---
title: "Football Napkins — $92K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/football-napkins"
last_updated: "2026-08-10T22:24:09.671Z"
locale: en
meta:
description: "Niche score 45/100 · $92K/yr market · 154K searches/yr · $9.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $92K/yr market · 154K searches/yr · $9.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Football Napkins — $92K/yr Amazon US Niche (2026) - Flapen"
---
# **football napkins**
**Skip it**
Soft demand (-90.5% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 0Conversion 69Competition 69Returns 52Price range 30Avg price 30Brand share 89Review moat 95Quality gap 23
**Review moat**
**Incredible****99.71**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$9.59**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.85–$19.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$92K**
$92K/yr · 154K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-90.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, football napkins is a $92K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Feb–Sep. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **football napkins market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$192K–$240K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#767**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**46%**
Top 20: 89%
**Top-5 click share**
**44%**
Top 20: 84%
**Open market**
**51%**
- GiftPioneer17% - Merriva8% - rugwioyu7% - Jremreo7% - QUERICKY7% - PIXHOTUL4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -90.5% search growth over the last 90 days.
30K20KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Sep · busiest ÷ quietest = 29.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/football-napkins/trend)
## **Top football napkins search terms**
- **football napkins**85K/yr-86.4%7.8% conv. - **football cocktail napkins**10K/yr-84.5%2.3% conv. - **eagles napkins**3K/yr+25.7%2.9% conv. - **football party napkins**5K/yr-83.5%6.9% conv. - **football napkins for parties**13K/yr-94.9%1.4% conv. - **super bowl napkins**8K/yr-96.6%0.4% conv. - **football themed napkins**2K/yr-76.3%3.6% conv. - **superbowl napkins**6K/yr-95.9%0.0% conv. - **seahawks napkins**8K/yr-97.5%0.0% conv. - **patriots napkins**6K/yr-97.2%2.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/football-napkins/search-terms)
## **Top football napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$9K15%$14K20%$18K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**100pcs Football Paper Napkins 2-Ply Football Party Guest Napkins Disposable Sports Theme Hand Towels for Birthday and Game Day Favors**GiftPioneer**$10.08**4.7★113 rev](https://www.amazon.com/dp/B0G13BXTWV) [2**50 Count Football Party Paper Napkins 25 Football Design and 25 Field Design Disposable Beverage Cocktail Napkins for Game Day Sports Birthday Tailgate and Team Celebration Decorations**Merriva**$6.94**4.4★43 rev](https://www.amazon.com/dp/B0FRWVDSHY) [3**Football Birthday Party Decorations 50 Pack Disposable Paper Football Napkins Football Theme Party Favors Supplies Superbowl Decorations Tailgate Table Decor Football Pattern Field Cocktail Napkins**rugwioyu**$6.26**4.7★35 rev](https://www.amazon.com/dp/B0DKBSH2RQ) [4**Pack of 50 Football Paper Napkins 25 Brown Football and 25 Green Field Design Disposable Cocktail Napkins for Sports Football Game Events Supplies Birthday Party Decorations 13x13 Inches Unfolded**Jremreo**$8.05**4.6★76 rev](https://www.amazon.com/dp/B0DWSSBB4F) [5**100pcs Football Napkins Disposable Football Paper Luncheon Napkins Set for Football Party Decorations Football Game Day Event Birthday Party Supplies 4 Designs Football Napkins**QUERICKY**$8.40**4.5★88 rev](https://www.amazon.com/dp/B0CL77RYT7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Football Napkins Superbowl Party Decorations 50 PCS Football Paper Napkins Disposable Green Touch Down Decorative Guest Hand Towels for Bathroom for Football Tailgate Sports Party Decorations**Diueoly**$7.91**106 rev6mo ago](https://www.amazon.com/dp/B0G25GGR84) [**Winoo Design 48PCS Football Plates and Npakins Party Supplies - Serves 24 - Football Decorations Decor Football Game Day Birthday Party Favor**Winoo Design**$10.42**28 rev7mo ago](https://www.amazon.com/dp/B0G6K5WC95) [**FodeMoraka Football Birthday Party Decorations - 50 Pcs 2-Ply Green Eagle Disposable Paper Cocktail Beverage Dinner Napkins Decor Set Sports Table Napkin Supplies for Boys Men Fans Gameday Tailgate**FodeMoraka**$5.85**21 rev7mo ago](https://www.amazon.com/dp/B0G5YT26WP) [**100pcs Football Paper Napkins 2-Ply Football Party Guest Napkins Disposable Sports Theme Hand Towels for Birthday and Game Day Favors**GiftPioneer**$10.08**113 rev8mo ago](https://www.amazon.com/dp/B0G13BXTWV) [**100-Pack Football Party Napkins 2 Designs 6.5x6.5 Inch Disposable Paper Napkins for Super Bowl Football Birthday Tailgate Party Decorations & Supplies**Actilize**$11.66**82 rev8mo ago](https://www.amazon.com/dp/B0FT8H61QW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Winoo Design 48PCS Football Plates and Npakins Party Supplies - Serves 24 - Football Decorations Decor Football Game Day Birthday Party Favor**Winoo Design**$10.42**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0G6K5WC95) [**100 Sheets Football Napkins Football Birthday Party Supplies Football Party Disposable Napkins Sports Theme Paper Napkins Sports Party Dinner Decorations Football Touch Down Decor 13 Inch**FVEOCR**$6.21**5.0★**▲ 842%**](https://www.amazon.com/dp/B0DJXL9TYV) [**FodeMoraka Football Birthday Party Decorations - 50 Pcs 2-Ply Green Eagle Disposable Paper Cocktail Beverage Dinner Napkins Decor Set Sports Table Napkin Supplies for Boys Men Fans Gameday Tailgate**FodeMoraka**$5.85**4.5★**▲ 617%**](https://www.amazon.com/dp/B0G5YT26WP) [**100pcs Football Paper Napkins 2-Ply Football Party Guest Napkins Disposable Sports Theme Hand Towels for Birthday and Game Day Favors**GiftPioneer**$10.08**4.7★**▲ 503%**](https://www.amazon.com/dp/B0G13BXTWV) [**Football Party Napkins 40PCS Football Napkins Disposable Football Party Supplies Birthday Decorations Football Party Dinner Paper Napkins for Theme Party Birthday 6.5 Inch**Jajajuegos**$7.02**4.7★**▲ 322%**](https://www.amazon.com/dp/B0CX7X4ZWZ)
**~~View all trending →~~**
## **What buyers say about football napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Adorable and high quality with fast shipping”*
**Design-Overall**13%
*“Awesome Design”*
**Color**11%
*“The colors are bright”*
**Thickness**9%
*“Theyre great dinner sized napkins that are decently thick and made well”*
**Advertised Vs Actual Product**8%
*“gets the job done”*
**Value For Money**7%
*“affordable”*
**Size-Overall**6%
*“These are a good size”*
**Strength**3%
*“pretty sturdy”*
**Material Quality**3%
*“Great material”*
**Durability**3%
*“Very durable”*
### **What buyers complain about **
**Size-Overall**15%
*“The plates were larger than I expected”*
**Material Quality**13%
*“not like the napkins that feel kind of cloth-like”*
**Thickness**13%
*“were very thin and stuff, leading them to not be absorbent at all”*
**Smell**10%
*“STRONG CHEMICAL SMELL”*
**Quality-Overall**6%
*“Cheap Quality and come apart”*
**Value For Money**6%
*“Not worth money”*
**Hard Feel**4%
*“not so soft”*
### **Top return reasons **
**Size-Overall**47%
**Value For Money**22%
**Quality-Overall**8%
**Advertised Vs Actual Product**5%
**Thin**4%
**Smell**4%
**Color**3%
**Material Quality**2%
**Design-Overall**2%
**Functionality-Overall**1%
## **Common questions**
- **Is football napkins profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 34 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -90.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the football napkins niche?**
- 29 brands and 32 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in football napkins?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 2.9%.
- **When does demand for football napkins peak?**
- Demand peaks in Jan–Feb–Sep; the busiest month runs 29.9× the quietest.
- **What does it cost to enter the football napkins niche?**
- Listings span $5.85–$19.00; the average listing price is $9.59 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.
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