---
title: "Foot Locker — $245K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/foot-locker"
last_updated: "2026-08-10T20:41:06.553Z"
locale: en
meta:
description: "Niche score 40/100 · $245K/yr market · 316K searches/yr · $75.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $245K/yr market · 316K searches/yr · $75.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foot Locker — $245K/yr Amazon US Niche (2026) - Flapen"
---
# **foot locker**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 46Growth 59Conversion 13Competition 25Returns 70Price range 66Avg price 84Brand share 0Review moat 22Quality gap 33
**Avg price**
**Great****$75.93**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$29.12–$136.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+33.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$245K**
$245K/yr · 316K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****10,416.07**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, foot locker is a $245K/yr Amazon United States market (316K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Sep. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foot locker market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$304K–$380K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **53%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**88**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Plano72% - Rubbermaid18% - MTM6% - J TERENCE THOMPSON2% - DocSafe2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +33.7% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug, Sep · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/foot-locker/trend)
## **Top foot locker search terms**
- **foot locker**113K/yr+28.7%0.3% conv. - **plano storage trunk**54K/yr+36.0%1.4% conv. - **plano sportsman trunk**26K/yr+36.9%0.9% conv. - **action packer**22K/yr+21.6%1.3% conv. - **rubbermaid action packer**16K/yr+31.1%1.0% conv. - **plano storage locker**8K/yr+181.2%0.9% conv. - **action packer storage box**14K/yr+39.5%1.7% conv. - **plano trunk**8K/yr+104.3%0.8% conv. - **rubbermaid action packers**11K/yr-7.5%1.2% conv. - **sportsman trunk**10K/yr+9.2%0.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/foot-locker/search-terms)
## **Top foot locker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$49K30%$73K40%$98K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Plano Storage Trunk - 108 Quart w/ Wheels (1819) - Hunter Green**Plano**$40.69**4.6★21,215 rev](https://www.amazon.com/dp/B00TY4AMZQ) [2**Plano Storage Trunks**Plano**$37.14**4.6★21,215 rev](https://www.amazon.com/dp/B0CJ2MK732) [3**Plano Storage Trunks**Plano**$90.42**4.6★21,215 rev](https://www.amazon.com/dp/B0CJ2JXMSD) [4**MTM ACDC30 Divided Ammo Crate Utility Box Outdoor Gear & Tool Storage Water- Resistant Stackable Snap Latch 21x11.2x7.5 USA Made Dark Earth**MTM**$29.12**4.7★1,627 rev](https://www.amazon.com/dp/B0BBJZVKNW) [5**Rubbermaid ActionPacker 24 Gal Lockable Storage Box Pack of 2 Outdoor Industrial Rugged Grey and Black**Rubbermaid**$126.74**4.6★6,003 rev](https://www.amazon.com/dp/B07QXGRHDY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Plano Sportsmans Trunk Medium 3 Pack Black Lockable Storage Box Medium Storage Bins for Indoor and Outdoor Spaces Easy to Carry Secure and Transport Airline Friendly**Plano**$80.04**21,215 rev2y ago](https://www.amazon.com/dp/B001NZV2I0) [**Plano Storage Trunks**Plano**$37.14**21,215 rev2y ago](https://www.amazon.com/dp/B0CJ2MK732) [**Plano Storage Trunks**Plano**$90.42**21,215 rev2y ago](https://www.amazon.com/dp/B0CJ2JXMSD) [**Plano Storage Trunks**Plano**$90.30**21,215 rev2y ago](https://www.amazon.com/dp/B0CJ2LR7RR) [**DocSafe Storage Ottoman Bench with Lock Fireproof 30 Inches Folding Bench Foot Rest Stool Storage Chest Safe for Living Room Bedroom Home Office Waterproof Leather Ottoman with Handles Black**DocSafe**$56.03**2,576 rev3y ago](https://www.amazon.com/dp/B0C2Q6HS72)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Plano Storage Trunks**Plano**$90.42**4.6★**▲ 140%**](https://www.amazon.com/dp/B0CJ2JXMSD) [**Plano Sportsmans Trunk Medium 3 Pack Black Lockable Storage Box Medium Storage Bins for Indoor and Outdoor Spaces Easy to Carry Secure and Transport Airline Friendly**Plano**$80.04**4.6★**▲ 132%**](https://www.amazon.com/dp/B001NZV2I0) [**DocSafe Storage Ottoman Bench with Lock Fireproof 30 Inches Folding Bench Foot Rest Stool Storage Chest Safe for Living Room Bedroom Home Office Waterproof Leather Ottoman with Handles Black**DocSafe**$56.03**4.4★**▲ 123%**](https://www.amazon.com/dp/B0C2Q6HS72) [**Plano Storage Trunks**Plano**$37.14**4.6★**▲ 115%**](https://www.amazon.com/dp/B0CJ2MK732) [**Plano Storage Trunk - 108 Quart w/ Wheels (1819) - Hunter Green**Plano**$40.69**4.6★**▲ 36%**](https://www.amazon.com/dp/B00TY4AMZQ)
**~~View all trending →~~**
## **What buyers say about foot locker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Storage Capacity**18%
*“Great storage container”*
**Quality-Overall**11%
*“Good Rubbermaid quality”*
**Value For Money**10%
*“Good value”*
**Size-Overall**10%
*“Fits perfectly”*
**Strength**9%
*“its sturdy”*
**Durability**7%
*“It's pretty durable”*
**Efficiency**4%
*“Works well”*
**Weight Light**3%
*“once full it's not too heavy to move”*
**Advertised Vs Actual Product**3%
*“Exactly what I needed”*
**Material Quality**2%
*“its nice material”*
### **What buyers complain about **
**Strength**20%
*“Not very robust”*
**Quality-Overall**11%
*“Poor Quality”*
**Size-Overall**11%
*“But a lot smaller than I thought it would be”*
**Durability**6%
*“One wheel broke after the first use”*
**Thickness**5%
*“not that thick either”*
**Value For Money**4%
*“for the price I was silly to have that expectation”*
**Material Quality**3%
*“The latches are cheap plastic”*
**Advertised Vs Actual Product**3%
*“Received a Plano 108 Qt. trunk with a different design than depicted”*
**Bin Capacity**2%
*“Bin Shortage”*
**Water Resistance**2%
*“it's no longer waterproof”*
### **Top return reasons **
**Size-Overall**54%
**Advertised Vs Actual Product**9%
**Strength**4%
**Quality-Overall**4%
**Material Quality**4%
**Storage Capacity**4%
**Value For Money**4%
**Defective Material/Parts**4%
**Thin**2%
**Functionality-Overall**1%
## **Common questions**
- **Is foot locker profitable to sell on Amazon United States?**
- The niche generates $245K/yr across 15 tracked products. 90-day search growth is +33.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the foot locker niche?**
- 5 brands and 88 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in foot locker?**
- Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 2.2%.
- **When does demand for foot locker peak?**
- Demand peaks in Jan–Aug–Sep; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the foot locker niche?**
- Listings span $29.12–$136.81; the average listing price is $75.93 (sweet spot $15–$100). The average incumbent carries 10,416 reviews — the moat a new listing must climb.
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