---
title: "Frame Matted to 11x14 — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/frame-matted-to-11x14"
last_updated: "2026-08-11T04:22:58.204Z"
locale: en
meta:
description: "Niche score 46/100 · $58K/yr market · 55K searches/yr · $26.76 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 46/100 · $58K/yr market · 55K searches/yr · $26.76 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Frame Matted to 11x14 — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **frame matted to 11x14**
**Skip it**
A small market ($58K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 45Conversion 50Competition 49Returns 49Price range 83Avg price 95Brand share 67Review moat 22Quality gap 32
**Avg price**
**Incredible****$26.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.38–$56.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+15.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,841.32**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$58K**
$58K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, frame matted to 11x14 is a $58K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 46/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frame matted to 11x14 market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$80K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#252**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 88%
**Open market**
**27%**
- upsimples23% - JCJMY15% - Golden State Art9% - TONES FRAME DESIGN9% - Americanflat9% - Egofine8%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +15.8% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/frame-matted-to-11x14/trend)
## **Top frame matted to 11x14 search terms**
- **frame matted to 11x14**24K/yr+13.4%3.0% conv. - **picture frame matted to 11x14**12K/yr+18.5%3.1% conv. - **frame with 11x14 mat opening**6K/yr+12.9%2.6% conv. - **matted to 11x14**5K/yr+20.8%3.1% conv. - **14x18 frame matted to 11x14**4K/yr+33.7%0.8% conv. - **11x14 with mat**3K/yr+5.6%4.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/frame-matted-to-11x14/search-terms)
## **Top frame matted to 11x14 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 16x20 Picture Frame Display Pictures 11x14 with Mat or 16 x 20 Without Wall Hanging Poster Frame Black 1 Pack**upsimples**$21.91**4.5★41,299 rev](https://www.amazon.com/dp/B0BQQY92LH) [2**JCJMY 12x16 Picture Frame Black with 11x14 Mat Display Photo 11x14 with Mat or 12 x 16 Without Mat Wall Hanging Large Frame with Plexiglass Black**JCJMY**$8.86**4.5★11,068 rev](https://www.amazon.com/dp/B0DGDMWV8J) [3**TONES FRAME DESIGN 16 x 20 Picture Frame Matted to 11x14 Natural Solid Wood Veneer Finish with Shatterproof Plexiglass 16x20 Frame Wooden 20x16 Picture Frames for Wall Gallery Home Decor**TONES FRAME DESIGN**$25.05**4.4★1,012 rev](https://www.amazon.com/dp/B0C8RWLSFK) [4**Americanflat 16x20 Poster Frame - Matted to 11x14 - Black**Americanflat**$22.52**4.5★4,889 rev](https://www.amazon.com/dp/B0BW4NM8BY) [5**Egofine 12x16 Picture Frame Black Covered by Plexiglass Made of Solid Wood Display Pictures 9x12 and 11x14 with Mat or 12x16 Without Mat for Wall Mounting Photo Frame**Egofine**$18.38**4.5★4,917 rev](https://www.amazon.com/dp/B08CXTM3B1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Homeforia 14x17 Picture Frame Brown Wood Mortise & Tenon Walnut 14x17 Poster Frames with Mat 11x14 for Wall 14 by 17 Dark Wooden Frames Matted to 11 x 14 inch Art Tempered Glass Wall Kit Set of 1**Homeforia**$53.09**453 rev10mo ago](https://www.amazon.com/dp/B0FQPTLCNF) [**LIVINGTASTE 16x20 Frame Matted to 11x14 Natural Solid Wood Veneer 16 x 20 Picture Frame with Shatterproof Plexiglass 16x20 Frames Wooden 20x16 Picture Frames for Wall Gallery Home Decor 1 Pack**LIVINGTASTE**$25.19**65 rev1y ago](https://www.amazon.com/dp/B0FJHW96PY) [**11x14 Picture Frame Solid Oak 11x14 Photo Frame with Mat to 8x10 14x11 Natural Oak Wood Frames for Wall Set of 1**wallwisy**$14.66**991 rev1y ago](https://www.amazon.com/dp/B0DPV9TDZN) [**JCJMY 12x16 Picture Frame Black with 11x14 Mat Display Photo 11x14 with Mat or 12 x 16 Without Mat Wall Hanging Large Frame with Plexiglass Black**JCJMY**$8.86**11,068 rev1y ago](https://www.amazon.com/dp/B0DGDMWV8J) [**Golden State Art 12x16 Picture Frame with Mat for 11x14 Picture - Shatter Resistant Plexiglass - Engineered Wood Gallery Wall Frame for 30x40 cm Print (Dark Brown 1 Pack)**Golden State Art**$16.24**4,163 rev1y ago](https://www.amazon.com/dp/B0DF4GTNHC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Homeforia 14x17 Picture Frame Brown Wood Mortise & Tenon Walnut 14x17 Poster Frames with Mat 11x14 for Wall 14 by 17 Dark Wooden Frames Matted to 11 x 14 inch Art Tempered Glass Wall Kit Set of 1**Homeforia**$53.09**4.9★**▲ 252%**](https://www.amazon.com/dp/B0FQPTLCNF) [**LIVINGTASTE 16x20 Frame Matted to 11x14 Natural Solid Wood Veneer 16 x 20 Picture Frame with Shatterproof Plexiglass 16x20 Frames Wooden 20x16 Picture Frames for Wall Gallery Home Decor 1 Pack**LIVINGTASTE**$25.19**4.4★**▲ 234%**](https://www.amazon.com/dp/B0FJHW96PY) [**11x14 Picture Frame USA-Sourced Natural Walnut Wood Photo Collage Frame with HD Tempered Glass Modern Simple 11 x 14 Wooden Frame Matted to 8x10 Vertical & Horizontal Wall Hanging Display**Venusmiles**$26.43**4.5★**▲ 86%**](https://www.amazon.com/dp/B0DCVFBNPW) [**Golden State Art 12x16 Picture Frame with Mat for 11x14 Picture - Shatter Resistant Plexiglass - Engineered Wood Gallery Wall Frame for 30x40 cm Print (Dark Brown 1 Pack)**Golden State Art**$16.24**4.6★**▲ 70%**](https://www.amazon.com/dp/B0DF4GTNHC) [**Golden State Art 11x14 Ornate Picture Frame Holds 8x10 Photo Green Gold**Golden State Art**$19.31**4.7★**▲ 61%**](https://www.amazon.com/dp/B0CS84JGCY)
**~~View all trending →~~**
## **What buyers say about frame matted to 11x14**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**41%
*“Beautiful frame”*
**Value For Money**12%
*“Great deal”*
**Quality-Overall**11%
*“the product performs well”*
**Advertised Vs Actual Product**5%
*“Exactly what I wanted”*
**Size-Overall**3%
*“Fit my pictures perfectly”*
**Weight Light**3%
*“This is a lightweight, simple frame; plastic”*
**Assembly/Installation**2%
*“easy to assemble”*
**Ease Of Use**2%
*“Easy to use”*
**Strength**2%
*“Not flimsy at all”*
**Wood Quality**1%
*“Actual real wood”*
### **What buyers complain about **
**Frame Quality**23%
*“The frame I received was broken”*
**Quality-Overall**20%
*“Terrible quality control”*
**Material Quality**7%
*“plastic”*
**Value For Money**6%
*“i would say it is not worth the price”*
**Strength**5%
*“The plastic is very fragile”*
**Durability**4%
*“isnt very durable”*
**Advertised Vs Actual Product**4%
*“Very deceptive marketing”*
**Color**3%
*“color is a lot darker in person”*
**Thickness**3%
*“Thin and plastic”*
**Size-Overall**2%
*“I was confused at what size would fit even though I needed an 8x10 to fit in the matted 11x14”*
### **Top return reasons **
**Frame Quality**50%
**Size-Overall**23%
**Material Quality**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Color**3%
**Value For Money**2%
**Defective Material/Parts**2%
**Scratch Resistance**1%
**Strength**1%
## **Common questions**
- **Is frame matted to 11x14 profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the frame matted to 11x14 niche?**
- 20 brands and 26 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in frame matted to 11x14?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 3.1%.
- **When does demand for frame matted to 11x14 peak?**
- Demand peaks in Feb–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the frame matted to 11x14 niche?**
- Listings span $7.38–$56.59; the average listing price is $26.76 (sweet spot $15–$100). The average incumbent carries 8,841 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)