---
title: "Greeting Card Organizer — $352K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/greeting-card-organizer"
last_updated: "2026-08-11T02:35:57.663Z"
locale: en
meta:
description: "Niche score 55/100 · $352K/yr market · 567K searches/yr · $20.70 avg price. Soft demand (-2.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $352K/yr market · 567K searches/yr · $20.70 avg price. Soft demand (-2.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Greeting Card Organizer — $352K/yr Amazon US Niche (2026) - Flapen"
---
# **greeting card organizer**
**Worth a look**
Shows a sweet-spot price point ($20.70 avg), but soft demand (-2.4% this quarter) keeps it on the watch list.
Market size 53Growth 24Conversion 38Competition 67Returns 61Price range 73Avg price 89Brand share 70Review moat 72Quality gap 45
**Avg price**
**Great****$20.70**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.26–$33.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****610.43**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$352K**
$352K/yr · 567K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-2.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, greeting card organizer is a $352K/yr Amazon United States market (567K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **greeting card organizer market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$311K–$414K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#1,735**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**63%**
Top 20: 96%
**Top-5 click share**
**45%**
Top 20: 83%
**Open market**
**34%**
- Find Scrapblooms21% - DOFFICE14% - Vienrose11% - ZICOTO11% - Current5% - ceiba tree4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/greeting-card-organizer/trend)
## **Top greeting card organizer search terms**
- **greeting card organizer**262K/yr-6.7%2.6% conv. - **greeting card storage box**60K/yr+2.2%2.0% conv. - **greeting card organizer box**50K/yr-1.3%2.9% conv. - **greeting card box**31K/yr+5.8%1.3% conv. - **greeting card storage**26K/yr-4.6%1.9% conv. - **greeting card holder**29K/yr+2.3%0.7% conv. - **greeting card organizer box with dividers**21K/yr-15.8%2.9% conv. - **birthday card organizer**15K/yr-5.3%1.4% conv. - **birthday card holder**13K/yr+5.6%0.4% conv. - **card keepsake organizer**5K/yr+146.4%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/greeting-card-organizer/search-terms)
## **Top greeting card organizer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$18K10%$35K15%$53K20%$70K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Find Scrapblooms Greeting Card Storage & Organizer Box with 6 Removable Dividers for Holiday Birthday Get Well Cards Photos Crafts Scrapbooking(Clear)**Find Scrapblooms**$19.48**4.6★658 rev](https://www.amazon.com/dp/B0B1CSDTDN) [2**DOFFICE Greeting Card Organizer & Storage Box with 16 Pcs Adjustable Dividers Storing 120+ Cards with 84 Pcs Labels (Grey - 1 Pack)**DOFFICE**$18.86**4.6★509 rev](https://www.amazon.com/dp/B0D25F8MTW) [3**ZICOTO Beautiful Greeting Card Organizer Box With Dividers - Sturdy Linen Storage Box Easily Organizes All Your Greeting Cards in Style - Cute Card Holder Safely Stores Up to 300 Small Or Large Cards**ZICOTO**$19.96**4.6★242 rev](https://www.amazon.com/dp/B0D5HPCGNR) [4**ZICOTO Beautiful Greeting Card Organizer Box With Dividers - Sturdy Linen Storage Box Easily Organizes All Your Greeting Cards in Style - Cute Card Holder Safely Stores Up to 300 Small Or Large Cards**ZICOTO**$20.39**4.6★242 rev](https://www.amazon.com/dp/B0D5HRXWDF) [5**Vienrose Greeting Card Organizer Box with 20 Removable Dividers 84 Labels Large Capacity Foldable Storage Box for Photos Postcards Stickers & Keepsakes Portable Linen Organizer Pink&Lotus**Vienrose**$22.68**4.5★102 rev](https://www.amazon.com/dp/B0F9DK32KM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Find Scrapblooms Greeting Card Storage & Organizer Box with 6 Removable Dividers for Holiday Birthday Get Well Cards Photos Crafts Scrapbooking**Find Scrapblooms**$19.78**27 rev7mo ago](https://www.amazon.com/dp/B0GC35F1Z5) [**Meunmro Greeting Card Organizer Box With 13 Removable Dividers Oxford Cloth Card Organizer With Transparent Lid Store 140+ Cards for Photos Stamp Crafts Envelopes Sticker Scrapbooking**Meunmro**$20.92**43 rev8mo