---
title: "Frankincense Incense — $221K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/frankincense-incense"
last_updated: "2026-08-10T22:23:52.603Z"
locale: en
meta:
description: "Niche score 51/100 · $221K/yr market · 197K searches/yr · $11.53 avg price. Soft demand (-12.8% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 51/100 · $221K/yr market · 197K searches/yr · $11.53 avg price. Soft demand (-12.8% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Frankincense Incense — $221K/yr Amazon US Niche (2026) - Flapen"
---
# **frankincense incense**
**Worth a look**
Shows low returns (0.9%), but soft demand (-12.8% this quarter) keeps it on the watch list.
Market size 42Growth 19Conversion 86Competition 41Returns 96Price range 51Avg price 46Brand share 49Review moat 43Quality gap 55
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.31–$24.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$11.53**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,243.14**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$221K**
$221K/yr · 197K searches
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-12.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, frankincense incense is a $221K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 51/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frankincense incense market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$231K–$288K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#203**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**125**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 92%
**Open market**
**22%**
- HEM32% - Calmveda17% - Bless International17% - TRUMIRI6% - raajsee3% - Satya Frankincense Incense3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.
5K4K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/frankincense-incense/trend)
## **Top frankincense incense search terms**
- **frankincense incense**67K/yr-14.4%7.5% conv. - **frankincense and myrrh incense**57K/yr-9.2%8.0% conv. - **frankincense incense sticks**31K/yr-12.7%10.0% conv. - **frankincense and myrrh incense sticks**13K/yr-10.8%8.9% conv. - **incense frankincense and myrrh**6K/yr-11.2%9.1% conv. - **incense frankincense**5K/yr+5.0%8.3% conv. - **frankincense sticks**5K/yr-8.2%8.7% conv. - **incense sticks frankincense and myrrh**4K/yr-15.2%11.1% conv. - **frankincense sticks incense**3K/yr-20.9%9.7% conv. - **incense sticks frankincense**3K/yr-10.9%12.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/frankincense-incense/search-terms)
## **Top frankincense incense products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$22K15%$33K20%$44K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Calmveda Church Frankincense and Myrrh Incense - 80 Sticks Charcoal Free Handmade from Upcycled Flowers Spiritual Healing Incense**Calmveda**$13.89**4.5★1,947 rev](https://www.amazon.com/dp/B09DCDKVVK) [2**Hem Frankincense Myrrh Incense Sticks - 120 Count | Natural Air Purifying Aromatherapy | Calming and Cleansing Fragrance | Perfect for Meditation and Relaxation | Long-Lasting Burn.**HEM**$7.85**4.6★6,502 rev](https://www.amazon.com/dp/B000LV5YE0) [3**Frankincense - Box of Six 20 Sticks Tubes 120 Sticks Total - HEM Incense From India**HEM**$7.85**4.6★6,399 rev](https://www.amazon.com/dp/B001G452AW) [4**Bless-Organic-Frankincense-and-Myrrh 100%-Natural-Handmade-Incense-Sticks**Bless International**$7.67**4.5★9,074 rev](https://www.amazon.com/dp/B0849WTVBC) [5**Bless-Organic-Frankincense-and-Myrrh 100%-Natural-Handmade-Incense-Sticks**Bless International**$13.70**4.5★9,074 rev](https://www.amazon.com/dp/B01MDRWOEW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pure Frankincense & Myrrh Incense 100 Insence Sticks No Charcoal Clean Burning Stick Inscent 100% Natural Organic Non Toxic Sustainably Harvested Church Incense - Positive Vibes Incense**UNITEDPRIME**$10.07**3 rev1mo ago](https://www.amazon.com/dp/B0H29HGBSG) [**60 