---
title: "Folding Table — $18.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/folding-table"
last_updated: "2026-08-06T01:19:40.782Z"
locale: en
meta:
description: "Niche score 64/100 · $18.2M/yr market · 19.2M searches/yr · $105.37 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $18.2M/yr market · 19.2M searches/yr · $105.37 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Folding Table — $18.2M/yr Amazon US Niche (2026) - Flapen"
---
# **folding table**
**Launch it**
A $18.2M/yr market growing +4.8% this quarter with returns at 2.3% — clears our launch bar.
Market size 100Growth 31Conversion 11Competition 97Returns 69Price range 19Avg price 73Brand share 96Review moat 49Quality gap 55
**Market size**
**Incredible****$18.2M**
$18.2M/yr · 19.2M searches
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Brand share**
**Incredible****30%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$105.37**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,570.27**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$19.41–$439.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, folding table is a $18.2M/yr Amazon United States market (19.2M searches/yr). The top 5 brands hold 30% of demand. Demand peaks in May. Verdict: Launch it — 64/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **folding table market data**
- **Units sold / yr**
- **200K–250K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$21.1M–$26.3M**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#662**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **97%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**88 **▲rising
**Sellers**
**97**
**Top-5 brand share**
**30%**
Top 20: 68%
**Top-5 click share**
**14%**
Top 20: 38%
**Open market**
**66%**
- Our Modern Space11% - Amazon Basics5% - LITTLE TREE5% - MAKE CHANGES5% - BestOffice5% - FDW4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.
600K400KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/folding-table/trend)
## **Top folding table search terms**
- **dining table**5.5M/yr-1.1%0.1% conv. - **folding table**4.6M/yr+19.6%1.7% conv. - **kitchen table**3.5M/yr-14.6%0.1% conv. - **foldable table**1.3M/yr+5.1%1.1% conv. - **small folding table**831K/yr+9.5%1.2% conv. - **mesas de comedor**652K/yr-1.3%0.1% conv. - **folding tables**427K/yr+37.3%1.5% conv. - **portable table**418K/yr+14.3%0.8% conv. - **mesas para fiestas**202K/yr+18.0%0.5% conv. - **plastic table**201K/yr+24.4%1.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/folding-table/search-terms)
## **Top folding table products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$182K2%$364K3%$546K4%$728K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PayLessHere | 6FT Folding Table | Portable Plastic Table with Carry Handle | Waterproof & Foldable Table Design | Steel Frame with Lock | White | for Events Camping Indoor & Outdoor Use**PayLessHere**$29.63**4.4★1,283 rev](https://www.amazon.com/dp/B0CW1QNTB7) [2**6 Feet Foldable Table with Built in Handle & Steel Legs | 6FT Heavy Duty Folding Portable | Perfect for Party Dining Wedding Events Picnic Indoor Outdoor Camping Utility Folding - 6 Foot**Our Modern Space**$52.63**4.5★4,268 rev](https://www.amazon.com/dp/B0D8K66FZJ) [3**BestOffice Outdoor 6 FT Folding Camping Table Plastic Table Portable Square Height Dining Table Perfect for Picnics Parties Party and Camping White**BestOffice**$48.25**4.2★2,005 rev](https://www.amazon.com/dp/B08PDZBQ3N) [4**4 Feet Foldable Table Adjustable Height with Built in Handle Steel Legs | 4FT Heavy Duty Portable | Perfect for Party Dining Wedding Events Picnic Indoor Outdoor Camping Utility Folding - 4 Foot**Our Modern Space**$46.38**4.5★4,268 rev](https://www.amazon.com/dp/B0DS2VDNS5) [5**6 Feet Foldable Table with Built in Handle & Steel Legs | 6FT Heavy Duty Folding Portable | Perfect for Party Dining Wedding Events Picnic Indoor Outdoor Camping Utility Folding - 6 Foot**Our Modern Space**$52.33**4.5★4,268 rev](https://www.amazon.com/dp/B0DS2VH4P2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Garvee 78.7 Inch Industrial Dining Table for 8-10 People Large Dinner Kitchen Tables with Sturdy Metal Frame Multi-Use for Dining Room Living Room Indoor Restaurant Office Desk (Only Table)**Garvee**$95.21**8 rev3mo ago](https://www.amazon.com/dp/B0GYDKDBD9) [**2 Pack of 6 Feet Foldable Table with Built in Handle & Steel Legs | Heavy