ago](https://www.amazon.com/dp/B0DRN1ZLRJ) [**Large Bamboo Greeting Card Organizer Box with 6 Removable Dividers Real Leather Handle 100% Handmade Solid Bamboo Storage Box for Christmas Valentine & Birthday Cards Postcards Stationery**Intarsio**$31.54**56 rev12mo ago](https://www.amazon.com/dp/B0FJYPCJR4) [**Vienrose Greeting Card Organizer Box with 20 Removable Dividers 84 Labels Large Capacity Foldable Storage Box for Photos Postcards Stickers & Keepsakes Portable Linen Organizer Pink&Lotus**Vienrose**$22.68**102 rev1y ago](https://www.amazon.com/dp/B0F9DK32KM) [**Vienrose Greeting Card Organizer Box with 20 Removable Dividers 84 Labels Foldable Storage Box Great for Greeting Cards Photos Envelopes Stickers Postcards Beige&Khaki**Vienrose**$22.71**102 rev1y ago](https://www.amazon.com/dp/B0F9DBW1X3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Find Scrapblooms Greeting Card Storage & Organizer Box with 6 Removable Dividers for Holiday Birthday Get Well Cards Photos Crafts Scrapbooking**Find Scrapblooms**$19.78**3.9★**▲ 162%**](https://www.amazon.com/dp/B0GC35F1Z5) [**Vienrose Greeting Card Organizer Storage Box with 20 Removable Dividers 84 Self-stick Labels Perfect for Photos Envelopes Scrapbooking Paper Stickers Holder 1 Pack Grass Green**Vienrose**$20.04**4.6★**▲ 90%**](https://www.amazon.com/dp/B0DNJ696M6) [**Current Blossom Floral Greeting Card Organizer Box with Dividers - Storage for 140+ Cards by Occasion and Recipient Christmas Birthday Sympathy Cards Photos Large 7 x 9 x 9-1/2**Current**$24.50**4.4★**▲ 78%**](https://www.amazon.com/dp/B082T4PMN6) [**Remowith Greeting Card Organizer and Storage Box with 20 Pcs Adjustable Dividers Storing Cards with 84 Pcs Labels Perfect for Storing Greeting Cards Envelopes Photos 1 Pack Beige**Remowith**$17.25**4.6★**▲ 63%**](https://www.amazon.com/dp/B0DK1L6KWN) [**ZICOTO Beautiful Greeting Card Organizer Box With Dividers - Sturdy Linen Storage Box Easily Organizes All Your Greeting Cards in Style - Cute Card Holder Safely Stores Up to 300 Small Or Large Cards**ZICOTO**$20.39**4.6★**▲ 53%**](https://www.amazon.com/dp/B0D5HRXWDF)
**~~View all trending →~~**
## **What buyers say about greeting card organizer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“The cards are great quality”*
**Storage Capacity**12%
*“Great storage”*
**Size-Overall**11%
*“The size and fit are perfect for my cabinet”*
**Strength**10%
*“Sturdy construction”*
**Document Organizing/Classification**7%
*“Great roomy organizer”*
**Color**6%
*“Great size and neutral color”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**5%
*“easy to use”*
**Value For Money**3%
*“Good price”*
**Collectibles**3%
*“Perfect for greeting cards”*
### **What buyers complain about **
**Size-Overall**21%
*“Not the size I thought”*
**Strength**10%
*“Slightly flimsy,”*
**Value For Money**9%
*“Not Worth the Price”*
**Advertised Vs Actual Product**5%
*“the photo is so different from the actual product”*
**Thickness**4%
*“the dividers are too thick”*
**Quality-Overall**4%
*“The product is cheap looking”*
**Ease Of Use**3%
*“Can't use this”*
**Design-Overall**2%
*“The designs are boring”*
**Recycle/Reuse**1%
*“Tossed it in the paper recycle bin”*
**Color**1%
*“Note that the color pink isnt really pink- its coral”*
### **Top return reasons **
**Size-Overall**58%
**Advertised Vs Actual Product**8%
**Quality-Overall**5%
**Strength**3%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Material Quality**2%
**Color**2%
**Value For Money**2%
**Bin Capacity**1%
## **Common questions**
- **Is greeting card organizer profitable to sell on Amazon United States?**
- The niche generates $352K/yr across 35 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the greeting card organizer niche?**
- 24 brands and 30 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in greeting card organizer?**
- Top complaints mined from reviews: Size-Overall, Strength, Value For Money. The return rate is 2.6%.
- **When does demand for greeting card organizer peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the greeting card organizer niche?**
- Listings span $8.26–$33.67; the average listing price is $20.70 (sweet spot $15–$100). The average incumbent carries 610 reviews — the moat a new listing must climb.
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