---
title: "Furbish — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/furbish"
last_updated: "2026-08-10T20:41:18.158Z"
locale: en
meta:
description: "Niche score 38/100 · $18K/yr market · 30K searches/yr · $61.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $18K/yr market · 30K searches/yr · $61.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Furbish — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **furbish**
**Skip it**
A small market ($18K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 26Conversion 12Competition 86Returns 18Price range 88Avg price 89Brand share 18Review moat 95Quality gap 16
**Review moat**
**Great****104.81**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$61.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.49–$98.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****6.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$18K**
$18K/yr · 30K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, furbish is a $18K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **furbish market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$15K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#5,561**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **67%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**12 **—flat
**Sellers**
**44**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 70%
**Open market**
**7%**
- FURBISH49% - Veravellum24% - Qupace11% - AureoMadis3% - Wavy Studio3% - Fine Home Crafts3% - Open — no brand owns it (6 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — +0.5% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/furbish/trend)
## **Top furbish search terms**
- **needlepoint pillow covers**13K/yr-28.0%0.4% conv. - **furbish**12K/yr+46.3%0.5% conv. - **furbish pillow**6K/yr+24.2%1.1% conv. - **furbish studio needlepoint pillow**187/yr-17.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/furbish/search-terms)
## **Top furbish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3674%$7346%$1K8%$1K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Qupace Set of 2 Brown Vintage Embroidered Throw Pillow Covers 18x18in Floral Cushion Cover for Sofa Couch Bedroom Coffee Pillow Covers**Qupace**$23.41**4.6★219 rev](https://www.amazon.com/dp/B0CQ7CDCDS) [2**FURBISH Needlepoint Decorative Throw Pillow - with Reservations - 8 x 14 - Small Embroidered Accent Pillow for Bed Chair Couch Sofa - Eclectic Home Decor**FURBISH**$91.49**4.8★44 rev](https://www.amazon.com/dp/B0BRMST9B1) [3**Veravellum Handmade Wool Needlepoint Throw Pillow Cover 16x20 - Vintage French Country Decorative Cushion Cover for Couch Bed and Spring Home Deco**Veravellum**$40.71**4.2★9 rev](https://www.amazon.com/dp/B0DX1PDJNQ) [4**FURBISH Needlepoint Decorative Throw Pillow - Uncomfortable - 9x15 - Small Embroidered Designer Pillow for Living Room Couch Sofa Chair & Bed - Eclectic Home Decor**FURBISH**$96.99**4.6★67 rev](https://www.amazon.com/dp/B0FLRZK66W) [5**Veravellum Handmade Wool Needlepoint Throw Pillow Cover 16x20 - Vintage French Country Decorative Cushion Cover for Couch Bed and Spring Home Deco**Veravellum**$42.29**4.2★9 rev](https://www.amazon.com/dp/B0DX1MBRMR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wavy Studio Vintage Floral Throw Pillow Cover with Fringe Trim 18x18 Cotton Cross Stitch Fabric Abstract Oil Painting Style Decorative Accent Cushion Cover**Wavy Studio**$13.58**3 rev7mo ago](https://www.amazon.com/dp/B0GC5D9HVL) [**FURBISH Needlepoint Decorative Throw Pillow - Fly Coach - 9x15 - Small Embroidered Designer Pillow for Living Room Couch Sofa Chair & Bed - Eclectic Home Decor**FURBISH**$98.01**26 rev7mo ago](https://www.amazon.com/dp/B0FLRWP98H) [**FURBISH Needlepoint Decorative Throw Pillow - Small Embroidered Accent Pillow for Bed Chair Couch Sofa Eclectic Home Decor 9 x 15 - Docking The Boat**FURBISH**$97.58**19 rev7mo ago](https://www.amazon.com/dp/B0G7Y7CWRZ) [**FURBISH Needlepoint Decorative Throw Pillow - Uncomfortable - 9x15 - Small Embroidered Designer