---
title: "Gnome Blanket — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/gnome-blanket"
last_updated: "2026-08-10T22:44:31.316Z"
locale: en
meta:
description: "Niche score 41/100 · $36K/yr market · 61K searches/yr · $23.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $36K/yr market · 61K searches/yr · $23.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gnome Blanket — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **gnome blanket**
**Skip it**
Soft demand (-44.3% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 3Conversion 31Competition 52Returns 95Price range 94Avg price 95Brand share 38Review moat 88Quality gap 15
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.86–$33.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****249.43**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$36K**
$36K/yr · 61K searches
**Growth**
**Bad****-44.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, gnome blanket is a $36K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gnome blanket market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$47K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#5,384**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **22.1%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **250 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 100%
**Open market**
**13%**
- Cozy Bliss47% - Huglanket10% - tiosggd10% - Ivarunner9% - zbezbe6% - JOOCAR5% - Open — no brand owns it (8 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -44.3% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 29.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/gnome-blanket/trend)
## **Top gnome blanket search terms**
- **gnome blanket**35K/yr-32.7%1.6% conv. - **gnome throw blanket**9K/yr-47.4%1.3% conv. - **gnome blanket throw**6K/yr-49.1%1.4% conv. - **gnome blankets for adults**7K/yr-89.7%0.9% conv. - **gnome christmas blanket**4K/yr+8.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/gnome-blanket/search-terms)
## **Top gnome blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$5K20%$7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cozy Bliss Gnome Spring Throw Blanket - Garden Daisy Floral Design Warm MilkyPlush Throw Blankets Ultra Soft Cozy Blankets for Couch Sofa and Bed Beige 50X60inches**Cozy Bliss**$18.19**4.8★963 rev](https://www.amazon.com/dp/B0FJXXZZBS) [2**Cozy Bliss Gnome Coffee Throw Blanket - Warm MilkyPlush Throw Blankets Ultra Soft Cozy Blankets for Couch Sofa and Bed Grey 50X60inches**Cozy Bliss**$18.17**4.8★963 rev](https://www.amazon.com/dp/B0FBWGVT6R) [3**tiosggd Sunflower Gnome Blanket Gnome Gifts for Women Birthday Gnomes Throw Blanket for Mom Wife Girls Friends Adults Flannel Fleece Summer Blanket for Couch Sofa Bed 60x50**tiosggd**$19.60**4.7★75 rev](https://www.amazon.com/dp/B0B28LMCZX) [4**Huglanket Gnomes Gifts for Women Bed Flannel Plush Blanket (50x 65) for Birthday Thanksgiving Christmas - Beige**Huglanket**$29.03**4.9★21 rev](https://www.amazon.com/dp/B0DHZ61R8V) [5**Cozy Bliss Gnome Spring Throw Blanket - Garden Daisy Floral Design Warm MilkyPlush Throw Blankets Ultra Soft Cozy Blankets for Couch Sofa and Bed Green 50X60inches**Cozy Bliss**$19.25**4.8★963 rev](https://www.amazon.com/dp/B0FJXVSVZM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TRYYN Adorable Gnome Coffee Flannel Throw Blanket Cute Pink Watercolor Bow Gnomes Decor for Girls Women Cozy Lightweight Fleece Blankets Bedroom Couch Dorm Camping Travel Gifts 50x60inch**TRYYN**$25.98**3 rev5mo ago](https://www.amazon.com/dp/B0GKND94PW) [**ainori Cute Gnome Floral Fleece Blanket Colorful Flower and Gnomes Blankets Soft and Warm Decorative Throws for Sofa Bedroom Lightweight Throw Gifts for Adults Men Women Teens 