---
title: "Folding Chairs — $7.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/folding-chairs"
last_updated: "2026-08-06T13:37:46.110Z"
locale: en
meta:
description: "Niche score 62/100 · $7.2M/yr market · 4.3M searches/yr · $107.65 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $7.2M/yr market · 4.3M searches/yr · $107.65 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Folding Chairs — $7.2M/yr Amazon US Niche (2026) - Flapen"
---
# **folding chairs**
**Launch it**
A $7.2M/yr market growing +12.5% this quarter with returns at 1.5% — clears our launch bar.
Market size 99Growth 41Conversion 19Competition 83Returns 86Price range 30Avg price 72Brand share 66Review moat 53Quality gap 37
**Market size**
**Incredible****$7.2M**
$7.2M/yr · 4.3M searches
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Good****$107.65**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,398.91**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+12.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$37.54–$244.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, folding chairs is a $7.2M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 62/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **folding chairs market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$8.6M–$10.8M**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **45%**
- **Sponsored**
- **98%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**65%**
Top 20: 98%
**Top-5 click share**
**32%**
Top 20: 68%
**Open market**
**29%**
- Nazhura27% - VINGLI16% - DUMOS10% - Flash Furniture6% - Bonnlo6% - Our Modern Space5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.
300K200KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/folding-chairs/trend)
## **Top folding chairs search terms**
- **folding chairs**1.7M/yr+20.0%1.0% conv. - **sillas para fiestas**302K/yr+17.7%0.4% conv. - **foldable chairs**260K/yr+9.7%0.7% conv. - **plastic chairs**214K/yr+28.2%0.3% conv. - **white folding chairs**158K/yr+48.2%1.5% conv. - **small folding chair**146K/yr+19.3%0.0% conv. - **padded folding chairs**177K/yr+8.4%1.0% conv. - **folding chairs 10 pack**128K/yr+68.0%1.3% conv. - **party chairs**124K/yr+23.2%0.5% conv. - **folding chairs with cushion**265K/yr-56.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/folding-chairs/search-terms)
## **Top folding chairs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$290K8%$579K12%$869K16%$1.2M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nazhura 350 Weight Limit Heavy Duty Plastic Folding Chair with Reinfoced Steel Frame for Indoor and Outdoor Wedding Party Restaurant Meeting Room Patio and Garden (6 White)**Nazhura**$127.33**4.5★356 rev](https://www.amazon.com/dp/B0CV478K1D) [2**Nazhura Folding Chairs with Padded Vinyl Cushion Chairs with Comfortable Cushion and Durable Steel Frame for Home and Office for Indoor and Outdoor Events (Black Vinyl 4 Pack)**Nazhura**$81.59**4.6★1,158 rev](https://www.amazon.com/dp/B0C8ZSV873) [3**VINGLI 10 Pack White Plastic Folding Chair Indoor Outdoor Portable Stackable Commercial Seat with Steel Frame 350lb. Capacity for Events Office Wedding Party Picnic Kitchen Dining**VINGLI**$133.39**4.6★2,220 rev](https://www.amazon.com/dp/B07ZZXNR2P) [4**Our Modern Space 10 Pack Foldable Plastic Chair | Folding & Stackable | 350 lbs Capacity Steel Frame Seats for Indoor Outdoor | Commercial Use Events Wedding Party Bulk Picnic Kitchen Dining - White**Our Modern Space**$132.92**4.2★407 rev](https://www.amazon.com/dp/B0DYW3T3MT) [5**IWDOO 10 Pack White Folding Chairs Plastic Folding Chairs Outdoor Indoor 350lb Capacity Portable Event Chair Lightweight Folding Chair for Events Office Wedding Party Rental Picnic Patio**IWDOO**$70.83**4.7★110 rev](https://www.amazon.com/dp/B0CZRR8TMG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DUMOS Folding Chairs Sets of 10 330lbs Plastic Stackable Portable Patio Dining Sets Fold Up for Indoor Outdoor Camping Garden Party Meeting Black**DUMOS**$121.44**389 rev4mo ago](https://www.amazon.com/dp/B0GSLKNDVR) [**FurniEdge Black Folding Chairs 4-Pack Breathable Plastic for Card Tables & Indoor Outdoor Easy-Clean & Supports 400 Lbs**FurniEdge**$86.29**60 rev5mo ago](https://www.amazon.com/dp/B0GMHTXKNB) [**HealSmart 10-Pack Plastic Folding Chair Portable Chair with Metal Frame 330lb Capacity Foldable and Stackable Chairs for Wedding Party Picnic Office Indoor/Outdoor Dining White**HealSmart**$119.39**31 rev8mo ago](https://www.amazon.com/dp/B0FZSM3S3K) [**MAKE CHANGES Folding Chair 4 Pack Comfy PU Leather Padded Folding Chairs for Outside and Indoor Heavy Duty Portable Foldable Metal Commercial Seat for Home Office Dorm Party Backyard Lawn Patio**MAKE CHANGES**$59.79**274 rev11mo ago](https://www.amazon.com/dp/B0FNMHG2TX) [**LING RONG 6 Pack Black Folding Chairs with Padded Cushion for Outside Portable Stackable Commercial Metal Foldable Chairs with Steel Frame for Party Home Events Office Wedding**LING RONG**$95.66**250 rev11mo ago](https://www.amazon.com/dp/B0FMHVC2V7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nazhura 350 Weight Limit Heavy Duty Plastic Folding Chair with Reinfoced Steel Frame for Indoor and Outdoor Wedding Party Restaurant Meeting Room Patio and Garden (4 Black)**Nazhura**$86.48**4.5★**▲ 267%**](https://www.amazon.com/dp/B0GWV1CBVP) [**Nazhura 350 Weight Limit Heavy Duty Plastic Folding Chair with Reinfoced Steel Frame for Indoor and Outdoor Wedding Party Restaurant Meeting Room Patio and Garden (8 White)**Nazhura**$170.61**4.5★**▲ 266%**](https://www.amazon.com/dp/B0GXJWWFH2) [**DUMOS Folding Chairs Sets of 10 330lbs Plastic Stackable Portable Patio Dining Sets Fold Up for Indoor Outdoor Camping Garden Party Meeting Black**DUMOS**$121.44**4.2★**▲ 231%**](https://www.amazon.com/dp/B0GSLKNDVR) [**HealSmart 10-Pack Plastic Folding Chair Portable Chair with Metal Frame 330lb Capacity Foldable and Stackable Chairs for Wedding Party Picnic Office Indoor/Outdoor Dining White**HealSmart**$119.39**4.2★**▲ 167%**](https://www.amazon.com/dp/B0FZSM3S3K) [**FurniEdge Black Folding Chairs 4-Pack Breathable Plastic for Card Tables & Indoor Outdoor Easy-Clean & Supports 400 Lbs**FurniEdge**$86.29**4.7★**▲ 156%**](https://www.amazon.com/dp/B0GMHTXKNB)
**~~View all trending →~~**
## **What buyers say about folding chairs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**19%
*“Chairs are comfortable”*
**Strength**17%
*“Seems sturdy”*
**Quality-Overall**15%
*“Great quality chair”*
**Value For Money**11%
*“Excellent Value”*
**Cushion**6%
*“Cushion on seat”*
**Weight Light**5%
*“Light weight and easy to carry”*
**Durability**4%
*“they have held up well”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Storage Capacity**2%
*“Easy storage”*
**Ease Of Use**2%
*“Easy to fold”*
### **What buyers complain about **
**Durability**21%
*“Does not last”*
**Quality-Overall**15%
*“Average Quality”*
**Strength**15%
*“Pretty flimsy”*
**Size-Overall**7%
*“it is too short”*
**Value For Money**3%
*“Not only a waste of $40”*
**Comfort-Overall**3%
*“Not the most comfortable”*
**Balance/Stability**2%
*“the legs werent balanced”*
**Assembly/Installation**2%
*“The screws appear to have stripped out during manufacturing process”*
**Height**2%
*“the chair is bent”*
**Weight Heavy**1%
*“not quite as heavy duty as I thought it would be”*
### **Top return reasons **
**Size-Overall**18%
**Strength**11%
**Quality-Overall**11%
**Comfort-Overall**8%
**Color**7%
**Advertised Vs Actual Product**6%
**Cushion**5%
**Value For Money**5%
**Height**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is folding chairs profitable to sell on Amazon United States?**
- The niche generates $7.2M/yr across 53 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Launch it (62/100).
- **How competitive is the folding chairs niche?**
- 23 brands and 40 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in folding chairs?**
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 1.5%.
- **When does demand for folding chairs peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the folding chairs niche?**
- Listings span $37.54–$244.88; the average listing price is $107.65 (sweet spot $15–$100). The average incumbent carries 1,399 reviews — the moat a new listing must climb.
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