---
title: "Frame with Matte for 8x10 Print — $100K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/frame-with-matte-for-8x10-print"
last_updated: "2026-08-11T05:26:37.592Z"
locale: en
meta:
description: "Niche score 43/100 · $100K/yr market · 112K searches/yr · $15.25 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 43/100 · $100K/yr market · 112K searches/yr · $15.25 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Frame with Matte for 8x10 Print — $100K/yr Amazon US Niche (2026) - Flapen"
---
# **frame with matte for 8x10 print**
**Skip it**
A deep review moat (11,113 avg reviews) — this niche doesn't clear our bar today.
Market size 25Growth 37Conversion 65Competition 46Returns 52Price range 61Avg price 76Brand share 45Review moat 21Quality gap 27
**Avg price**
**Great****$15.25**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.81–$29.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+10.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$100K**
$100K/yr · 112K searches
**Review moat**
**Bad****11,112.85**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, frame with matte for 8x10 print is a $100K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 43/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frame with matte for 8x10 print market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$122K–$153K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**17%**
- upsimples34% - Golden State Art15% - Vittanly14% - Americanflat9% - wallwisy7% - TONES FRAME DESIGN5% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.
4K3KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/frame-with-matte-for-8x10-print/trend)
## **Top frame with matte for 8x10 print search terms**
- **frame with mat for 8x10 print**21K/yr+12.3%4.1% conv. - **frame matted to 8x10**19K/yr+13.2%4.2% conv. - **frame for 8x10 print with mat**17K/yr+2.4%5.5% conv. - **picture frame matted to 8x10**10K/yr+5.3%4.3% conv. - **8 x 10 matted picture frame**9K/yr+14.2%4.9% conv. - **8x11 picture frame with mat**6K/yr+11.3%4.9% conv. - **8x10 picture frame matted**6K/yr+30.4%7.6% conv. - **8x10 frame with matte**6K/yr+3.2%3.7% conv. - **matted frames for 8x10 prints**4K/yr+16.4%3.1% conv. - **8x10 frame mat**4K/yr+36.4%3.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/frame-with-matte-for-8x10-print/search-terms)
## **Top frame with matte for 8x10 print products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$30K40%$40K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 11x14 Picture Frame Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Hanging Photo Frame Black 1 Pack**upsimples**$7.38**4.5★41,299 rev](https://www.amazon.com/dp/B0BQR2BQYZ) [2**Vittanly 11x14 Picture Frame Matted for 8x10 Photos Black**Vittanly**$8.17**4.6★3,625 rev](https://www.amazon.com/dp/B0CDGJF8JC) [3**Americanflat 11x14 Picture Frame with Shatter-Resistant Glass - Use as 8x10 Frame with Mat or Display 11x14 Photo Without Mat - Signature Collection - Picture Frames for Wall Display - Black**Americanflat**$11.28**4.7★24,084 rev](https://www.amazon.com/dp/B00YSHENGS) [4**11x14 Picture Frame Solid Oak 11x14 Photo Frame with Mat to 8x10 14x11 Natural Oak Wood Frames for Wall Set of 1**wallwisy**$14.66**4.6★991 rev](https://www.amazon.com/dp/B0DPV9TDZN) [5**upsimples 11x14 Picture Frame Set of 5 Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Gallery Photo Frames Black**upsimples**$22.26**4.6★72,210 rev](https://www.amazon.com/dp/B07VQZSLDW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Americanflat 11x14 Picture Frame - Matted to 8x10 - Engineered Wood - Black**Americanflat**$14.57**198 rev1y ago](https://www.amazon.com/dp/B0DXMMHNJC) [**THKRLOF 11x14 Picture Frame with Mat for 8x10 Wavy Edge Wooden Real Glass Photo Frame for Wall Hanging Green 1 Pack**THKRLOF**$26.06**536 rev1y ago](https://www.amazon.com/dp/B0F1C1WSYD) [**11x14 Picture Frame Solid Oak 11x14 Photo Frame with Mat to 8x10 14x11 Natural Oak Wood Frames for Wall Set of 1**wallwisy**$14.66**991 rev1y ago](https://www.amazon.com/dp/B0DPV9TDZN) [**QOTIB 11x14 Picture Frame with 8x10 Mat Deep Brown Display 8x10 with Mat or 11x14 Without Mat Wood 11 by 14 Photo Frame 11 x 14 Frame for Wall Hanging Display Deep Brown**QOTIB**$6.87**1,645 rev1y ago](https://www.amazon.com/dp/B0DLWL8RHT) [**Egofine 8x10 White Picture Mats Pack of 6 Frame Mattes for 5x7 Pictures Acid Free 1.2mm Thickness with Core Bevel Cut**Egofine**$7.04**1,882 rev1y ago](https://www.amazon.com/dp/B0DG8SSSDD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THKRLOF 11x14 Picture Frame with Mat for 8x10 Wavy Edge Wooden Real Glass Photo Frame for Wall Hanging Green 1 Pack**THKRLOF**$26.06**4.7★**▲ 184%**](https://www.amazon.com/dp/B0F1C1WSYD) [**Egofine 8x10 White Picture Mats Pack of 6 Frame Mattes for 5x7 Pictures Acid Free 1.2mm Thickness with Core Bevel Cut**Egofine**$7.04**4.6★**▲ 144%**](https://www.amazon.com/dp/B0DG8SSSDD) [**FLYJOE 11x14 Picture Frame | Solid Oak Wood 11 x 14 Picture Frame With Mat For 8x10 | 11x14 Poster Frame | Plexiglas And Hanging Hardware Included | 11 By 14 Photo Frame Wood (Walnut 1 Pack)**FLYJOE**$24.23**4.4★**▲ 132%**](https://www.amazon.com/dp/B0D5M3WZSK) [**QOTIB 11x14 Picture Frame with 8x10 Mat Deep Brown Display 8x10 with Mat or 11x14 Without Mat Wood 11 by 14 Photo Frame 11 x 14 Frame for Wall Hanging Display Deep Brown**QOTIB**$6.87**4.3★**▲ 109%**](https://www.amazon.com/dp/B0DLWL8RHT) [**Americanflat 11x14 Picture Frame - Matted to 8x10 - Engineered Wood - Black**Americanflat**$14.57**4.7★**▲ 63%**](https://www.amazon.com/dp/B0DXMMHNJC)
**~~View all trending →~~**
## **What buyers say about frame with matte for 8x10 print**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**37%
*“Good frame”*
**Quality-Overall**15%
*“the product performs well”*
**Value For Money**14%
*“Great deal”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Size-Overall**3%
*“Size is accurate”*
**Weight Light**3%
*“Lightweight- Easy to Hang”*
**Strength**2%
*“Sturdy construction”*
**Ease Of Use**2%
*“Easy to use”*
**Color**2%
*“a beautiful color”*
**Assembly/Installation**2%
*“easy to assemble”*
### **What buyers complain about **
**Frame Quality**21%
*“Pretty flimsy frame”*
**Quality-Overall**21%
*“Low quality”*
**Material Quality**9%
*“Cheap plastic”*
**Advertised Vs Actual Product**5%
*“Product info wrong”*
**Value For Money**5%
*“Cheap”*
**Strength**4%
*“Flimsy and cheap”*
**Color**3%
*“Frame is not the color in the photo”*
**Durability**3%
*“Fell apart”*
**Thickness**2%
*“Not nearly thick enough”*
**Size-Overall**2%
*“Sizing is off”*
### **Top return reasons **
**Frame Quality**51%
**Size-Overall**22%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Material Quality**4%
**Color**4%
**Value For Money**2%
**Defective Material/Parts**2%
**Scratch Resistance**1%
**Functionality-Overall**1%
## **Common questions**
- **Is frame with matte for 8x10 print profitable to sell on Amazon United States?**
- The niche generates $100K/yr across 20 tracked products. 90-day search growth is +10.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the frame with matte for 8x10 print niche?**
- 12 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in frame with matte for 8x10 print?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.9%.
- **When does demand for frame with matte for 8x10 print peak?**
- Demand peaks in Aug–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the frame with matte for 8x10 print niche?**
- Listings span $5.81–$29.12; the average listing price is $15.25 (sweet spot $15–$100). The average incumbent carries 11,113 reviews — the moat a new listing must climb.
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