---
title: "Trend — greeting card display - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/greeting-card-display/trend"
last_updated: "2026-08-11T08:39:34.634Z"
locale: en
meta:
  description: "Niche score 61/100 · $278K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 61/100 · $278K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Trend — greeting card display - Flapen"
---

# **greeting card display**

**Worth a look**

Shows a sweet-spot price point ($36.19 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 39Conversion 31Competition 76Returns 55Price range 52Avg price 95Brand share 85Review moat 91Quality gap 70

**Avg price**

**Incredible****$36.19**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****174.32**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$7.81–$170.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$278K**

$278K/yr · 315K searches

**Growth**

**Okay****+11.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend