---
title: "green throw blanket — $1.2M/yr Amazon United States Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/green-throw-blanket"
last_updated: "2026-07-20T18:09:44.396Z"
locale: en
meta:
description: "green throw blanket clears our launch bar: a $1.2M/yr market growing +3.3% this quarter with returns at 3.7%. Data updated Jul 2026."
"og:description": "green throw blanket clears our launch bar: a $1.2M/yr market growing +3.3% this quarter with returns at 3.7%. Data updated Jul 2026."
"og:title": "green throw blanket — $1.2M/yr Amazon United States Niche, Score 60/100 - Flapen"
---
# **green throw blanket**
**Launch it**
A $1.2M/yr market growing +3.3% this quarter with returns at 3.7% — clears our launch bar.
Market size 81Growth 29Conversion 18Competition 95Returns 44Price range 88Avg price 93Brand share 96Review moat 24Quality gap 32
**Brand share**
**Incredible****32%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Great****$22.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.48–$69.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 3.7M searches
**Returns**
**Okay****3.7%**
return rate — above 6% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,992.83**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, green throw blanket is a $1.2M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 60/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 500–750/product
- **Revenue / yr**
- **$1.3M–$1.8M**
- units × avg price
- **Launch success**
- **56%**
- 9 of 16 new (360d)
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#267**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **171 days**
## **Competition**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**66 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**32%**
Top 20: 70%
**Top-5 click share**
**19%**
Top 20: 45%
**Open market**
**64%**
- Exclusivo Mezcla8% - Bedsure7% - DII6% - Aganear6% - YIICKO5% - Linecooo5%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +3.3% search growth over the last 90 days.
70K50KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/green-throw-blanket/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$24K4%$47K6%$71K8%$95K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 126 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aganear Fleece Throw Blanket - Cozy Soft Lightweight Fuzzy Throw Blanket for Women Portable Throw Blankets for Couch Warm Present for Birthday Christmas Halloween Housewarming(50x60 Khaki)**Aganear**$13.54**4.6★2,707 rev](https://www.amazon.com/dp/B0C7V67VVV) [2**Linecooo Sage Green Fleece Throw Blanket 5060 for Couch Sofa Bed Super Soft Cozy Plush Microfiber Flannel Blanket with Stripes Design Lightweight for Adults Woman**Linecooo**$10.95**4.6★3,217 rev](https://www.amazon.com/dp/B0D14WQFZ9) [3**YIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design**YIICKO**$9.99**4.5★558 rev](https://www.amazon.com/dp/B0G2JHBZRW) [4**Puncuntex Fleece Throw Blanket Dark Green 5060 with Square Grid Design**Puncuntex**$10.14**4.5★2,795 rev](https://www.amazon.com/dp/B0C97FXVL9) [5**50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket**Lussena**$14.11**4.6★1,580 rev](https://www.amazon.com/dp/B0DPLYNHK5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bedsure GentleSoft Beige Throw Blanket for Couch - Checkered Fleece Blankets Gifts for Kids Girls Cute Soft Cozy Throw for Bedroom Home Decor Gifts 50x60 Inches**Bedsure**$19.91**10,151 rev2mo ago](https://www.amazon.com/dp/B0GFL626FT) [**Americanflat 50x60 Fleece Throw Blanket - Soft and Breathable Throw Blanket for Couch Bed Chair - Fleece Blankets Perfect for Home Bedroom - Green**Americanflat**$12.11**204 rev3mo ago](https://www.amazon.com/dp/B0GR1Z66C6) [**Ovelindra Checkered Knit Throw Blanket Olive Green 50x60 Inches Soft Warm Knitted Blanket for Couch Sofa Bed Living Room Bedroom All Season Decorative Home Throw Cozy Gift Blanket**Ovelindra**$35.78**35 rev5mo ago](https://www.amazon.com/dp/B0GJ2LT8QN) [**blunique 100% Cotton Cable Knit Throw Blanket Lightweight Soft Knit Blanket for Sofa Couch Bed Breathable All-Season Throw Cozy Decorative Blanket 50 x 60 Inch Taupe**blunique**$37.89**82 rev6mo ago](https://www.amazon.com/dp/B0GCZSH5ZM) [**Horaldaily Boho Bohemia Blanket Throw Vintage Country Rustic Farmhouse Soft Fuzzy Plush Faux Fur Cozy Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Wife Self 50x60**Horaldaily**$17.12**12 rev8mo ago](https://www.amazon.com/dp/B0G2S29FVC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bedsure GentleSoft Beige Throw Blanket for Couch - Checkered Fleece Blankets Gifts for Kids Girls Cute Soft Cozy Throw for Bedroom Home Decor Gifts 50x60 Inches**Bedsure**$19.91**4.6★**▲ 311%**](https://www.amazon.com/dp/B0GFL626FT) [**blunique 100% Cotton Cable Knit Throw Blanket Lightweight Soft Knit Blanket for Sofa Couch Bed Breathable All-Season Throw Cozy Decorative Blanket 50 x 60 Inch Taupe**blunique**$37.89**4.5★**▲ 308%**](https://www.amazon.com/dp/B0GCZSH5ZM) [**Bedsure 3D Fleece Bubble Blanket for Couch - GentleSoft Beige Throw Blanket for Sofa Bed Room Decor - Luxury Soft Cozy Gifts for Women Lightweight All Seasons Beige 5060**Bedsure**$21.71**4.5★**▲ 306%**](https://www.amazon.com/dp/B0FSDR2M7H) [**Americanflat 50x60 Fleece Throw Blanket - Soft and Breathable Throw Blanket for Couch Bed Chair - Fleece Blankets Perfect for Home Bedroom - Green**Americanflat**$12.11**4.6★**▲ 300%**](https://www.amazon.com/dp/B0GR1Z66C6) [**lifein Throw Blanket for Couch Soft Boho Decor Bed Throw Cozy Beige Knitted Chenille Small Farmhouse Lightweight Throw(Beige 50 * 60)**lifein**$25.35**4.6★**▲ 275%**](https://www.amazon.com/dp/B09NPZF6V9)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**30%
*“Soft and Fluffy”*
**Color**11%
*“Awesome color”*
**Warmth**9%
*“Keeps you warm”*
**Quality-Overall**7%
*“Beautiful quality”*
**Weight Light**6%
*“This blanket is perfectly lightweight”*
**Comfort-Overall**5%
*“Great comfortable”*
**Value For Money**5%
*“very affordable”*
**Size-Overall**3%
*“fit is great for my bed”*
**Advertised Vs Actual Product**2%
*“As Described”*
**Washability**2%
*“Its easy to wash”*
### **What buyers complain about **
**Thickness**17%
*“Not as thick as it looks”*
**Size-Overall**9%
*“Very short too”*
**Quality-Overall**7%
*“this is low quality”*
**Color**5%
*“Poor color”*
**Thin**3%
*“Thin Material”*
**Value For Money**3%
*“a bit on the pricey side”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Smell**3%
*“strong smell”*
**Material Quality**3%
*“Flimsy material”*
**Durability**3%
*“Didnt last”*
### **Top return reasons **
**Color**32%
**Size-Overall**22%
**Thin**11%
**Material Quality**8%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Display Colors**3%
**Value For Money**2%
**Thickness**2%
**Soft Feel**2%
## **Common questions**
- **Is green throw blanket profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 126 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Launch it (60/100).
- **How competitive is the green throw blanket niche?**
- 66 brands and 79 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 32% of demand.
- **What do buyers complain about in green throw blanket?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 3.7%.
- **When does demand for green throw blanket peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the green throw blanket niche?**
- Listings span $9.48–$69.35; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 4,993 reviews — the moat a new listing must climb.
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