---
title: "foaming soap dispenser — $1.8M/yr Amazon United States Niche, Score 67/100 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/foaming-soap-dispenser"
last_updated: "2026-07-20T17:31:56.218Z"
locale: en
meta:
description: "foaming soap dispenser shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "foaming soap dispenser shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "foaming soap dispenser — $1.8M/yr Amazon United States Niche, Score 67/100 - Flapen"
---
# **foaming soap dispenser**
**Worth a look**
Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 91Growth 21Conversion 45Competition 82Returns 80Price range 60Avg price 64Brand share 95Review moat 48Quality gap 73
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Market size**
**Great****$1.8M**
$1.8M/yr · 3.6M searches
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Returns**
**Great****1.8%**
return rate — above 6% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.72**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.74–$28.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,702.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, foaming soap dispenser is a $1.8M/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 67/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **125K–150K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$1.7M–$2.1M**
- units × avg price
- **Launch success**
- **63%**
- 10 of 16 new (360d)
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#445**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **138 days**
## **Competition**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**117**
**Top-5 brand share**
**38%**
Top 20: 82%
**Top-5 click share**
**33%**
Top 20: 70%
**Open market**
**57%**
- UUJOLY10% - Dlirho8% - MALACHI8% - Amolliar6% - BRIGHTFROM6% - YAUKPH5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.
80K60KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/foaming-soap-dispenser/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$53K6%$106K9%$160K12%$213K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 63 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UUJOLY Foaming Soap Dispenser 450ml (15oz) Refillable Pump Bottle Plastic for Liquid Soap Shampoo Body Wash (2 Pcs) (Amber)**UUJOLY**$9.03**4.3★9,339 rev](https://www.amazon.com/dp/B07Y8543WQ) [2**Ceramic Foaming Soap Dispenser 12 oz Bathroom Foam Hand Soap Dispenser Refillable Lotion Soap Dispenser with Removable Pump for Kitchen Hand Wash Dispenser Modern Home Decor (Black)**Dlirho**$13.28**4.4★810 rev](https://www.amazon.com/dp/B0DPJ6GR2Z) [3**Malachi Foaming Hand Soap Dispenser Refillable Clear Glass Foam Pump Bottle for Hand Soap Dish Soap Body Wash Shampoo Facial Cleanser & Baby Wash Multiuse for Bathroom Kitchen & Commercial Use**MALACHI**$9.21**4.3★3,816 rev](https://www.amazon.com/dp/B0CHM47QJQ) [4**BRIGHTFROM Foaming Soap Dispenser Pump Bottles BPA Free Empty Refillable Plastic Container for Liquid Soap - Kitchen Bathroom Commercial - 8oz (250ml) Pack of 2 Clear**BRIGHTFROM**$8.10**4.3★2,137 rev](https://www.amazon.com/dp/B09YMKH12K) [5**Amolliar Mason Jar Foaming Soap Dispenser Rustproof Stainless Steel Lid BPA Free Foam Pump Waterproof Labels Rustic Farmhouse Decor Refill Hand Soap Dispenser Bathroom Accessories Bronze (2 Pack)**Amolliar**$14.66**4.2★9,229 rev](https://www.amazon.com/dp/B07Q2MKV4B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amolliar Foaming Soap Dispenser 8OZ Green Glass Soap Dispenser with Plastic Pump Refillable Hand Soap Dispenser for Bathroom Kitchen Shower Lotion Dish Soap Dispenser Home Decor Black 1 Pack**Amolliar**$9.48**39 rev3mo ago](https://www.amazon.com/dp/B0GHWF58CN) [**Blue Glass Foaming Soap Dispenser 14 OZ Vintage Embossed Foam Hand Soap Dispenser Refillable Foam Dispenser with Black Pump for Bathroom Kitchen Decor Large Capacity**Wikapy**$23.30**38 rev3mo