---
title: "Search terms — glow in the dark blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/glow-in-the-dark-blanket/search-terms"
last_updated: "2026-08-07T18:39:27.882Z"
locale: en
meta:
  description: "Niche score 50/100 · $173K/yr market · 586K searches/yr · $17.92 avg price. Soft demand (-20.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $173K/yr market · 586K searches/yr · $17.92 avg price. Soft demand (-20.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — glow in the dark blanket - Flapen"
---

# **glow in the dark blanket**

**Worth a look**

Shows no brand lock-in (top 5 brands take 34% of clicks), but soft demand (-20.0% this quarter) keeps it on the watch list.

Market size 35Growth 15Conversion 21Competition 86Returns 68Price range 72Avg price 82Brand share 96Review moat 25Quality gap 23

**Brand share**

**Incredible****34%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Avg price**

**Great****$17.92**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.59–$33.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$173K**

$173K/yr · 586K searches

**Review moat**

**Bad****4,370.52**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-20.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms