---
title: "Giving Plate — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/giving-plate"
last_updated: "2026-08-11T00:33:34.510Z"
locale: en
meta:
description: "Niche score 33/100 · $12K/yr market · 41K searches/yr · $25.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $12K/yr market · 41K searches/yr · $25.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Giving Plate — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **giving plate**
**Skip it**
A small market ($12K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 12Conversion 15Competition 31Returns 25Price range 82Avg price 95Brand share 48Review moat 48Quality gap 60
**Avg price**
**Incredible****$25.37**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.29–$39.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,678.63**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****5.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-25.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$12K**
$12K/yr · 41K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, giving plate is a $12K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **giving plate market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$19K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#1,807**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **63%**
- **Out of stock**
- **40.8%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**16%**
- Pavilion Gift Company32% - Mardonyx13% - Personalization Universe12% - Nautical Tropical11% - Pfaltzgraff10% - Lighthouse Christian Products8% - Open — no brand owns it (5 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.6% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 15.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/giving-plate/trend)
## **Top giving plate search terms**
- **the giving plate**16K/yr-30.9%1.1% conv. - **giving plate**17K/yr-23.8%0.9% conv. - **giving plates for passing to others**8K/yr-18.4%1.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/giving-plate/search-terms)
## **Top giving plate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$4K40%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pavilion - The Giving Plate - 10.5 Serving Tray Platter Plate Thanksgiving Fall Serveware Friendship Family**Pavilion Gift Company**$28.86**5.0★12 rev](https://www.amazon.com/dp/B0CXTH8P4T) [2**Mardonyx The Giving Plate Unbreakable Food-Safe Serving Plate Microwave-Safe Plastic Non-Ceramic Housewarming & Hostess Gift**Mardonyx**$39.49**2.4★5 rev](https://www.amazon.com/dp/B0F3VT4WWT) [3**Giving Plate Nautical Themed Pass Along Platter 12 Dia**Nautical Tropical**$34.78**5.0★2 rev](https://www.amazon.com/dp/B0CKLZ6VCD) [4**Pfaltzgraff Winterberry 12 Days Plate of Sharing 13 Inch**Pfaltzgraff**$21.49**4.8★61 rev](https://www.amazon.com/dp/B0CG7MX9QQ) [5**Personalization Universe Personalized Giving Plate Custom Holiday Serving Plate 10 Polymer Kitchen Dishware**Personalization Universe**$25.34**0.0★0 rev](https://www.amazon.com/dp/B0FDC9TSQV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mardonyx Giving Plate Unbreakable Medical-Grade Polymer 10 Inch Dishwasher Safe Microwave Safe Recyclable Gift Sharing Platter**Mardonyx**$39.87**0 rev9mo ago](https://www.amazon.com/dp/B0FXXYCM6D) [**Blue Sky Clayworks Barnaby Santa Giving Dinner Plate 11 D**Blue Sky Clayworks**$15.83**0 rev10mo ago](https://www.amazon.com/dp/B0FSL5BJ9X) [**Personalization Universe Personalized Giving Plate Custom Holiday Serving Plate 10 Polymer Kitchen Dishware**Personalization Universe**$25.34**0 rev1y ago](https://www.amazon.com/dp/B0FDC9TSQV) [**Bestie Gifts for Women Friendship Jewelry Dish Trinket Tray Gifts for Friends Female Friend Gifts for Women Birthday BFF Soul Sister Work Bestie Gifts for Thanksgiving Gifts (White-Friend7)**MQPPKJ**$10.95**46 rev1y ago](https://www.amazon.com/dp/B0FBF9JCK2) [**Mardonyx The Giving Plate Unbreakable Food-Safe Serving Plate Microwave-Safe Plastic Non-Ceramic Housewarming & Hostess Gift**Mardonyx**$39.49**5 rev1y ago](https://www.amazon.com/dp/B0F3VT4WWT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HOME SMILE Mothers Day Aunt Gifts from Niece Aunt and Niece Gifts Ceramic Jewelry Dish Tray for Aunts BirthdayValentines Thanksgiving Xmas-Aunt and Niece Share an Unbreakable Bone**HOME SMILE**$10.29**4.8★**▲ 270%**](https://www.amazon.com/dp/B0DXKZDXM5) [**Bestie Gifts for Women Friendship Jewelry Dish Trinket Tray Gifts for Friends Female Friend Gifts for Women Birthday BFF Soul Sister Work Bestie Gifts for Thanksgiving Gifts (White-Friend7)**MQPPKJ**$10.95**4.8★**▲ 243%**](https://www.amazon.com/dp/B0FBF9JCK2) [**Personalization Universe Personalized Giving Plate Custom Holiday Serving Plate 10 Polymer Kitchen Dishware**Personalization Universe**$25.34**0.0★**▲ 238%**](https://www.amazon.com/dp/B0FDC9TSQV) [**Mud Pie Farmhouse Sentiment Plate Best 6 1/2 X 11**Mud Pie**$29.41**4.7★**▲ 238%**](https://www.amazon.com/dp/B0BN6SKDD5) [**Blue Sky Clayworks Barnaby Santa Giving Dinner Plate 11 D**Blue Sky Clayworks**$15.83**0.0★**▲ 154%**](https://www.amazon.com/dp/B0FSL5BJ9X)
**~~View all trending →~~**
## **What buyers say about giving plate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“The plate itself is done nicely”*
**Gifting Purpose**25%
*“Nice gift item”*
**Size-Overall**13%
*“they are a very nice size”*
**Advertised Vs Actual Product**13%
*“Exactly as pictured”*
**Color**10%
*“Very pretty”*
**Weight Heavy**4%
*“Very heavy and nice quality”*
### **What buyers complain about **
**Size-Overall**75%
*“There was no clear size in the description of the plate”*
### **Top return reasons **
**Size-Overall**45%
**Defective Material/Parts**14%
**Material Quality**9%
**Advertised Vs Actual Product**9%
**Quality-Overall**5%
**Scratch Resistance**5%
**Durability**5%
**Value For Money**5%
**Flatness**2%
**Gifting Purpose**2%
## **Common questions**
- **Is giving plate profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.6%. Flapen's verdict: Skip it (33/100).
- **How competitive is the giving plate niche?**
- 11 brands and 23 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in giving plate?**
- Top complaints mined from reviews: Size-Overall. The return rate is 5.0%.
- **When does demand for giving plate peak?**
- Demand peaks in Nov–Dec; the busiest month runs 15.5× the quietest.
- **What does it cost to enter the giving plate niche?**
- Listings span $10.29–$39.87; the average listing price is $25.37 (sweet spot $15–$100). The average incumbent carries 1,679 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)