---
title: "Frozen Birthday Party Supplies — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/frozen-birthday-party-supplies"
last_updated: "2026-08-11T05:32:39.871Z"
locale: en
meta:
description: "Niche score 57/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Frozen Birthday Party Supplies — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **frozen birthday party supplies**
**Worth a look**
Shows no brand lock-in (top 5 brands take 52% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 80Growth 16Conversion 51Competition 70Returns 60Price range 56Avg price 64Brand share 83Review moat 60Quality gap 35
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Market size**
**Great****$1.2M**
$1.2M/yr · 2.0M searches
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$13.67**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,080.89**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.75–$26.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.4%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, frozen birthday party supplies is a $1.2M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frozen birthday party supplies market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$820K–$1.1M**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#878**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**52%**
Top 20: 91%
**Top-5 click share**
**43%**
Top 20: 82%
**Open market**
**45%**
- JYHFY21% - VELSCRUN15% - Glad7% - Unique5% - MURDIZZO4% - BAUANOOY3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/frozen-birthday-party-supplies/trend)
## **Top frozen birthday party supplies search terms**
- **frozen birthday party decorations**1.0M/yr-27.4%2.5% conv. - **elsa birthday party decorations**198K/yr-0.8%2.1% conv. - **frozen party decorations**191K/yr-11.7%2.7% conv. - **frozen birthday**84K/yr-16.2%1.5% conv. - **frozen birthday decorations**68K/yr-16.3%2.2% conv. - **frozen decorations**59K/yr-9.1%2.2% conv. - **elsa party decorations**52K/yr-14.6%2.2% conv. - **frozen themed party decorations**44K/yr-6.4%2.2% conv. - **frozen party**44K/yr-8.9%1.5% conv. - **frozen birthday party**41K/yr-0.8%1.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/frozen-birthday-party-supplies/search-terms)
## **Top frozen birthday party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$46K8%$93K12%$139K16%$185K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Birthday Girl Sash Crown for Girls Girls Tiara Blue Crown Princess Crowns Happy Birthday Crowns Tiaras for Girl Birth Decorations BirthdayGirl Headband Birthdays Accessories**VELSCRUN**$9.31**4.7★2,694 rev](https://www.amazon.com/dp/B09NKPHJM6) [2**90 Psc Frozen Birthday Party Supplies Set Pink Theme with Banner Plates Cups Utensils Napkins Tablecloth**JYHFY**$25.93**4.5★98 rev](https://www.amazon.com/dp/B0FG2LWW5M) [3**102 Psc For Frozen theme party setup easy to assemble decorations including childrens DIY cake toppers and background cloth sets perfect for childrens birthday parties.**JYHFY**$19.91**4.7★70 rev](https://www.amazon.com/dp/B0FDB1CVVH) [4**Glad for Kids Disney Frozen Disposable Paper Plates Anna and Elsa - Heavy Duty Soak-Proof Microwavable Kid-Friendly Character Plates for Everyday Meals 8.5 inch 40 Count**Glad**$9.01**4.9★967 rev](https://www.amazon.com/dp/B0BZWF4GBK) [5**Frozen Birthday Party Decorations | Serves 16 | Banner Tablecloth Plates Napkins Sticker | Elsa Party Decorations | Officially Licensed**Unique**$22.15**4.8★144 rev](https://www.amazon.com/dp/B0FGL2J69V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cartoon Birthday Party Decorations Winter Princess Theme Party Supplies Set with Banner Balloon Backdrop Tablecloth Hanging Swirl**Signreen**$14.57**4 rev3mo ago](https://www.amazon.com/dp/B0GY8V2L2W) [**Cartoon Winter Birthday Party Decorations Set Blue Birthday Party Supplies**CVCXFParty**$18.03**7 rev4mo ago](https://www.amazon.com/dp/B0GQZ4JGFP) [**Snow Birthday Party Supplies Decorations Including Backdrop Birthday Banner Balloons Tablecloth Hanging Swirls Cake Toppers for Snow Party**GOTOFUN**$18.90**24 rev5mo ago](https://www.amazon.com/dp/B0GL23YJS1) [**10 Sheets Frozen Temporary Tattoos for Kids Disney Princess Birthday Party Favors Cute Cartoon Decoration Sticker Gifts for Teen Girl Boys Home Activity Class Prizes Carnival Christmas Rewards**XYLL**$7.51**53 rev11mo ago](https://www.amazon.com/dp/B0FMD7D24Y) [**Blue Winter Birthday Party Decorations 207pcs Disposable Paper Plates & Napkins Set for 24 Guests - Includes Happy Birthday Banner & Cartoon Tablecloth**NEW BARLEY**$26.89**28 rev1y ago](https://www.amazon.com/dp/B0FHK3D3MN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cartoon Birthday Party Decorations Winter Princess Theme Party Supplies Set with Banner Balloon Backdrop Tablecloth Hanging Swirl**Signreen**$14.57**3.8★**▲ 290%**](https://www.amazon.com/dp/B0GY8V2L2W) [**Cartoon Winter Birthday Party Decorations Set Blue Birthday Party Supplies**CVCXFParty**$18.03**4.3★**▲ 271%**](https://www.amazon.com/dp/B0GQZ4JGFP) [**Snow Birthday Party Supplies Decorations Including Backdrop Birthday Banner Balloons Tablecloth Hanging Swirls Cake Toppers for Snow Party**GOTOFUN**$18.90**4.0★**▲ 239%**](https://www.amazon.com/dp/B0GL23YJS1) [**CIEHER Princess Crown and Sash Set Blue Birthday Crown and Tiara for Girls and Women Happy Birthday Accessories**CIEHER**$8.62**4.6★**▲ 69%**](https://www.amazon.com/dp/B0C1CBQWNH) [**102 Psc For Frozen theme party setup easy to assemble decorations including childrens DIY cake toppers and background cloth sets perfect for childrens birthday parties.**JYHFY**$19.91**4.7★**▲ 58%**](https://www.amazon.com/dp/B0FDB1CVVH)
**~~View all trending →~~**
## **What buyers say about frozen birthday party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Cute and great quality”*
**Value For Money**14%
*“Great value”*
**Color**8%
*“Color is accurate”*
**Advertised Vs Actual Product**7%
*“These are exactly as pictured”*
**Size-Overall**7%
*“Great size”*
**Assembly/Installation**6%
*“Easy to assemble”*
**Design-Overall**4%
*“The decor works well for the theme”*
**Durability**4%
*“Very Durable”*
**Adhesion/Stickiness**3%
*“The stickiness was very strong”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Size-Overall**20%
*“The balloons are much smaller”*
**Quality-Overall**12%
*“Disappointing Quality — Not Suitable for Cake or Play”*
**Durability**9%
*“it started to fall apart”*
**Advertised Vs Actual Product**6%
*“Misleading product”*
**Adhesion/Stickiness**5%
*“Adhesive impossible to get off”*
**Inflation/Deflation**4%
*“Popped as we blew it up”*
**Color**4%
*“Its more of gray color”*
**Value For Money**4%
*“Not worth the price”*
**Strength**3%
*“Very fragile and break easily”*
**Thickness**3%
*“thicker than a Walmart candle”*
### **Top return reasons **
**Size-Overall**22%
**Color**17%
**Value For Money**14%
**Advertised Vs Actual Product**10%
**Quality-Overall**9%
**Defective Material/Parts**4%
**Adhesion/Stickiness**3%
**Product Condition**3%
**Functionality-Overall**3%
**Inflation/Deflation**2%
## **Common questions**
- **Is frozen birthday party supplies profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 37 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the frozen birthday party supplies niche?**
- 29 brands and 46 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in frozen birthday party supplies?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.6%.
- **When does demand for frozen birthday party supplies peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the frozen birthday party supplies niche?**
- Listings span $5.75–$26.89; the average listing price is $13.67 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.
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