---
title: "Frankincense and Myrrh Candle — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/frankincense-and-myrrh-candle"
last_updated: "2026-08-10T21:29:34.807Z"
locale: en
meta:
description: "Niche score 42/100 · $66K/yr market · 65K searches/yr · $18.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $66K/yr market · 65K searches/yr · $18.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Frankincense and Myrrh Candle — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **frankincense and myrrh candle**
**Skip it**
Soft demand (-26.6% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 12Conversion 62Competition 13Returns 96Price range 83Avg price 84Brand share 14Review moat 50Quality gap 73
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.53–$35.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,532.17**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$66K**
$66K/yr · 65K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-26.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, frankincense and myrrh candle is a $66K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frankincense and myrrh candle market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$56K–$74K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#1,159**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **75%**
- **Out of stock**
- **21.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**4%**
- Just Makes Scents49% - 1OAK31% - CoCo Benjamin8% - Hemlock Park3% - Soy and Sass3% - Ein Gedi2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/frankincense-and-myrrh-candle/trend)
## **Top frankincense and myrrh candle search terms**
- **frankincense and myrrh candle**29K/yr-27.5%4.9% conv. - **frankincense candle**22K/yr-29.6%4.8% conv. - **chrism candle**5K/yr-13.4%1.6% conv. - **myrrh candle**5K/yr-21.7%3.1% conv. - **frankincense candles**4K/yr-29.5%2.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/frankincense-and-myrrh-candle/search-terms)
## **Top frankincense and myrrh candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$13K30%$20K40%$27K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Frankincense & Myrrh Scented Blended Soy Candle (8 oz)**Just Makes Scents**$15.32**4.4★1,204 rev](https://www.amazon.com/dp/B00SF3L6NO) [2**1OAK Frankincense and Myrrh Candle - Soy Wax Scented Candles (Frankincense Myrrh) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)**1OAK**$13.10**3.9★72 rev](https://www.amazon.com/dp/B0G7JRJ5TP) [3**100% Soy Highly Scented Hand Poured Soy Candle Frankincense & Myrrh (Cotton Wick)**CoCo Benjamin**$17.88**4.0★259 rev](https://www.amazon.com/dp/B0C738MW5N) [4**3 Pack - Frankincense & Myrrh Scented Blended Soy Candle (8 oz)**Just Makes Scents**$35.48**4.4★1,204 rev](https://www.amazon.com/dp/B07T8DXH1H) [5**Frankincense & Myrrh Scented Blended Soy Candle Hand Poured in the USA by Just Makes Scents (12 oz)**Just Makes Scents**$21.46**4.5★63 rev](https://www.amazon.com/dp/B0CWZGS69C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Frankincense Candle for Relaxation Organic Soy Aromatherapy Meditation Candle Clean Burning Cotton Wick 40 Hour Burn 8 oz Amber Jar SWAP SCENT**Swap Scent**$23.98**0 rev3mo ago](https://www.amazon.com/dp/B0GZ5KH8KZ) [**1OAK Frankincense and Myrrh Candle - Soy Wax Scented Candles (Frankincense Myrrh) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)**1OAK**$13.10**72 rev5mo ago](https://www.amazon.com/dp/B0G7JRJ5TP) [**Frankincense and Myrrh Candle Christmas Candles Scented - w/Spices Frankincense & Myrrh - Infused with Essential Oils I Frankincense Candle I 9oz 50Hr Made in USA**Soy and Sass**$20.05**9 rev8mo ago](https://www.amazon.com/dp/B0FNDQZ37J) [**Frankincense & Myrrh Scented Blended Soy Candle Hand Poured in the USA by Just Makes Scents (12 oz)**Just Makes Scents**$21.46**63 rev2y ago](https://www.amazon.com/dp/B0CWZGS69C) [**Hemlock Park Frankincense Apothecary Crackling Wood Wick Candle | 8 oz**Hemlock Park**$23.88**99 rev3y ago](https://www.amazon.com/dp/B0C21BFKZX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Frankincense Candle for Relaxation Organic Soy Aromatherapy Meditation Candle Clean Burning Cotton Wick 40 Hour Burn 8 oz Amber Jar SWAP SCENT**Swap Scent**$23.98**0.0★**▲ 386%**](https://www.amazon.com/dp/B0GZ5KH8KZ) [**1OAK Frankincense and Myrrh Candle - Soy Wax Scented Candles (Frankincense Myrrh) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)**1OAK**$13.10**3.9★**▲ 145%**](https://www.amazon.com/dp/B0G7JRJ5TP) [**Frankincense & Myrrh Scented Blended Soy Candle (8 oz)**Just Makes Scents**$15.32**4.4★**— 1%**](https://www.amazon.com/dp/B00SF3L6NO) [**Frankincense & Myrrh Scented Blended Soy Candle Hand Poured in the USA by Just Makes Scents (12 oz)**Just Makes Scents**$21.46**4.5★**— 5%**](https://www.amazon.com/dp/B0CWZGS69C) [**2 Pack - Frankincense & Myrrh Scented Blended Soy Wax Melts by Just Makes Scents**Just Makes Scents**$14.41**4.4★**▼ 12%**](https://www.amazon.com/dp/B01D5M7DNG)
**~~View all trending →~~**
## **What buyers say about frankincense and myrrh candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**57%
*“Great scent”*
**Quality-Overall**7%
*“Good quality”*
**Value For Money**5%
*“Great 👍 The price is very reasonable”*
**Brightness/Shine/Glow**3%
*“light -- not too strong or obnoxious”*
**Gifting Purpose**3%
*“would also make a great gift”*
**Advertised Vs Actual Product**3%
*“As described”*
**Size-Overall**2%
*“it still fits right in”*
**Storage Capacity**2%
*“Big box for small candle”*
**Warmth**1%
*“Perfect to burn or place under a warming lamp”*
**Design-Overall**1%
*“The design is simple and classy”*
### **What buyers complain about **
**Smell**49%
*“Bad smell”*
**Size-Overall**10%
*“At first I was skeptical of the size”*
**Value For Money**7%
*“Not worth the price”*
**Quality-Overall**4%
*“Quality of candle structure is poor”*
**Defective Material/Parts**2%
*“One the candles were broken”*
**Product Condition**2%
*“Arrived slightly used- see photo”*
**Strength**1%
*“Weak and incorrect scent”*
**Functionality-Overall**1%
*“Neither one worked”*
**Ease Of Cleaning**1%
*“Burned Dirty after half used”*
**Durability**1%
*“Doesnt last long”*
### **Top return reasons **
**Smell**73%
**Advertised Vs Actual Product**9%
**Size-Overall**7%
**Leak-Proof**3%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Value For Money**1%
**Flammable**1%
**Strength**1%
**Functionality-Overall**1%
## **Common questions**
- **Is frankincense and myrrh candle profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the frankincense and myrrh candle niche?**
- 8 brands and 18 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in frankincense and myrrh candle?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.7%.
- **When does demand for frankincense and myrrh candle peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the frankincense and myrrh candle niche?**
- Listings span $11.53–$35.48; the average listing price is $18.60 (sweet spot $15–$100). The average incumbent carries 1,532 reviews — the moat a new listing must climb.
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