Pillow for Living Room Couch Sofa Chair & Bed - Eclectic Home Decor**FURBISH**$96.99**67 rev11mo ago](https://www.amazon.com/dp/B0FLRZK66W) [**Jacquard Woven Floral Throw Pillow Cover | Vintage Tapestry Decorative Cushion for Sofa Couch Bed Decor | European Classic Home Accent Pillow Sham 16x16 Inch (Multicolored Flowers on Black)**AureoMadis**$16.71**58 rev1y ago](https://www.amazon.com/dp/B0F8MZMF1K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Veravellum Handmade Wool Needlepoint Throw Pillow Cover 19x19 - Vintage French Country Decorative Cushion Cover for Couch Bed and Spring Home Deco**Veravellum**$36.55**4.5★**▲ 242%**](https://www.amazon.com/dp/B0DYVJPDFX) [**Wavy Studio Vintage Floral Throw Pillow Cover with Fringe Trim 18x18 Cotton Cross Stitch Fabric Abstract Oil Painting Style Decorative Accent Cushion Cover**Wavy Studio**$13.58**5.0★**▲ 242%**](https://www.amazon.com/dp/B0GC5D9HVL) [**FURBISH Needlepoint Decorative Throw Pillow - Small Embroidered Accent Pillow for Bed Chair Couch Sofa Eclectic Home Decor 9 x 15 - Docking The Boat**FURBISH**$97.58**4.8★**▲ 242%**](https://www.amazon.com/dp/B0G7Y7CWRZ) [**Veravellum Handmade Wool Needlepoint Throw Pillow Cover 20x20 - Vintage French Country Decorative Cushion Cover for Couch Bed and Spring Home Deco**Veravellum**$44.82**5.0★**▲ 228%**](https://www.amazon.com/dp/B0DYVHBLXV) [**Jacquard Woven Floral Throw Pillow Cover | Vintage Tapestry Decorative Cushion for Sofa Couch Bed Decor | European Classic Home Accent Pillow Sham 16x16 Inch (Multicolored Flowers on Black)**AureoMadis**$16.71**4.7★**▲ 186%**](https://www.amazon.com/dp/B0F8MZMF1K)
**~~View all trending →~~**
## **What buyers say about furbish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Beautifully made”*
**Color**13%
*“Colors are very accurate”*
**Advertised Vs Actual Product**7%
*“As described”*
**Upholstery/Fabric Quality**6%
*“sturdy fabric”*
**Cushion**5%
*“These cushions brighten up the sectional”*
**Value For Money**4%
*“Great value”*
**Design-Overall**4%
*“the designs are fun”*
**Stitch/Finish/Polish**3%
*“the stitching is great”*
**Size-Overall**3%
*“Perfect fit”*
**Embellishment/Embroidery Quality**2%
*“The embroidery is dense, precise, and vibrant with colors that look even richer in person than in photos”*
### **What buyers complain about **
**Value For Money**14%
*“way too expensive”*
**Size-Overall**10%
*“They are bigger than the 20x20 pillow inserts”*
**Color**10%
*“A little green”*
**Charging**4%
*“you should not charge me for this one”*
**Design-Overall**4%
*“These seem well-made; however, I did not like the sparkly gold thread woven throughout the design”*
**Quality-Overall**2%
*“Did Not Like Due To Quality”*
**Print Quality**2%
*“Quality was poor print however was pretty”*
**Material Quality**2%
*“Very pretty embroidered detail I only gave 4 stars because I didn't like the texture of the material it's made of”*
**Stitch/Finish/Polish**2%
*“They're a little kitschy as far as perfection of stitch”*
**Comfort-Overall**2%
*“Its odd size makes it so that you really cant find a comfortable spot as your head will just slip off”*
### **Top return reasons **
**Color**36%
**Size-Overall**27%
**Advertised Vs Actual Product**7%
**Display Colors**6%
**Material Quality**5%
**Cushion**3%
**Quality-Overall**3%
**Design-Overall**2%
**Value For Money**2%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is furbish profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 42 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the furbish niche?**
- 12 brands and 44 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in furbish?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Color. The return rate is 6.8% — above our launch gate.
- **When does demand for furbish peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the furbish niche?**
- Listings span $7.49–$98.20; the average listing price is $61.73 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.
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