---
title: "Search terms — folding dining table - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/folding-dining-table/search-terms"
last_updated: "2026-08-10T20:41:35.000Z"
locale: en
meta:
  description: "Niche score 62/100 · $890K/yr market · 1.8M searches/yr · $116.62 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $890K/yr market · 1.8M searches/yr · $116.62 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — folding dining table - Flapen"
---

# **folding dining table**

**Launch it**

A $890K/yr market growing +3.2% this quarter with returns at 2.1% — clears our launch bar.

Market size 76Growth 29Conversion 5Competition 96Returns 73Price range 10Avg price 69Brand share 97Review moat 60Quality gap 72

**Brand share**

**Incredible****24%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****15%**

top-5 click share — an open shelf

**Market size**

**Great****$890K**

$890K/yr · 1.8M searches

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$116.62**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,091.09**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+3.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$18.30–$840.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms