---
title: "Frye Blanket — $323K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/frye-blanket"
last_updated: "2026-08-10T20:41:09.269Z"
locale: en
meta:
description: "Niche score 33/100 · $323K/yr market · 834K searches/yr · $80.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $323K/yr market · 834K searches/yr · $80.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Frye Blanket — $323K/yr Amazon US Niche (2026) - Flapen"
---
# **frye blanket**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 52Growth 13Conversion 6Competition 35Returns 38Price range 42Avg price 82Brand share 33Review moat 25Quality gap 24
**Avg price**
**Great****$80.62**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$323K**
$323K/yr · 834K searches
**Price range**
**Okay****$23.03–$204.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,311.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, frye blanket is a $323K/yr Amazon United States market (834K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frye blanket market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$484K–$645K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#772**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**12%**
- Minky Couture52% - Cozy Bliss14% - COOVA9% - Bedsure6% - UnHide3% - Smoofy3% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — -23.6% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/frye-blanket/trend)
## **Top frye blanket search terms**
- **minky couture blanket**298K/yr+0.4%0.4% conv. - **frye blanket**161K/yr-33.2%0.1% conv. - **mink blanket**86K/yr-37.6%0.0% conv. - **unhide blanket**59K/yr-42.1%0.2% conv. - **brown fur blanket**26K/yr-13.7%0.3% conv. - **brown faux fur throw blanket**15K/yr+23.2%0.2% conv. - **rabbit blanket**22K/yr-25.2%0.2% conv. - **frye blanket faux fur costco**35K/yr-69.7%0.2% conv. - **unhide**21K/yr-18.8%0.0% conv. - **brown fur throw blanket**16K/yr-52.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/frye-blanket/search-terms)
## **Top frye blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$32K20%$65K30%$97K40%$129K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Minky Couture Hugs Blanket - Extra Plush Blanket for Premium Gifting - Stretchy Bubbled Cozy Throw - Silky Smooth - Durable & Machine-Washable - Travel-Friendly - Travel Cream**Minky Couture**$143.60**4.7★50 rev](https://www.amazon.com/dp/B0FMZN2WVQ) [2**Cozy Bliss Faux Fur Throw Blanket for Couch Fuzzy Soft Plush Thick Bubble Blanket for Sofa Bedroom Living Room 50 * 60 Inches Light Grey**Cozy Bliss**$37.77**4.7★3,191 rev](https://www.amazon.com/dp/B0CRYJWJZG) [3**COOVA Faux Fur Throw Blanket for Couch Cozy Soft and Fuzzy Plush Rabbit Fur Bubble Blanket for Sofa Bedroom Living Room 50x60 Inches Tie Dye Brown**COOVA**$34.32**4.6★1,337 rev](https://www.amazon.com/dp/B0D1XJTV1N) [4**Minky Couture Hugs Blanket - Extra Plush Blanket for Premium Gifting - Stretchy Bubbled Cozy Throw - Silky Smooth - Durable & Machine-Washable - Travel-Friendly - Travel Navy**Minky Couture**$144.35**4.7★50 rev](https://www.amazon.com/dp/B0FN1BHNDR) [5**Cozy Bliss Faux Fur Throw Blanket for Couch Fuzzy Soft Plush Thick Bubble Blanket for Sofa Bedroom Living Room 50 * 60 Inches Tie-dye Taupe**Cozy Bliss**$38.07**4.7★3,191 rev](https://www.amazon.com/dp/B0CRYNQBMS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UGG Euphoria Faux Fur Throw Blanket Oversized Soft Throw for Bed or Couch Luxury Bedroom Decor Plush Blankets Machine Washable 50-inch x 70-inch Charcoal Grey**UGG**$76.50**2,221 rev3mo ago](https://www.amazon.com/dp/B07WSGFX41) [**Bedsure GentleSoft Fluffy Faux Fur Throw Blanket for Couch Soft Fuzzy Fleece Blankets & Throws Cream Bed Decor Cozy Gifts for Women Teen Girls Minky Thick Warm Plush Gifts for Birthday Anniversary**Bedsure**$35.77**1,233 rev10mo ago](https://www.amazon.com/dp/B0F5N67VDV) [**Minky Couture Hugs Blanket - Extra Plush Blanket for Premium Gifting - Stretchy Bubbled Cozy Throw - Silky Smooth - Durable & Machine-Washable - Travel-Friendly - Travel Cream**Minky Couture**$143.60**50 rev11mo ago](https://www.amazon.com/dp/B0FMZN2WVQ) [**Minky Couture Hugs Blanket - Extra Plush Blanket for Premium Gifting - Stretchy Bubbled Cozy Throw - Silky Smooth - Durable & Machine-Washable - Travel-Friendly - Travel Navy**Minky Couture**$144.35**50 rev11mo ago](https://www.amazon.com/dp/B0FN1BHNDR) [**Minky Couture Sorbet Blanket - Ultra-Soft Throw for Silky Smooth Comfort - Premium Decorative Throw - Midweight Breathable Fabric - Machine Washable Travel Tranquil Dove**Minky Couture**$96.54**309 rev11mo ago](https://www.amazon.com/dp/B0FN11594X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Minky Couture Hugs Blanket - Extra Plush Blanket for Premium Gifting - Stretchy Bubbled Cozy Throw - Silky Smooth - Durable & Machine-Washable - Travel-Friendly - Travel Navy**Minky Couture**$144.35**4.7★**▲ 219%**](https://www.amazon.com/dp/B0FN1BHNDR) [**Minky Couture Sorbet Blanket - Ultra-Soft Throw for Silky Smooth Comfort - Premium Decorative Throw - Midweight Breathable Fabric - Machine Washable Travel Tranquil Dove**Minky Couture**$96.54**4.6★**▲ 188%**](https://www.amazon.com/dp/B0FN11594X) [**BENVWE Faux Fur Throw Blanket for Couch - Cozy Plush Fluffy Soft Thick Bubble Blanket for Living Room Home Decor - Mothers Day Birthday Gifts for Women Cream White 51 x 63**BENVWE**$39.72**4.8★**▲ 152%**](https://www.amazon.com/dp/B0CGM57YFQ) [**Minky Couture Hugs Blanket - Extra Plush Blanket for Premium Gifting - Stretchy Bubbled Cozy Throw - Silky Smooth - Durable & Machine-Washable - Travel-Friendly - Travel Cream**Minky Couture**$143.60**4.7★**▲ 145%**](https://www.amazon.com/dp/B0FMZN2WVQ) [**Minky Couture Sorbet Blanket - Ultra-Soft Throw for Silky Smooth Comfort - Premium Decorative Throw Blanket - Midweight Breathable Fabric - Machine Washable Adult Charcoal**Minky Couture**$131.05**4.6★**▲ 83%**](https://www.amazon.com/dp/B07GYW8ZTF)
**~~View all trending →~~**
## **What buyers say about frye blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**33%
*“Amazingly soft”*
**Warmth**14%
*“Keeps you very warm”*
**Comfort-Overall**10%
*“Very comfortable”*
**Quality-Overall**9%
*“Price for the quality”*
**Value For Money**4%
*“price was reasonable”*
**Fluffiness**4%
*“Everyone loves this fluffy blanket”*
**Gifting Purpose**3%
*“Good gift”*
**Color**3%
*“Cute colors”*
**Thickness**2%
*“It is double thickness with the inside plain”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**10%
*“Bad sizing”*
**Value For Money**9%
*“feels so expensive”*
**Advertised Vs Actual Product**7%
*“Not as advertised”*
**Washability**6%
*“mats terribly when washed”*
**Weight Heavy**5%
*“Falls off bed in the night and its heavy”*
**Quality-Overall**5%
*“It feels cheap”*
**Hard Feel**4%
*“Not super soft”*
**Thickness**3%
*“Feels thick”*
**Fluffiness**3%
*“does not fluff up as expected”*
**Material Quality**3%
*“Disappointed in this its not a good material an small”*
### **Top return reasons **
**Size-Overall**29%
**Color**17%
**Material Quality**8%
**Advertised Vs Actual Product**8%
**Quality-Overall**5%
**Soft Feel**4%
**Value For Money**4%
**Heating**3%
**Weight Heavy**3%
**Thin**3%
## **Common questions**
- **Is frye blanket profitable to sell on Amazon United States?**
- The niche generates $323K/yr across 19 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Skip it (33/100).
- **How competitive is the frye blanket niche?**
- 12 brands and 16 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in frye blanket?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 3.9%.
- **When does demand for frye blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the frye blanket niche?**
- Listings span $23.03–$204.17; the average listing price is $80.62 (sweet spot $15–$100). The average incumbent carries 4,312 reviews — the moat a new listing must climb.
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