---
title: "Trend — food blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/food-blanket/trend"
last_updated: "2026-08-10T22:33:32.956Z"
locale: en
meta:
  description: "Niche score 34/100 · $120K/yr market · 688K searches/yr · $18.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · $120K/yr market · 688K searches/yr · $18.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — food blanket - Flapen"
---

# **food blanket**

**Skip it**

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 28Growth 19Conversion 12Competition 39Returns 26Price range 76Avg price 85Brand share 58Review moat 24Quality gap 27

**Avg price**

**Great****$18.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.65–$31.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$120K**

$120K/yr · 688K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.9%**

return rate — above 5% kills the launch gate

**Review moat**

**Bad****5,170.95**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-11.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

## Trend