Pcs Frankincense and Myrrh Incense Sticks for Yoga Meditation Relaxation**Eglagen**$6.99**52 rev5mo ago](https://www.amazon.com/dp/B0G63LM2CQ) [**Frankincense and Myrrh Luxury Incense Sticks Christian Gifts Aromafume**Aromafume**$24.49**110 rev6mo ago](https://www.amazon.com/dp/B0GKGFD9ZR) [**Frankincense Incense Sticks - Pack of 100 Insence-Sticks for Catholic Christian Church - Made with Natural Non Toxic Incienso - Scented Insense Spiritual Agarbatti Incents**TRUMIRI**$8.07**39 rev8mo ago](https://www.amazon.com/dp/B0G2KDT2HY) [**Bless-Organic-Frankincense-and-Myrrh 100%-Natural-Handmade-Incense-Sticks**Bless International**$11.04**9,074 rev1y ago](https://www.amazon.com/dp/B0FK2N4GMV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pure Frankincense & Myrrh Incense 100 Insence Sticks No Charcoal Clean Burning Stick Inscent 100% Natural Organic Non Toxic Sustainably Harvested Church Incense - Positive Vibes Incense**UNITEDPRIME**$10.07**3.3★**▲ 322%**](https://www.amazon.com/dp/B0H29HGBSG) [**Frankincense and Myrrh Luxury Incense Sticks Christian Gifts Aromafume**Aromafume**$24.49**4.7★**▲ 319%**](https://www.amazon.com/dp/B0GKGFD9ZR) [**Bless-Organic-Frankincense-and-Myrrh 100%-Natural-Handmade-Incense-Sticks**Bless International**$11.04**4.5★**▲ 162%**](https://www.amazon.com/dp/B0FK2N4GMV) [**Zed Black Frankincense and Myrrh Incense Sticks Church Resin 120 Count**ZED BLACK**$7.53**4.1★**▲ 98%**](https://www.amazon.com/dp/B08RX4S66Q) [**60 Pcs Frankincense and Myrrh Incense Sticks for Yoga Meditation Relaxation**Eglagen**$6.99**4.2★**▲ 88%**](https://www.amazon.com/dp/B0G63LM2CQ)
**~~View all trending →~~**
## **What buyers say about frankincense incense**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**57%
*“Great fragrance”*
**Quality-Overall**12%
*“the quality feels solid”*
**Value For Money**11%
*“Best Money Spent”*
**Advertised Vs Actual Product**4%
*“exceeded my expectations”*
**Durability**2%
*“still have plenty to last for months”*
**Fire Resistance**2%
*“That said, the burn time is great. around 45 minutes per stick as advertised., the quality feels solid, they don't shed or fall apart, and the scent lingers nicely in the room afterward”*
**Gifting Purpose**1%
*“Great gift”*
**Size-Overall**1%
*“The stick size is adequate”*
**Ease Of Use**1%
*“Very easy to use”*
**Comfort-Overall**0%
*“creating a calming environment that is perfect for relaxation or a quiet evening at home”*
### **What buyers complain about **
**Smell**51%
*“Plastic smell”*
**Advertised Vs Actual Product**6%
*“totally misleading”*
**Quality-Overall**6%
*“or the quality of the sticks poor”*
**Size-Overall**4%
*“Too short”*
**Flammable**3%
*“up in smoke”*
**Value For Money**3%
*“Misrepresented and overpriced”*
**Durability**1%
*“Very frail and is breaking up when taking out”*
**Thickness**1%
*“The sticks are very skinny”*
**Allergies**1%
*“bothered allergies”*
**Strength**1%
*“They are kind of delicate”*
### **Top return reasons **
**Smell**63%
**Advertised Vs Actual Product**14%
**Quality-Overall**4%
**Size-Overall**4%
**Value For Money**3%
**Functionality-Overall**3%
**Flammable**1%
**Product Condition**1%
**Material Quality**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is frankincense incense profitable to sell on Amazon United States?**
- The niche generates $221K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the frankincense incense niche?**
- 20 brands and 125 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in frankincense incense?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.9%.
- **When does demand for frankincense incense peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the frankincense incense niche?**
- Listings span $5.31–$24.94; the average listing price is $11.53 (sweet spot $15–$100). The average incumbent carries 2,243 reviews — the moat a new listing must climb.
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