[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-home-kitchen-frankincense-gum":3,"research-sidebar-rollups":626},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":53,"baselines":89,"demand":94,"seasonality":347,"brandShare":360,"products":380,"feedback":447,"searchTerms":571,"related":591,"lastUpdated":37},"4f3280a5-b7b0-4290-b3a1-6ee47bf150e6","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":34,"href":35,"leafCategoryName":36,"scrapedAt":37,"brandCount":38,"brandCountYearAgo":39,"sellerCount":40,"signals":41,"avgBsr":43,"pageQuality":44,"unitsSoldMin":45,"unitsSoldAvgMin":46,"unitsSoldAvgMax":47,"revenueMin":48,"revenueMax":49,"avgBrandAgeMonths":50,"avgSellerAgeDays":51,"top20ClickShare":31,"top20BrandShare":31,"primePct":29,"oosRate":52},23975,54948,2.0046,1.7067,0.0363,0.9247,0.9719,4.17,1118,12.02,6.86,17.98,7,2500,0.8571,0.0134,1,3,"frankincense gum","frankincense-gum","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Ffrankincense-gum","Home Fragrance","2026-08-02T08:35:15.715132+00:00",6,11,8,[42],"trending",402,0,2000,100,250,24040,30050,57,161,0.0178,{"score":54,"verdict":55,"components":56},46,"skip",[57,61,64,68,70,72,75,79,82,85],{"key":58,"score":38,"weight":59,"raw":60},"marketSize",0.15,23975.24,{"key":62,"score":63,"weight":59,"raw":18},"growth",97,{"key":65,"score":66,"weight":67,"raw":19},"conversion",45,0.1,{"key":69,"score":38,"weight":59,"raw":20},"competition",{"key":71,"score":27,"weight":67,"raw":21},"brandShare",{"key":73,"score":74,"weight":67,"raw":22},"qualityGap",84,{"key":76,"score":77,"weight":78,"raw":23},"reviewMoat",60,0.05,{"key":80,"score":81,"weight":67,"raw":30},"returns",88,{"key":83,"score":84,"weight":78,"raw":24},"avgPrice",50,{"key":86,"score":87,"weight":78,"raw":88},"priceRange",27,0.26798561151079137,{"avgRating":90,"medianPrice":91,"medianReturnRate":92,"nichesTracked":93},4.42,24.38,0.0215,115062,{"points":95,"droppedPartialWeek":346},[96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,140,143,146,149,152,155,158,161,164,167,170,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,322,325,328,331,334,337,340,343],{"week":97,"volume":98},"2024-12-15",1748,{"week":100,"volume":101},"2024-12-22",1143,{"week":103,"volume":104},"2024-12-29",857,{"week":106,"volume":107},"2025-01-05",960,{"week":109,"volume":110},"2025-01-12",964,{"week":112,"volume":113},"2025-01-19",451,{"week":115,"volume":116},"2025-01-26",322,{"week":118,"volume":119},"2025-02-02",264,{"week":121,"volume":122},"2025-02-09",318,{"week":124,"volume":125},"2025-02-16",223,{"week":127,"volume":128},"2025-02-23",462,{"week":130,"volume":131},"2025-03-02",357,{"week":133,"volume":134},"2025-03-09",256,{"week":136,"volume":137},"2025-03-16",225,{"week":139,"volume":47},"2025-03-23",{"week":141,"volume":142},"2025-03-30",165,{"week":144,"volume":145},"2025-04-06",211,{"week":147,"volume":148},"2025-04-13",203,{"week":150,"volume":151},"2025-04-20",269,{"week":153,"volume":154},"2025-04-27",258,{"week":156,"volume":157},"2025-05-04",272,{"week":159,"volume":160},"2025-05-11",362,{"week":162,"volume":163},"2025-05-18",209,{"week":165,"volume":166},"2025-05-25",336,{"week":168,"volume":169},"2025-06-01",231,{"week":171,"volume":169},"2025-06-08",{"week":173,"volume":174},"2025-06-15",208,{"week":176,"volume":177},"2025-06-22",180,{"week":179,"volume":180},"2025-06-29",372,{"week":182,"volume":183},"2025-07-06",316,{"week":185,"volume":186},"2025-07-13",283,{"week":188,"volume":189},"2025-07-20",266,{"week":191,"volume":192},"2025-07-27",466,{"week":194,"volume":195},"2025-08-03",632,{"week":197,"volume":198},"2025-08-10",439,{"week":200,"volume":201},"2025-08-17",485,{"week":203,"volume":204},"2025-08-24",261,{"week":206,"volume":207},"2025-08-31",252,{"week":209,"volume":210},"2025-09-07",333,{"week":212,"volume":213},"2025-09-14",311,{"week":215,"volume":216},"2025-09-21",281,{"week":218,"volume":134},"2025-09-28",{"week":220,"volume":221},"2025-10-05",251,{"week":223,"volume":224},"2025-10-12",242,{"week":226,"volume":227},"2025-10-19",240,{"week":229,"volume":230},"2025-10-26",162,{"week":232,"volume":233},"2025-11-02",5511,{"week":235,"volume":236},"2025-11-09",1647,{"week":238,"volume":239},"2025-11-16",1557,{"week":241,"volume":242},"2025-11-23",1293,{"week":244,"volume":245},"2025-11-30",637,{"week":247,"volume":248},"2025-12-07",1563,{"week":250,"volume":251},"2025-12-14",980,{"week":253,"volume":254},"2025-12-21",750,{"week":256,"volume":257},"2025-12-28",641,{"week":259,"volume":260},"2026-01-04",579,{"week":262,"volume":263},"2026-01-11",524,{"week":265,"volume":266},"2026-01-18",398,{"week":268,"volume":269},"2026-01-25",593,{"week":271,"volume":272},"2026-02-01",405,{"week":274,"volume":180},"2026-02-08",{"week":276,"volume":277},"2026-02-15",244,{"week":279,"volume":280},"2026-02-22",262,{"week":282,"volume":283},"2026-03-01",290,{"week":285,"volume":286},"2026-03-08",247,{"week":288,"volume":289},"2026-03-15",199,{"week":291,"volume":292},"2026-03-22",403,{"week":294,"volume":295},"2026-03-29",207,{"week":297,"volume":298},"2026-04-05",260,{"week":300,"volume":301},"2026-04-12",1325,{"week":303,"volume":304},"2026-04-19",646,{"week":306,"volume":307},"2026-04-26",884,{"week":309,"volume":310},"2026-05-03",441,{"week":312,"volume":313},"2026-05-10",3971,{"week":315,"volume":316},"2026-05-17",1679,{"week":318,"volume":319},"2026-05-24",657,{"week":321,"volume":245},"2026-05-31",{"week":323,"volume":324},"2026-06-07",678,{"week":326,"volume":327},"2026-06-14",1495,{"week":329,"volume":330},"2026-06-21",1196,{"week":332,"volume":333},"2026-06-28",631,{"week":335,"volume":336},"2026-07-05",445,{"week":338,"volume":339},"2026-07-12",766,{"week":341,"volume":342},"2026-07-19",2520,{"week":344,"volume":345},"2026-07-26",1073,false,[348,349,350,351,352,353,354,355,356,357,358,359],0.9027359059391016,0.48047934880916493,0.39176967138981006,0.7642447995176365,1.4343617056912203,0.8746189662680467,1.155976786252638,0.6237564063913175,0.44505577328911666,0.3372776605366295,3.209225203497136,1.6542486756535595,{"top":361,"otherBrandCount":44,"otherClickShare":44},[362,365,368,371,374,377],{"brand":363,"clickShare":364},"Govinda",0.56,{"brand":366,"clickShare":367},"Aroma Depot",0.1786,{"brand":369,"clickShare":370},"Spicy World",0.1187,{"brand":372,"clickShare":373},"M. ROSENFELD",0.0676,{"brand":375,"clickShare":376},"NATNA",0.0471,{"brand":378,"clickShare":379},"Rihla",0.0281,[381,390,400,411,420,429,438],{"asin":382,"title":383,"brand":363,"imageUrl":384,"price":26,"rating":385,"reviews":386,"clickShare90":364,"clickShare360":387,"launchDate":388,"amazonUrl":389},"B00MDWQ6LU","Govinda Frankincense Natural Tree Sap Gum Pea Size 1 lb","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41iuWxQ0hOL.jpg",4.4,6928,0.5808,"2014-03-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00MDWQ6LU",{"asin":391,"title":392,"brand":366,"imageUrl":393,"price":394,"rating":395,"reviews":396,"clickShare90":367,"clickShare360":397,"launchDate":398,"amazonUrl":399},"B07PTYDBSL","Indian Frankincense Resin Natural Gum Olibanum Aromatic Incense Tree Sap Boswellia Papyrifera Bulk (4 Ounce)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41XvPDNQ3iL.jpg",9.97,4.3,525,0.2188,"2019-03-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07PTYDBSL",{"asin":401,"title":402,"brand":369,"imageUrl":403,"price":404,"rating":405,"reviews":406,"clickShare90":407,"clickShare360":408,"launchDate":409,"amazonUrl":410},"B0G59LTWG2","Frankincense Resin Tears Pea Size 3.5oz (100g) Bag - Pure Gum Olibanum Biblical Resin Fragrance Church Incense - by Spicy World","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51NaFOfeLOL.jpg",8.11,4.2,40,0.0684,0.0345,"2025-12-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G59LTWG2",{"asin":412,"title":413,"brand":372,"imageUrl":414,"price":25,"rating":415,"reviews":416,"clickShare90":373,"clickShare360":417,"launchDate":418,"amazonUrl":419},"B0FT95T99G","Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra - 100% Natural Aromatic Tree Gum Sap for Aromatherapy Meditation & Spiritual Cleansing","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51yrLqqs1PL.jpg",3.6,189,0.0391,"2025-09-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FT95T99G",{"asin":421,"title":422,"brand":369,"imageUrl":423,"price":424,"rating":385,"reviews":425,"clickShare90":426,"clickShare360":427,"launchDate":409,"amazonUrl":428},"B0G598Y773","Frankincense Resin Tears Pea Size 1 LB (16oz) Bag - Pure Gum Olibanum Biblical Resin Fragrance Church Incense - by Spicy World","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51xUr9UmC3L.jpg",15.42,43,0.0503,0.0276,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G598Y773",{"asin":430,"title":431,"brand":375,"imageUrl":432,"price":433,"rating":385,"reviews":434,"clickShare90":376,"clickShare360":435,"launchDate":436,"amazonUrl":437},"B0DV2WML1Y","Frankincense Resin Gum Olibanum Pea Size Granules (6 oz)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41M6c3H0mFL.jpg",10.85,61,0.0696,"2025-01-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DV2WML1Y",{"asin":439,"title":440,"brand":378,"imageUrl":441,"price":442,"rating":443,"reviews":406,"clickShare90":379,"clickShare360":444,"launchDate":445,"amazonUrl":446},"B07XX1M3VV","Authentic Premium Frankincense (Natural Chewing Gum) from Soccatra Island -   - Rihla Superfood - 3.5oz (100g)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31qytuW2SYL.jpg",14.94,3.9,0.0297,"2019-09-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07XX1M3VV",{"love":448,"hate":506,"returnReasons":550},[449,456,463,470,475,481,486,491,496,501],{"topic":450,"percentOfMentions":451,"verbatims":452},"Smell",0.36939999999999995,[453,454,455],"I purchased this frankincense to give it a try, and overall, I've been pleased with the fragrance","Great scent","Good, strong fragrance",{"topic":457,"percentOfMentions":458,"verbatims":459},"Quality-Overall",0.29719999999999996,[460,461,462],"The quality is consistent throughout the package","The bag is of good quality","Excellent Quality",{"topic":464,"percentOfMentions":465,"verbatims":466},"Advertised Vs Actual Product",0.0583,[467,468,469],"Exactly as described and expected","As described worked well","Hopefully it will meet my expectations",{"topic":471,"percentOfMentions":78,"verbatims":472},"Ease Of Use",[473,474],"Great use","I was able to use them just fine",{"topic":476,"percentOfMentions":78,"verbatims":477},"Value For Money",[478,479,480],"Great price for the size","the price was great","Highly recommend and is a fantastic price",{"topic":482,"percentOfMentions":78,"verbatims":483},"Size-Overall",[484,485],"They are perfect size","Like the Pebble size",{"topic":487,"percentOfMentions":488,"verbatims":489},"Functionality-Overall",0.0333,[490],"Works",{"topic":492,"percentOfMentions":493,"verbatims":494},"Soft Feel",0.0167,[495],"It made the whole experience feel very human and intentional",{"topic":497,"percentOfMentions":498,"verbatims":499},"Material Quality",0.0111,[500],"Nice quality resin",{"topic":502,"percentOfMentions":503,"verbatims":504},"Storage Capacity",0.0083,[505],"so no need for additional storage",[507,513,519,525,531,534,538,542,546],{"topic":450,"percentOfMentions":508,"verbatims":509},0.5977,[510,511,512],"unpleasant odor","smells rancid","Awful smell",{"topic":457,"percentOfMentions":514,"verbatims":515},0.1552,[516,517,518],"A cheap burn out","Very cheaply made","Poor Quality",{"topic":482,"percentOfMentions":520,"verbatims":521},0.051699999999999996,[522,523,524],"Smaller then peas","The grains are very small","Very small grains",{"topic":526,"percentOfMentions":527,"verbatims":528},"Flammable",0.0287,[529,530],"I kept getting burnt hydrocarbons","up in smoke",{"topic":476,"percentOfMentions":527,"verbatims":532},[533],"Not worth it",{"topic":497,"percentOfMentions":535,"verbatims":536},0.0172,[537],"sands in the plastic",{"topic":539,"percentOfMentions":535,"verbatims":540},"Strength",[541],"not as strong",{"topic":464,"percentOfMentions":543,"verbatims":544},0.0115,[545],"Not sure if its the size that it is advertised",{"topic":547,"percentOfMentions":543,"verbatims":548},"Color Fading\u002FDiscoloration",[549],"It has a very faded smell",[551,553,555,557,559,561,563,566,567,569],{"reason":450,"pct":552},0.42340000000000005,{"reason":464,"pct":554},0.1845,{"reason":482,"pct":556},0.0885,{"reason":457,"pct":558},0.0789,{"reason":487,"pct":560},0.0603,{"reason":497,"pct":562},0.0268,{"reason":564,"pct":565},"Defective Material\u002FParts",0.0179,{"reason":476,"pct":565},{"reason":568,"pct":565},"Certifications",{"reason":526,"pct":570},0.0149,[572,576,581,586],{"term":33,"volume":573,"growthQoq":574,"conversionRate":575},31022,1.5362,0.0457,{"term":577,"volume":578,"growthQoq":579,"conversionRate":580},"frankincense gum for teeth",8281,3.5769,0.037,{"term":582,"volume":583,"growthQoq":584,"conversionRate":585},"frankincense tree sap gum",6670,2.6732,0.0481,{"term":587,"volume":588,"growthQoq":589,"conversionRate":590},"frankincense gum chewing",8975,0.6348,0.0234,[592,599,605,610,616,621],{"title":593,"href":594,"score":595,"verdict":596,"marketSize":597,"growth90":598},"graduation centerpieces for tables 2023","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fgraduation-centerpieces-for-tables-2023",74,"watch",368222.35,2.2877,{"title":600,"href":601,"score":595,"verdict":602,"marketSize":603,"growth90":604},"artificial hanging flowers for outdoors","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fartificial-hanging-flowers-for-outdoors","launch",1154873.26,0.7726,{"title":606,"href":607,"score":595,"verdict":596,"marketSize":608,"growth90":609},"5th grade graduation decorations","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F5th-grade-graduation-decorations",149219.88,6.6669,{"title":611,"href":612,"score":613,"verdict":596,"marketSize":614,"growth90":615},"4th of july party supplies","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F4th-of-july-party-supplies",75,240275.58,11.721,{"title":617,"href":618,"score":613,"verdict":602,"marketSize":619,"growth90":620},"desk goose","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fdesk-goose",2185048.26,0.4069,{"title":622,"href":623,"score":613,"verdict":596,"marketSize":624,"growth90":625},"fall candles","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Ffall-candles",620395.33,1.5587,[627,634,641,648,651,658,665,672,679,686,693,700,707,714,721,728,735,741,748,754],{"nodeId":628,"label":629,"slug":630,"href":631,"nichesTracked":632,"marketSizeTotal":633},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":635,"label":636,"slug":637,"href":638,"nichesTracked":639,"marketSizeTotal":640},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":642,"label":643,"slug":644,"href":645,"nichesTracked":646,"marketSizeTotal":647},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":649,"marketSizeTotal":650},11250,6171847188,{"nodeId":652,"label":653,"slug":654,"href":655,"nichesTracked":656,"marketSizeTotal":657},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":659,"label":660,"slug":661,"href":662,"nichesTracked":663,"marketSizeTotal":664},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":666,"label":667,"slug":668,"href":669,"nichesTracked":670,"marketSizeTotal":671},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":673,"label":674,"slug":675,"href":676,"nichesTracked":677,"marketSizeTotal":678},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":680,"label":681,"slug":682,"href":683,"nichesTracked":684,"marketSizeTotal":685},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":687,"label":688,"slug":689,"href":690,"nichesTracked":691,"marketSizeTotal":692},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":694,"label":695,"slug":696,"href":697,"nichesTracked":698,"marketSizeTotal":699},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":701,"label":702,"slug":703,"href":704,"nichesTracked":705,"marketSizeTotal":706},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":708,"label":709,"slug":710,"href":711,"nichesTracked":712,"marketSizeTotal":713},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":715,"label":716,"slug":717,"href":718,"nichesTracked":719,"marketSizeTotal":720},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":722,"label":723,"slug":724,"href":725,"nichesTracked":726,"marketSizeTotal":727},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":729,"label":730,"slug":731,"href":732,"nichesTracked":733,"marketSizeTotal":734},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":736,"label":737,"slug":738,"href":739,"nichesTracked":280,"marketSizeTotal":740},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",260043081,{"nodeId":742,"label":743,"slug":744,"href":745,"nichesTracked":746,"marketSizeTotal":747},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":749,"label":750,"slug":751,"href":752,"nichesTracked":40,"marketSizeTotal":753},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":755,"label":756,"slug":757,"href":758,"nichesTracked":759,"marketSizeTotal":760},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]