ago](https://www.amazon.com/dp/B0GLNGBFNV) [**RYTOXILO Foaming Soap Dispenser 10 oz/300ml Foaming Hand Soap Dispenser 2 Pack Glass Foaming Soap Dispenser for Bathroom Kitchen Clear Refillable Foam Soap Dispenser Bottle with Waterproof Labels**RYTOXILO**$16.33**120 rev3mo ago](https://www.amazon.com/dp/B0GCMHG1K8) [**zuxzmj Blue Glass Foaming Hand Soap Dispenser with Matte Black Pump Thick Embossed Bottle Refillable for Bathroom and Kitchen Decor 13.5 oz**zuxzmj**$13.98**84 rev3mo ago](https://www.amazon.com/dp/B0GHQPH17L) [**zuxzmj Green Glass Foaming Hand Soap Dispenser with Matte Black Pump Thick Embossed Bottle Refillable for Bathroom and Kitchen Decor 13.5 oz**zuxzmj**$14.04**84 rev3mo ago](https://www.amazon.com/dp/B0GHQYW1DF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amolliar Foaming Soap Dispenser 8OZ Green Glass Soap Dispenser with Plastic Pump Refillable Hand Soap Dispenser for Bathroom Kitchen Shower Lotion Dish Soap Dispenser Home Decor Black 1 Pack**Amolliar**$9.48**4.6★**▲ 300%**](https://www.amazon.com/dp/B0GHWF58CN) [**Blue Glass Foaming Soap Dispenser 14 OZ Vintage Embossed Foam Hand Soap Dispenser Refillable Foam Dispenser with Black Pump for Bathroom Kitchen Decor Large Capacity**Wikapy**$23.30**4.7★**▲ 290%**](https://www.amazon.com/dp/B0GLNGBFNV) [**RYTOXILO Foaming Soap Dispenser 10 oz/300ml Foaming Hand Soap Dispenser 2 Pack Glass Foaming Soap Dispenser for Bathroom Kitchen Clear Refillable Foam Soap Dispenser Bottle with Waterproof Labels**RYTOXILO**$16.33**4.4★**▲ 288%**](https://www.amazon.com/dp/B0GCMHG1K8) [**zuxzmj Blue Glass Foaming Hand Soap Dispenser with Matte Black Pump Thick Embossed Bottle Refillable for Bathroom and Kitchen Decor 13.5 oz**zuxzmj**$13.98**4.6★**▲ 284%**](https://www.amazon.com/dp/B0GHQPH17L) [**zuxzmj Green Glass Foaming Hand Soap Dispenser with Matte Black Pump Thick Embossed Bottle Refillable for Bathroom and Kitchen Decor 13.5 oz**zuxzmj**$14.04**4.6★**▲ 277%**](https://www.amazon.com/dp/B0GHQYW1DF)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Dispensing Mechanism**18%
*“easily dispensed”*
**Quality-Overall**10%
*“The quality is very solid”*
**Ease Of Use**7%
*“Easy to Use”*
**Design-Overall**6%
*“Stylish design”*
**Value For Money**6%
*“Very affordable”*
**Advertised Vs Actual Product**4%
*“As described”*
**Ease Of Cleaning**3%
*“clean in my bathroom”*
**Size-Overall**3%
*“Good size”*
**Efficiency**3%
*“works exceptionally well”*
**Foam**3%
*“Very nice foaming with a very nice look”*
### **What buyers complain about **
**Durability**21%
*“Didnt last”*
**Dispensing Mechanism**11%
*“Poor Dispensing”*
**Quality-Overall**7%
*“Cheap quality”*
**Functionality-Overall**6%
*“Doesn't work”*
**Leak-Proof**4%
*“Leaked”*
**Size-Overall**3%
*“Too small”*
**Value For Money**3%
*“Complete waste of money”*
**Jamming/Clogging**3%
*“Clogs easily”*
**Ease Of Use**2%
*“very hard to press”*
**Ease Of Cleaning**2%
*“pain to clean”*
### **Top return reasons **
**Dispensing Mechanism**35%
**Size-Overall**14%
**Functionality-Overall**7%
**Color**6%
**Leak-Proof**6%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Quality-Overall**2%
## **Common questions**
- **Is foaming soap dispenser profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 63 tracked products. 10 of 16 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the foaming soap dispenser niche?**
- 44 brands and 117 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in foaming soap dispenser?**
- Top complaints mined from reviews: Durability, Dispensing Mechanism, Quality-Overall. The return rate is 1.8%.
- **When does demand for foaming soap dispenser peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the foaming soap dispenser niche?**
- Listings span $5.74–$28.83; the average listing price is $13.72 (sweet spot $15–$100). The average incumbent carries 1,702 reviews — the moat a new listing must climb.
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