Duty Portable | Perfect for Party Dining Wedding Events Picnic Indoor Outdoor Camping Utility Temporary**Our Modern Space**$99.38**4,268 rev3mo ago](https://www.amazon.com/dp/B0GY5QLR3K) [**Sweetcrispy 4 FT Folding Picnic Table Easy to Fold and Store Foldable Table for Camping Picnic Dining Party Kitchen Outdoor Indoor with Carrying Handle**Sweetcrispy**$36.42**98 rev3mo ago](https://www.amazon.com/dp/B0GWGQP7ZP) [**FurniEdge 6FT Folding Table 2 Pack Heavy Duty Plastic Table with Handel 400 lbs Portable Table Reinforced Steel Legs Fold-in-Half Table Ideal for Parties Picnics Weddings Camping White**FurniEdge**$94.30**195 rev3mo ago](https://www.amazon.com/dp/B0GVF6VR4C) [**MAKE CHANGES Folding Table 2 Pack 6 FT Foldable Plastic Table with Carrying Handle Heavy Duty Portable Fold-in-Half Utility Table for Party Camping Banquet Craft Wedding Indoor & Outdoor Use**MAKE CHANGES**$92.82**405 rev4mo ago](https://www.amazon.com/dp/B0GT145CBS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Garvee 78.7 Inch Industrial Dining Table for 8-10 People Large Dinner Kitchen Tables with Sturdy Metal Frame Multi-Use for Dining Room Living Room Indoor Restaurant Office Desk (Only Table)**Garvee**$95.21**4.2★**▲ 247%**](https://www.amazon.com/dp/B0GYDKDBD9) [**2 Pack of 6 Feet Foldable Table with Built in Handle & Steel Legs | Heavy Duty Portable | Perfect for Party Dining Wedding Events Picnic Indoor Outdoor Camping Utility Temporary**Our Modern Space**$99.38**4.5★**▲ 246%**](https://www.amazon.com/dp/B0GY5QLR3K) [**Sweetcrispy 4 FT Folding Picnic Table Easy to Fold and Store Foldable Table for Camping Picnic Dining Party Kitchen Outdoor Indoor with Carrying Handle**Sweetcrispy**$36.42**4.4★**▲ 243%**](https://www.amazon.com/dp/B0GWGQP7ZP) [**FurniEdge 6FT Folding Table 2 Pack Heavy Duty Plastic Table with Handel 400 lbs Portable Table Reinforced Steel Legs Fold-in-Half Table Ideal for Parties Picnics Weddings Camping White**FurniEdge**$94.30**4.4★**▲ 213%**](https://www.amazon.com/dp/B0GVF6VR4C) [**MAKE CHANGES Folding Table 2 Pack 6 FT Foldable Plastic Table with Carrying Handle Heavy Duty Portable Fold-in-Half Utility Table for Party Camping Banquet Craft Wedding Indoor & Outdoor Use**MAKE CHANGES**$92.82**4.6★**▲ 140%**](https://www.amazon.com/dp/B0GT145CBS)
**~~View all trending →~~**
## **What buyers say about folding table**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**15%
*“Feels sturdy”*
**Quality-Overall**11%
*“Excellent product as described”*
**Assembly/Installation**11%
*“Ease to assemble”*
**Size-Overall**9%
*“So easy to fit”*
**Value For Money**8%
*“very affordable”*
**Advertised Vs Actual Product**5%
*“As described”*
**Ease Of Use**4%
*“Easy to Handle”*
**Storage Capacity**4%
*“Great storage capacity”*
**Portability**3%
*“easy to transport”*
**Weight Light**3%
*“Nice lightweight table”*
### **What buyers complain about **
**Size-Overall**11%
*“does not fit”*
**Quality-Overall**10%
*“Poor quality control”*
**Assembly/Installation**8%
*“Assembly difficult”*
**Strength**8%
*“NOt sturdy”*
**Durability**5%
*“Broke quickly”*
**Weight Heavy**3%
*“Very heavy”*
**Value For Money**3%
*“Sometimes Cheaper Really Isn't the Best”*
**Advertised Vs Actual Product**2%
*“False advertisement”*
**Balance/Stability**2%
*“Unstable”*
**Ease Of Use**2%
*“Difficult to fold”*
### **Top return reasons **
**Size-Overall**44%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**6%
**Strength**5%
**Quality-Overall**4%
**Value For Money**3%
**Assembly/Installation**3%
**Weight Heavy**3%
**Color**3%
**Height**3%
## **Common questions**
- **Is folding table profitable to sell on Amazon United States?**
- The niche generates $18.2M/yr across 179 tracked products. 59 of 71 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Launch it (64/100).
- **How competitive is the folding table niche?**
- 88 brands and 97 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 30% of demand.
- **What do buyers complain about in folding table?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 2.3%.
- **When does demand for folding table peak?**
- Demand peaks in May; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the folding table niche?**
- Listings span $19.41–$439.88; the average listing price is $105.37 (sweet spot $15–$100). The average incumbent carries 1,570 reviews — the moat a new listing must climb.
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