---
title: "Trend — friends blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/friends-blanket/trend"
last_updated: "2026-08-10T22:46:49.440Z"
locale: en
meta:
  description: "Niche score 39/100 · $24K/yr market · 62K searches/yr · $30.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · $24K/yr market · 62K searches/yr · $30.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — friends blanket - Flapen"
---

# **friends blanket**

**Skip it**

A small market ($24K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 17Conversion 16Competition 29Returns 90Price range 89Avg price 95Brand share 49Review moat 74Quality gap 27

**Avg price**

**Incredible****$30.61**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$11.49–$56.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****548.65**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-16.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$24K**

$24K/yr · 62K searches

## Trend