---
title: "Ghost Balloons — $10K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/ghost-balloons"
last_updated: "2026-08-10T23:35:50.490Z"
locale: en
meta:
description: "Niche score 47/100 · $10K/yr market · 71K searches/yr · $9.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $10K/yr market · 71K searches/yr · $9.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ghost Balloons — $10K/yr Amazon US Niche (2026) - Flapen"
---
# **ghost balloons**
**Skip it**
A small market ($10K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 96Conversion 19Competition 55Returns 23Price range 44Avg price 28Brand share 82Review moat 97Quality gap 33
**Review moat**
**Incredible****53.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Incredible****+138.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$5.13–$22.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.37**
avg listing price — sweet spot $15–$100
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$10K**
$10K/yr · 71K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, ghost balloons is a $10K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ghost balloons market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$28K–$37K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#11,359**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **72%**
- **Out of stock**
- **25.9%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**53%**
Top 20: 95%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**40%**
- HADCKJA14% - BalloonsFast12% - AIQINHU11% - Balloon World9% - AZGRUEILK8% - D-Fokes7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +138.1% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 113.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/ghost-balloons/trend)
## **Top ghost balloons search terms**
- **ghost balloons**55K/yr+146.3%1.7% conv. - **ghost balloon**13K/yr+121.7%4.1% conv. - **ghost foil balloon**3K/yr+68.4%2.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/ghost-balloons/search-terms)
## **Top ghost balloons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4128%$82312%$1K16%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**White Ghost Balloons Halloween Foil Balloons for Ghost Themed Party Decoration Supplies Halloween Birthday Decoration Decor Ballons Arch Kits Party Balloon Set 3pcs**HADCKJA**$6.90**4.5★301 rev](https://www.amazon.com/dp/B0CBX146JM) [2**Halloween Ghost Shape Balloons 24 Ghost (5 PACK)**BalloonsFast**$22.81**4.6★26 rev](https://www.amazon.com/dp/B09FFX3MSB) [3**6 Pcs Halloween Ghost Balloons White Ghost Shaped Foil Balloon Large Mylar Balloons for Trick or Treat Halloween Themed Party Decoration**AIQINHU**$7.22**4.6★64 rev](https://www.amazon.com/dp/B0CG658V7B) [4**Halloween Ghost Latex Balloons 12 Inch 24 PCS Skeleton Demon Latex Balloon/Halloween Ghost Balloons Party Balloon Decorations/Cosplay Theme Party Decoration/Wedding Birthday Party Decoration(24 pcs)**Balloon World**$8.87**4.4★97 rev](https://www.amazon.com/dp/B07S8B3QLH) [5**Ghost Balloons Halloween Balloons for Halloween Theme Party Decor Spooky Party Decoration Supplies Balloon Sets-5 Pcs**AZGRUEILK**$7.92**4.6★125 rev](https://www.amazon.com/dp/B0D9PZV6JV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**White Ghosts Balloons Pink BOO Letters Balloon Spooky Balloon Bat Balloons Halloween Foil Balloon for Halloween Party Decorations**Tysobex**$8.96**2 rev1mo ago](https://www.amazon.com/dp/B0H38S5D97) [**18pcs Ghosts Party Supplies Balloons for dog Birthday Party Decorations GhostsTheme Party**Generic**$8.09**0 rev2mo ago](https://www.amazon.com/dp/B0GY5GMYLT) [**Halloween Balloons Pink BOO Balloon Ghost Bat Balloons for Halloween Birthday Party Decorations Nightmare Before Christmas Birthday Decorations**Decmied**$9.31**10 rev10mo ago](https://www.amazon.com/dp/B0FLXFZF2M) [**9 PCS Halloween Party Decorations Cute Halloween Balloons Pink BOO Letters Ghost Bat Foil Balloon Ghost Balloons for Girls Kids Birthday Baby Shower Masquerade Themed Party Decorations**Pasiihol**$8.41**10 rev10mo ago](https://www.amazon.com/dp/B0FHK9F3ZF) [**5PCS Halloween Ghost Balloons White Ghost Mylar Balloons Reusable Halloween Balloon Party Supplies Trick or Treat Baby Shower Birthday Themed Party Decorations**D-Fokes**$6.22**10 rev11mo ago](https://www.amazon.com/dp/B0FL1PPTV2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**White Ghosts Balloons Pink BOO Letters Balloon Spooky Balloon Bat Balloons Halloween Foil Balloon for Halloween Party Decorations**Tysobex**$8.96**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0H38S5D97) [**18pcs Ghosts Party Supplies Balloons for dog Birthday Party Decorations GhostsTheme Party**Generic**$8.09**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0GY5GMYLT) [**Fun Express - Ghost Latex Balloons for Halloween - Party Decor - 48 Pieces**Fun Express**$14.49**4.7★**▲ 595%**](https://www.amazon.com/dp/B013TFD6FS) [**Cute Ghost Balloon Spooky Halloween Balloon Day Of Death New Year Birthday Spooky Party Supplies 6 Pack Cartoon Ghost Balloons Happy Halloween Christmas Birthday Baby Shower Bachelor Boo Decoration**Hokilands**$5.13**5.0★**▲ 400%**](https://www.amazon.com/dp/B0D8PV9FWQ) [**Anagram 28 Iridescent Ghost Foil Balloon Multicolor (3998601)**Amscan**$9.18**4.6★**▲ 375%**](https://www.amazon.com/dp/B07XHM7HK5)
**~~View all trending →~~**
## **What buyers say about ghost balloons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**38%
*“Added lots of fun and excitement”*
**Size-Overall**38%
*“I was really happy with the big size of each balloon”*
**Color**5%
*“Really pretty designs and colors”*
**Durability**5%
*“They kept these for WEEKS”*
**Inflation/Deflation**5%
*“The cool thing with mylars is that even after the helium has gone, you can still just pump them with more regular air, and they will last and last”*
**Design-Overall**5%
*“Really pretty designs and colors”*
**Quality-Overall**5%
*“The balloons are great quality”*
### **What buyers complain about **
**Inflation/Deflation**50%
*“Had an issue with a couple of them deflating”*
**Quality-Overall**25%
*“not the best quality”*
**Thickness**25%
*“And they appear thin”*
### **Top return reasons **
**Size-Overall**67%
**Value For Money**33%
## **Common questions**
- **Is ghost balloons profitable to sell on Amazon United States?**
- The niche generates $10K/yr across 25 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +138.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the ghost balloons niche?**
- 24 brands and 30 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in ghost balloons?**
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Thickness. The return rate is 5.5% — above our launch gate.
- **When does demand for ghost balloons peak?**
- Demand peaks in Sep–Oct; the busiest month runs 113.2× the quietest.
- **What does it cost to enter the ghost balloons niche?**
- Listings span $5.13–$22.81; the average listing price is $9.37 (sweet spot $15–$100). The average incumbent carries 54 reviews — the moat a new listing must climb.
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