---
title: "Search terms — frozen birthday party supplies - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/frozen-birthday-party-supplies/search-terms"
last_updated: "2026-08-05T22:58:36.034Z"
locale: en
meta:
  description: "Niche score 57/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — frozen birthday party supplies - Flapen"
---

# **frozen birthday party supplies**

**Worth a look**

Shows no brand lock-in (top 5 brands take 52% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 80Growth 16Conversion 51Competition 70Returns 60Price range 56Avg price 64Brand share 83Review moat 60Quality gap 35

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Market size**

**Great****$1.2M**

$1.2M/yr · 2.0M searches

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$13.67**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,080.89**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$5.75–$26.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-18.4%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms