---
title: "Glass Pan — $5.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/glass-pan"
last_updated: "2026-08-10T22:06:07.763Z"
locale: en
meta:
description: "Niche score 58/100 · $5.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 58/100 · $5.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Glass Pan — $5.1M/yr Amazon US Niche (2026) - Flapen"
---
# **glass pan**
**Worth a look**
Shows a $5.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 18Conversion 32Competition 79Returns 42Price range 87Avg price 95Brand share 73Review moat 44Quality gap 27
**Market size**
**Incredible****$5.1M**
$5.1M/yr · 6.2M searches
**Avg price**
**Incredible****$32.55**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.81–$63.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,067.1**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, glass pan is a $5.1M/yr Amazon United States market (6.2M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glass pan market data**
- **Units sold / yr**
- **125K–150K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$4.1M–$4.9M**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **75%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**436**
**Top-5 brand share**
**61%**
Top 20: 93%
**Top-5 click share**
**36%**
Top 20: 69%
**Open market**
**34%**
- Pyrex21% - M MCIRCO13% - MALACASA12% - DOWAN9% - Amazon Basics6% - Artena5%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -14.8% search growth over the last 90 days.
450K350KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/glass-pan/trend)
## **Top glass pan search terms**
- **casserole dish**877K/yr-8.3%1.4% conv. - **casserole dish with lid**609K/yr-2.8%0.9% conv. - **baking dish**687K/yr-13.1%1.7% conv. - **pyrex baking dish**486K/yr-19.5%3.2% conv. - **casserole dishes for oven**535K/yr-20.5%1.3% conv. - **baking dishes**318K/yr+7.1%1.0% conv. - **lasagna pan**297K/yr-16.2%1.7% conv. - **glass baking dish**207K/yr+6.2%2.3% conv. - **pyrex baking dish with lid**222K/yr-15.7%2.3% conv. - **9x13 glass baking dish with lid**190K/yr+4.3%3.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/glass-pan/search-terms)
## **Top glass pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$154K6%$308K9%$463K12%$617K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**8-Piece Deep Glass Baking Dish Set with Plastic lids Rectangular Glass Bakeware Set with Lids Baking Pans for Lasagna Leftovers Cooking Kitchen Freezer-to-Oven and Dishwasher Gray**M MCIRCO**$38.09**4.4★8,366 rev](https://www.amazon.com/dp/B087QZQX8V) [2**Pyrex Deep 9x13-Inch Glass Baking Dish with Lid Deep Casserole Dish Glass Food Container Oven Freezer and Microwave Safe Clear Container**Pyrex**$25.80**4.7★9,028 rev](https://www.amazon.com/dp/B09ZLT4FZJ) [3**DOWAN Casserole Dish 9x13 Ceramic Baking Dish Large Lasagna Pan Deep for Oven 4.2 Quarts Baking Pan with Handles Oven Safe and Durable Bakeware for Lasagna Home Decor Wedding Gift Soft White**DOWAN**$28.33**4.7★4,104 rev](https://www.amazon.com/dp/B08R7D4CCM) [4**Amazon Basics Glass Baking Dishes with BPA-Free Lids 6-Piece Bakeware Set Borosilicate Glass Oven-Safe up to 752F Non-Slip and Stackable Dishwasher-Safe Linen Gray**Amazon Basics**$30.80**4.7★350 rev](https://www.amazon.com/dp/B0DW88T64L) [5**MALACASA Casserole Dishes for Oven Ceramic Baking Dishes Set of 4 White**MALACASA**$53.61**4.6★2,933 rev](https://www.amazon.com/dp/B08T99DPF3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Estmoon Casserole Dishes for Oven Ceramic Baking Dishes Set of 4 Porcelain Baking Pan with Handles Rectangular Lasagna Pan for Baking Wedding Gifts Casserole Kitchen White(7.5/9/10.6/12)**Estmoon**$32.12**47 rev3mo ago](https://www.amazon.com/dp/B0GYLZS3GQ) [**Pyrex 3-Piece Ceramic Bakeware Set Nonstick Casserole Dish with Handles**Pyrex**$59.12**52 rev4mo ago](https://www.amazon.com/dp/B0FJTVK59F) [**Pexo Glass Baking Dish with Lid 9x13 Deep Lasagna Pan Easy Grip Silicone Handles Oven Safe Casserole Dish Freezer Dishwasher and Microwave Safe (Gray)**pexo**$24.28**31 rev5mo ago](https://www.amazon.com/dp/B0GNNY3P84) [**Pexo 8 Piece Glass Baking Dish Set with Plastic Lids With Silicone Handles for Easy Grip (1.06QT 1.69QT 2.32QT 3.17QT) Clear Glass Casserole Dishes for Oven Airtight Lids Glass Bakeware Freezer Oven and Dishwasher safe (Gray)**pexo**$39.84**17 rev6mo ago](https://www.amazon.com/dp/B0GKCHVP46) [**Amazon Basics Glass Baking Dishes with BPA-Free Lids 6-Piece Bakeware Set Borosilicate Glass Oven-Safe up to 752F Non-Slip and Stackable Dishwasher-Safe Linen Gray**Amazon Basics**$30.80**350 rev9mo ago](https://www.amazon.com/dp/B0DW88T64L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pexo Glass Baking Dish with Lid 9x13 Deep Lasagna Pan Easy Grip Silicone Handles Oven Safe Casserole Dish Freezer Dishwasher and Microwave Safe (Gray)**pexo**$24.28**4.6★**▲ 423%**](https://www.amazon.com/dp/B0GNNY3P84) [**Pyrex 3-Piece Ceramic Bakeware Set Nonstick Casserole Dish with Handles**Pyrex**$59.12**4.7★**▲ 422%**](https://www.amazon.com/dp/B0FJTVK59F) [**Estmoon Casserole Dishes for Oven Ceramic Baking Dishes Set of 4 Porcelain Baking Pan with Handles Rectangular Lasagna Pan for Baking Wedding Gifts Casserole Kitchen White(7.5/9/10.6/12)**Estmoon**$32.12**4.5★**▲ 420%**](https://www.amazon.com/dp/B0GYLZS3GQ) [**Pexo 8 Piece Glass Baking Dish Set with Plastic Lids With Silicone Handles for Easy Grip (1.06QT 1.69QT 2.32QT 3.17QT) Clear Glass Casserole Dishes for Oven Airtight Lids Glass Bakeware Freezer Oven and Dishwasher safe (Gray)**pexo**$39.84**4.0★**▲ 418%**](https://www.amazon.com/dp/B0GKCHVP46) [**AVLA 3 Pack Ceramic Bakeware Set Porcelain Rectangular Baking Dish Lasagna Pans for Cooking Kitchen Casserole Dishes Cake Dinner 12 x 8.5 x 6 Inches of Baking Pans Banquet and Daily Use Cobalt Blue**AVLA**$42.74**4.7★**▲ 351%**](https://www.amazon.com/dp/B09M72BZKS)
**~~View all trending →~~**
## **What buyers say about glass pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The build quality is solid”*
**Baking**11%
*“EXCELLENT BAKING PAN”*
**Size-Overall**11%
*“Love the size”*
**Ease Of Cleaning**8%
*“Clean easy”*
**Value For Money**7%
*“Great deal”*
**Cooking Experience**5%
*“Cooks well and evenly”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Durability**3%
*“Cute and durable”*
**Strength**3%
*“Very sturdy nice pan”*
**Storage Capacity**3%
*“Very nice storage containers”*
### **What buyers complain about **
**Size-Overall**15%
*“Too big”*
**Durability**12%
*“Broken easily”*
**Quality-Overall**10%
*“Cheap quality, wouldnt recommend”*
**Rusts/Corrodes**6%
*“rust is coming out”*
**Weight Heavy**5%
*“abnormally heavy”*
**Ease Of Use**4%
*“Hard to open”*
**Thickness**3%
*“They are very shallow”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Value For Money**2%
*“costly”*
**Strength**2%
*“Not sturdy”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Weight Heavy**4%
**Scratch Resistance**3%
**Product Condition**3%
**Quality-Overall**3%
**Color**2%
**Handle Quality**2%
**Sharpness**1%
## **Common questions**
- **Is glass pan profitable to sell on Amazon United States?**
- The niche generates $5.1M/yr across 61 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the glass pan niche?**
- 31 brands and 436 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in glass pan?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.6%.
- **When does demand for glass pan peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the glass pan niche?**
- Listings span $9.81–$63.90; the average listing price is $32.55 (sweet spot $15–$100). The average incumbent carries 2,067 reviews — the moat a new listing must climb.
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