---
title: "Ghost Wreath — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/ghost-wreath"
last_updated: "2026-08-10T21:44:45.625Z"
locale: en
meta:
description: "Niche score 42/100 · $18K/yr market · 74K searches/yr · $25.28 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 42/100 · $18K/yr market · 74K searches/yr · $25.28 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Ghost Wreath — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **ghost wreath**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 100Conversion 12Competition 0Returns 24Price range 93Avg price 95Brand share 0Review moat 97Quality gap 83
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Review moat**
**Incredible****61.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$25.28**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.13–$47.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$18K**
$18K/yr · 74K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, ghost wreath is a $18K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ghost wreath market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$32K–$38K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#18,615**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **60%**
- **Out of stock**
- **37.9%**
- **Avg brand age**
- **19 months**
- **Avg seller age**
- **250 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- ORIENTAL CHERRY65% - Iaolose24% - FestalMart4% - FunouHome4% - Tipazuyi3%
## **Demand**
Weekly Amazon search volume, last 34 weeks — >1,000% search growth over the last 90 days.
6K4KSpike '25Spike '26Prime Day '26Sep '25Oct '25Nov '25Jan '26Feb '26Apr '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/ghost-wreath/trend)
## **Top ghost wreath search terms**
- **ghost wreath**39K/yr>1,000%0.5% conv. - **ghost wreath for door**13K/yr>1,000%1.1% conv. - **lit ghost wreath**4K/yr>1,000%1.4% conv. - **light up ghost wreath**3K/yr>1,000%1.4% conv. - **ghost wreaths for front door**5K/yr>1,000%0.9% conv. - **halloween ghost wreath**5K/yr+862.5%0.6% conv. - **ghost door wreath**3K/yr>1,000%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/ghost-wreath/search-terms)
## **Top ghost wreath products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$4K40%$7K60%$11K80%$14K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Halloween Decorations Outdoor - 22 Cute Lit Ghost Wreath**ORIENTAL CHERRY**$47.50**5.0★9 rev](https://www.amazon.com/dp/B0GYX6917M) [2**Iaolose LED Light-Up Halloween Ghost Wreath 12 Glowing White Ghost Garland Spooky Indoor & Outdoor Hanging Decoration for Front Door Wall Party**Iaolose**$23.16**2.8★40 rev](https://www.amazon.com/dp/B0FKG8LG9J) [3**Halloween Decoration-Light Up Ghost Garland-Handmade Ghost Lights Banner for Home Party Fireplace Mantle Windows Decor**FestalMart**$14.13**4.7★70 rev](https://www.amazon.com/dp/B0F61SWBGK) [4**Halloween Decorations -2 Packs Spooky Ghosts with Lights-Scary Ghost for Halloween Decor Indoor Party Home Table Room Kitchen and Fireplace Decor**FunouHome**$25.93**4.2★190 rev](https://www.amazon.com/dp/B0F6T49NLY) [5**Halloween Ghost Wreath Lighted Hanging Door Decor for Front Porch**Tipazuyi**$15.69**0.0★0 rev](https://www.amazon.com/dp/B0H991WPQW)
### **Newest**
by launch date
[**Halloween Ghost Wreath Lighted Hanging Door Decor for Front Porch**Tipazuyi**$15.69**0 rev2w ago](https://www.amazon.com/dp/B0H991WPQW) [**Halloween Decorations Outdoor - 22 Cute Lit Ghost Wreath**ORIENTAL CHERRY**$47.50**9 rev3mo ago](https://www.amazon.com/dp/B0GYX6917M) [**Iaolose LED Light-Up Halloween Ghost Wreath 12 Glowing White Ghost Garland Spooky Indoor & Outdoor Hanging Decoration for Front Door Wall Party**Iaolose**$23.16**40 rev1y ago](https://www.amazon.com/dp/B0FKG8LG9J) [**Halloween Decorations -2 Packs Spooky Ghosts with Lights-Scary Ghost for Halloween Decor Indoor Party Home Table Room Kitchen and Fireplace Decor**FunouHome**$25.93**190 rev1y ago](https://www.amazon.com/dp/B0F6T49NLY) [**Halloween Decoration-Light Up Ghost Garland-Handmade Ghost Lights Banner for Home Party Fireplace Mantle Windows Decor**FestalMart**$14.13**70 rev1y ago](https://www.amazon.com/dp/B0F61SWBGK)
### **Trending**
90-day click momentum
[**Halloween Ghost Wreath Lighted Hanging Door Decor for Front Porch**Tipazuyi**$15.69**0.0★**▲ 169%**](https://www.amazon.com/dp/B0H991WPQW) [**Halloween Decorations Outdoor - 22 Cute Lit Ghost Wreath**ORIENTAL CHERRY**$47.50**5.0★**▲ 168%**](https://www.amazon.com/dp/B0GYX6917M) [**Halloween Decorations -2 Packs Spooky Ghosts with Lights-Scary Ghost for Halloween Decor Indoor Party Home Table Room Kitchen and Fireplace Decor**FunouHome**$25.93**4.2★**▼ 35%**](https://www.amazon.com/dp/B0F6T49NLY) [**Halloween Decoration-Light Up Ghost Garland-Handmade Ghost Lights Banner for Home Party Fireplace Mantle Windows Decor**FestalMart**$14.13**4.7★**▼ 47%**](https://www.amazon.com/dp/B0F61SWBGK) [**Iaolose LED Light-Up Halloween Ghost Wreath 12 Glowing White Ghost Garland Spooky Indoor & Outdoor Hanging Decoration for Front Door Wall Party**Iaolose**$23.16**2.8★**▼ 60%**](https://www.amazon.com/dp/B0FKG8LG9J)
## **What buyers say about ghost wreath**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“The wreath is a wonderful quality”*
**Brightness/Shine/Glow**13%
*“add a great ambient glow”*
**Battery Life**10%
*“I also like that it's battery powered because I didn't have to deal with cords when I hung it on my front door”*
**Ease Of Use**10%
*“So simple”*
**Weight Light**9%
*“The fabric of the ghosts is lightweight”*
**Assembly/Installation**8%
*“Very easy to assemble”*
**Material Quality**5%
*“I like the material that was used to go over the clear balls”*
**Value For Money**4%
*“Awesome price”*
**Advertised Vs Actual Product**4%
*“look like the picture”*
**Size-Overall**4%
*“the size is great”*
### **What buyers complain about **
**Upholstery/Fabric Quality**17%
*“the fabric is frayed at the bottom”*
**Assembly/Installation**8%
*“not much to assemble except the ribbon that has a pin on the back”*
**Material Quality**8%
*“Cheap its pvc and a sheet and string lights”*
**Value For Money**8%
*“Kind of expensive”*
**Advertised Vs Actual Product**8%
*“Cheap picture misleading”*
**Strength**8%
*“they are very wobbly and cheaply made”*
### **Top return reasons **
**Quality-Overall**38%
**Size-Overall**19%
**Assembly/Installation**12%
**Defective Material/Parts**6%
**Shape/Style**5%
**Value For Money**5%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Brightness/Shine/Glow**2%
**Maintenance And Repair**2%
## **Common questions**
- **Is ghost wreath profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 5 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Skip it (42/100).
- **How competitive is the ghost wreath niche?**
- 5 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ghost wreath?**
- Top complaints mined from reviews: Upholstery/Fabric Quality, Assembly/Installation, Material Quality. The return rate is 5.2% — above our launch gate.
- **What does it cost to enter the ghost wreath niche?**
- Listings span $14.13–$47.50; the average listing price is $25.28 (sweet spot $15–$100). The average incumbent carries 62 reviews — the moat a new listing must climb.
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