---
title: "Frankincense Gum — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/frankincense-gum"
last_updated: "2026-08-10T21:28:05.393Z"
locale: en
meta:
description: "Niche score 46/100 · $24K/yr market · 55K searches/yr · $12.02 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 46/100 · $24K/yr market · 55K searches/yr · $12.02 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Frankincense Gum — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **frankincense gum**
**Skip it**
A small market ($24K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 97Conversion 45Competition 6Returns 88Price range 27Avg price 50Brand share 7Review moat 60Quality gap 84
**Growth**
**Incredible****+170.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,118**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.02**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$6.86–$17.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$24K**
$24K/yr · 55K searches
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, frankincense gum is a $24K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frankincense gum market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$24K–$30K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#402**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Govinda56% - Aroma Depot18% - Spicy World12% - M. ROSENFELD7% - NATNA5% - Rihla3%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +170.7% search growth over the last 90 days.
5K3KSpike '25Holiday '25Spike '26Prime Day '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: May, Nov, Dec · busiest ÷ quietest = 9.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/frankincense-gum/trend)
## **Top frankincense gum search terms**
- **frankincense gum**31K/yr+153.6%4.6% conv. - **frankincense gum for teeth**8K/yr+357.7%3.7% conv. - **frankincense tree sap gum**7K/yr+267.3%4.8% conv. - **frankincense gum chewing**9K/yr+63.5%2.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/frankincense-gum/search-terms)
## **Top frankincense gum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$4K30%$7K45%$11K60%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Govinda Frankincense Natural Tree Sap Gum Pea Size 1 lb**Govinda**$17.98**4.4★6,928 rev](https://www.amazon.com/dp/B00MDWQ6LU) [2**Indian Frankincense Resin Natural Gum Olibanum Aromatic Incense Tree Sap Boswellia Papyrifera Bulk (4 Ounce)**Aroma Depot**$9.97**4.3★525 rev](https://www.amazon.com/dp/B07PTYDBSL) [3**Frankincense Resin Tears Pea Size 3.5oz (100g) Bag - Pure Gum Olibanum Biblical Resin Fragrance Church Incense - by Spicy World**Spicy World**$8.11**4.2★40 rev](https://www.amazon.com/dp/B0G59LTWG2) [4**Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra - 100% Natural Aromatic Tree Gum Sap for Aromatherapy Meditation & Spiritual Cleansing**M. ROSENFELD**$6.86**3.6★189 rev](https://www.amazon.com/dp/B0FT95T99G) [5**Frankincense Resin Tears Pea Size 1 LB (16oz) Bag - Pure Gum Olibanum Biblical Resin Fragrance Church Incense - by Spicy World**Spicy World**$15.42**4.4★43 rev](https://www.amazon.com/dp/B0G598Y773)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Frankincense Resin Tears Pea Size 3.5oz (100g) Bag - Pure Gum Olibanum Biblical Resin Fragrance Church Incense - by Spicy World**Spicy World**$8.11**40 rev8mo ago](https://www.amazon.com/dp/B0G59LTWG2) [**Frankincense Resin Tears Pea Size 1 LB (16oz) Bag - Pure Gum Olibanum Biblical Resin Fragrance Church Incense - by Spicy World**Spicy World**$15.42**43 rev8mo ago](https://www.amazon.com/dp/B0G598Y773) [**Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra - 100% Natural Aromatic Tree Gum Sap for Aromatherapy Meditation & Spiritual Cleansing**M. ROSENFELD**$6.86**189 rev10mo ago](https://www.amazon.com/dp/B0FT95T99G) [**Frankincense Resin Gum Olibanum Pea Size Granules (6 oz)**NATNA**$10.85**61 rev1y ago](https://www.amazon.com/dp/B0DV2WML1Y) [**Authentic Premium Frankincense (Natural Chewing Gum) from Soccatra Island - - Rihla Superfood - 3.5oz (100g)**Rihla**$14.94**40 rev6y ago](https://www.amazon.com/dp/B07XX1M3VV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Frankincense Resin Tears Pea Size 3.5oz (100g) Bag - Pure Gum Olibanum Biblical Resin Fragrance Church Incense - by Spicy World**Spicy World**$8.11**4.2★**▲ 98%**](https://www.amazon.com/dp/B0G59LTWG2) [**Frankincense Resin Tears Pea Size 1 LB (16oz) Bag - Pure Gum Olibanum Biblical Resin Fragrance Church Incense - by Spicy World**Spicy World**$15.42**4.4★**▲ 82%**](https://www.amazon.com/dp/B0G598Y773) [**Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra - 100% Natural Aromatic Tree Gum Sap for Aromatherapy Meditation & Spiritual Cleansing**M. ROSENFELD**$6.86**3.6★**▲ 73%**](https://www.amazon.com/dp/B0FT95T99G) [**Govinda Frankincense Natural Tree Sap Gum Pea Size 1 lb**Govinda**$17.98**4.4★**— 4%**](https://www.amazon.com/dp/B00MDWQ6LU) [**Authentic Premium Frankincense (Natural Chewing Gum) from Soccatra Island - - Rihla Superfood - 3.5oz (100g)**Rihla**$14.94**3.9★**— 5%**](https://www.amazon.com/dp/B07XX1M3VV)
**~~View all trending →~~**
## **What buyers say about frankincense gum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**37%
*“I purchased this frankincense to give it a try, and overall, I've been pleased with the fragrance”*
**Quality-Overall**30%
*“The quality is consistent throughout the package”*
**Advertised Vs Actual Product**6%
*“Exactly as described and expected”*
**Ease Of Use**5%
*“Great use”*
**Value For Money**5%
*“Great price for the size”*
**Size-Overall**5%
*“They are perfect size”*
**Functionality-Overall**3%
*“Works”*
**Soft Feel**2%
*“It made the whole experience feel very human and intentional”*
**Material Quality**1%
*“Nice quality resin”*
**Storage Capacity**1%
*“so no need for additional storage”*
### **What buyers complain about **
**Smell**60%
*“unpleasant odor”*
**Quality-Overall**16%
*“A cheap burn out”*
**Size-Overall**5%
*“Smaller then peas”*
**Flammable**3%
*“I kept getting burnt hydrocarbons”*
**Value For Money**3%
*“Not worth it”*
**Material Quality**2%
*“sands in the plastic”*
**Strength**2%
*“not as strong”*
**Advertised Vs Actual Product**1%
*“Not sure if its the size that it is advertised”*
**Color Fading/Discoloration**1%
*“It has a very faded smell”*
### **Top return reasons **
**Smell**42%
**Advertised Vs Actual Product**18%
**Size-Overall**9%
**Quality-Overall**8%
**Functionality-Overall**6%
**Material Quality**3%
**Defective Material/Parts**2%
**Value For Money**2%
**Certifications**2%
**Flammable**1%
## **Common questions**
- **Is frankincense gum profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 7 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +170.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the frankincense gum niche?**
- 6 brands and 8 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in frankincense gum?**
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 1.3%.
- **When does demand for frankincense gum peak?**
- Demand peaks in May–Nov–Dec; the busiest month runs 9.5× the quietest.
- **What does it cost to enter the frankincense gum niche?**
- Listings span $6.86–$17.98; the average listing price is $12.02 (sweet spot $15–$100). The average incumbent carries 1,118 reviews — the moat a new listing must climb.
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