Linting**5%
*“So Much Lint”*
**Water Resistance**5%
*“NOT WATERPROOF”*
**Washability**4%
*“When washed it falls apart”*
**Thin**3%
*“Super thin”*
**Durability**3%
*“it's falling apart”*
**Value For Money**2%
*“Its much, much cheaper”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
### **Top return reasons **
**Size-Overall**32%
**Color**15%
**Thin**14%
**Material Quality**8%
**Advertised Vs Actual Product**5%
**Quality-Overall**5%
**Value For Money**4%
**Thickness**2%
**Display Colors**1%
**Warmth**1%
## **Common questions**
- **Is grey throw blanket profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 92 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the grey throw blanket niche?**
- 48 brands and 55 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in grey throw blanket?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.6%.
- **When does demand for grey throw blanket peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the grey throw blanket niche?**
- Listings span $7.94–$57.61; the average listing price is $21.85 (sweet spot $15–$100). The average incumbent carries 16,704 reviews — the moat a new listing must climb.
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