50x60**ainori**$25.58**2 rev5mo ago](https://www.amazon.com/dp/B0GJC7NNNG) [**Potchen 5 Pcs Mothers Day Gnome Gift for Mom with Throw Blanket Canvas Tote Bag Cosmetic Bag Coffee Mug Socks for Women Mom Mama Mommy Women Birthday Gifts from Daughter Son**Potchen**$33.88**8 rev10mo ago](https://www.amazon.com/dp/B0FP55P8VB) [**Cozy Bliss Gnome Spring Throw Blanket - Garden Daisy Floral Design Warm MilkyPlush Throw Blankets Ultra Soft Cozy Blankets for Couch Sofa and Bed Beige 50X60inches**Cozy Bliss**$18.19**963 rev11mo ago](https://www.amazon.com/dp/B0FJXXZZBS) [**Cozy Bliss Gnome Spring Throw Blanket - Garden Daisy Floral Design Warm MilkyPlush Throw Blankets Ultra Soft Cozy Blankets for Couch Sofa and Bed Green 50X60inches**Cozy Bliss**$19.25**963 rev11mo ago](https://www.amazon.com/dp/B0FJXVSVZM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cozy Bliss Gnome Spring Throw Blanket - Garden Daisy Floral Design Warm MilkyPlush Throw Blankets Ultra Soft Cozy Blankets for Couch Sofa and Bed Green 50X60inches**Cozy Bliss**$19.25**4.8★**▲ 670%**](https://www.amazon.com/dp/B0FJXVSVZM) [**TRYYN Adorable Gnome Coffee Flannel Throw Blanket Cute Pink Watercolor Bow Gnomes Decor for Girls Women Cozy Lightweight Fleece Blankets Bedroom Couch Dorm Camping Travel Gifts 50x60inch**TRYYN**$25.98**5.0★**▲ 550%**](https://www.amazon.com/dp/B0GKND94PW) [**ainori Cute Gnome Floral Fleece Blanket Colorful Flower and Gnomes Blankets Soft and Warm Decorative Throws for Sofa Bedroom Lightweight Throw Gifts for Adults Men Women Teens 50x60**ainori**$25.58**5.0★**▲ 392%**](https://www.amazon.com/dp/B0GJC7NNNG) [**Cozy Bliss Gnome Spring Throw Blanket - Garden Daisy Floral Design Warm MilkyPlush Throw Blankets Ultra Soft Cozy Blankets for Couch Sofa and Bed Green 60X80inches**Cozy Bliss**$28.18**4.8★**▲ 249%**](https://www.amazon.com/dp/B0FJXWLZ5K) [**Cozy Bliss Gnome Spring Throw Blanket - Garden Daisy Floral Design Warm MilkyPlush Throw Blankets Ultra Soft Cozy Blankets for Couch Sofa and Bed Beige 50X60inches**Cozy Bliss**$18.19**4.8★**▲ 243%**](https://www.amazon.com/dp/B0FJXXZZBS)
**~~View all trending →~~**
## **What buyers say about gnome blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**38%
*“Super soft blanket”*
**Quality-Overall**19%
*“Great quality”*
**Gifting Purpose**13%
*“Perfect Gift”*
**Color**9%
*“Love the colors”*
**Size-Overall**6%
*“It was perfect size”*
**Comfort-Overall**3%
*“Soft and very comfortable material”*
**Warmth**3%
*“Love it, it is so soft and warm”*
**Print Quality**3%
*“Adorable print, throw is a great size”*
**Thickness**1%
*“the perfect thickness”*
**Washability**1%
*“have not faded after 3 to 4 washes”*
### **What buyers complain about **
**Weight Light**50%
*“Gave as gift lighter than I thought it would be”*
### **Top return reasons **
**Size-Overall**29%
**Design-Overall**12%
**Thin**12%
**Weight Heavy**9%
**Advertised Vs Actual Product**9%
**Color**6%
**Material Quality**6%
**Soft Feel**6%
**Shape/Style**6%
**Value For Money**6%
## **Common questions**
- **Is gnome blanket profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 23 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -44.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the gnome blanket niche?**
- 14 brands and 15 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in gnome blanket?**
- Top complaints mined from reviews: Weight Light. The return rate is 0.9%.
- **When does demand for gnome blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 29.8× the quietest.
- **What does it cost to enter the gnome blanket niche?**
- Listings span $14.86–$33.88; the average listing price is $23.45 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.
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