---
title: "Foam Flowers — $273K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/foam-flowers"
last_updated: "2026-08-10T08:29:40.140Z"
locale: en
meta:
description: "Niche score 55/100 · $273K/yr market · 550K searches/yr · $17.71 avg price. Soft demand (+0.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $273K/yr market · 550K searches/yr · $17.71 avg price. Soft demand (+0.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Foam Flowers — $273K/yr Amazon US Niche (2026) - Flapen"
---
# **foam flowers**
**Worth a look**
Shows no brand lock-in (top 5 brands take 33% of clicks), but soft demand (+0.5% this quarter) keeps it on the watch list.
Market size 50Growth 26Conversion 35Competition 93Returns 32Price range 79Avg price 82Brand share 96Review moat 47Quality gap 35
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.71**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.07–$46.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$273K**
$273K/yr · 550K searches
**Review moat**
**Okay****1,797.84**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, foam flowers is a $273K/yr Amazon United States market (550K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jan–Feb–Apr–May. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam flowers market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$266K–$354K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#1,051**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**77 **▲rising
**Sellers**
**96**
**Top-5 brand share**
**33%**
Top 20: 60%
**Top-5 click share**
**22%**
Top 20: 49%
**Open market**
**65%**
- InnoGear11% - AmyHomie7% - Hananona6% - Floroom5% - Yastouay3% - Bright Creations3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.
18K13KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Apr, May · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/foam-flowers/trend)
## **Top foam flowers search terms**
- **foam flowers**100K/yr-5.2%1.1% conv. - **red artificial flowers**72K/yr+17.7%2.4% conv. - **red flowers artificial**60K/yr+8.0%2.6% conv. - **foam roses**58K/yr-11.0%1.4% conv. - **real touch roses**39K/yr-13.2%0.7% conv. - **red fake flowers**27K/yr+39.7%3.0% conv. - **fake red flowers**27K/yr+28.0%2.3% conv. - **red roses bulk**23K/yr-12.1%3.2% conv. - **red silk flowers**21K/yr+29.0%2.8% conv. - **artificial red flowers**18K/yr+24.0%1.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/foam-flowers/search-terms)
## **Top foam flowers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$11K6%$16K8%$22K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AmyHomie Artificial Flowers Dark Red Rose 25pcs Real Looking Fake Roses w/Stem for DIY Wedding Bouquets Centerpieces Arrangements Party Baby Shower Birthday Christmas Tree Decorations**AmyHomie**$13.95**4.7★5,271 rev](https://www.amazon.com/dp/B08PK5CDJJ) [2**InnoGear Artificial Flowers 50 Pcs Dark Red Foam Fake Roses Bulk with Stems for Mothers Gift Decoration Celebration DIY Wedding Bouquets Centerpieces Bridal Shower Party Christmas Tree**InnoGear**$19.76**4.7★8,284 rev](https://www.amazon.com/dp/B08C9R6WPY) [3**Floroom Artificial Flowers 25pcs Real Looking Ivory Foam Fake Roses with Stems for DIY Wedding Bouquets White Bridal Shower Centerpieces Arrangements Party Tables Decorations**Floroom**$12.71**4.8★22,480 rev](https://www.amazon.com/dp/B07WPJ5Q15) [4**Yastouay Red Fake Flowers Artificial Flowers 5Pcs Real Touch Silk Flowers Faux Flowers for Decorations Babys Breath Artificial Flowers Bulk for Spring Decor Floral Arrangement**Yastouay**$10.39**4.5★1,110 rev](https://www.amazon.com/dp/B0D62YQ85P) [5**Hananona 6 Pcs Artificial Geranium Flowers for Outdoors Geranium Silk Red Flower Outdoor UV Resistant Garden Plants Faux Flowers for Christmas Home Kitchen Table Centerpieces Decor (6 Red)**Hananona**$23.21**4.5★2,267 rev](https://www.amazon.com/dp/B0DKVFGYPX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**lovemoon 8 Pcs Artificial Geranium Plant Realistic Silk Flowers for Outside UV Resistant Faux Geraniums Flowers for Indoor Outdoor Home Garden Office Decoration (8 Red)**lovemoon**$24.21**534 rev7mo ago](https://www.amazon.com/dp/B0GCLMK99C) [**Alupssuc 8Pcs Artificial Geranium Flowers for Outdoors Decoration Silk Floral UV Resistant Fake Plants Faux Flower for Porch Garden Table Centerpieces Home Indoor Outside Spring Decor(8 Red)**Alupssuc**$19.32**538 rev8mo ago](https://www.amazon.com/dp/B0G4B5PYDN) [**Faux Flowers Heads Small Decorative Flowers for Crafts Cake Wreath Garlands Wedding Table Home Decoration (54 red)**phnydreg**$11.52**183 rev8mo ago](https://www.amazon.com/dp/B0G1LKLP5M) [**uehdydh 12 Pcs Red Roses Artificial Flowers Real Touch Fake Velvet Flowers with Stems in Bulk for DIY Home Decor Wedding Party Mothers/Valentines Day Gifts**uehdydh**$12.74**152 rev11mo ago](https://www.amazon.com/dp/B0FMRQKZX1) [**InnoGear 50 Pcs Red Roses Artificial Flowers Fake Velvet Silk Rose Bulk Faux Flower for Mothers Gift Decoration DIY Wedding Centerpieces Proposal Bridal Bouquets Party Floral Decor (50 Red)**InnoGear**$31.28**376 rev1y ago](https://www.amazon.com/dp/B0FDG5GWM4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Alupssuc 8Pcs Artificial Geranium Flowers for Outdoors Decoration Silk Floral UV Resistant Fake Plants Faux Flower for Porch Garden Table Centerpieces Home Indoor Outside Spring Decor(8 Red)**Alupssuc**$19.32**4.4★**▲ 169%**](https://www.amazon.com/dp/B0G4B5PYDN) [**lovemoon 8 Pcs Artificial Geranium Plant Realistic Silk Flowers for Outside UV Resistant Faux Geraniums Flowers for Indoor Outdoor Home Garden Office Decoration (8 Red)**lovemoon**$24.21**4.6★**▲ 155%**](https://www.amazon.com/dp/B0GCLMK99C) [**Faux Flowers Heads Small Decorative Flowers for Crafts Cake Wreath Garlands Wedding Table Home Decoration (54 red)**phnydreg**$11.52**4.3★**▲ 121%**](https://www.amazon.com/dp/B0G1LKLP5M) [**MACTING Artificial Flowers for Outdoors UV Resistant Fake Flowers No Fade Faux Plastic Plants for Hanging Planters Window Patio Porch Yard Garden Home Indoor Outside Summer Decorations(Red)**MACTING**$8.30**4.3★**▲ 75%**](https://www.amazon.com/dp/B0CYZYYZ5C) [**Mumiko 18 Artificial Geraniums Silk Flowers Plants Realistic for Home Outdoor Decor Garden (2 Ruby Red)**Mumiko**$11.04**4.2★**▲ 69%**](https://www.amazon.com/dp/B0C7K14WMF)
**~~View all trending →~~**
## **What buyers say about foam flowers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“Beautiful color”*
**Quality-Overall**19%
*“Luxurious quality at an affordable price”*
**Value For Money**9%
*“Excellent value for money”*
**Advertised Vs Actual Product**6%
*“As described”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**3%
*“have held up well”*
**Design-Overall**3%
*“Elegant look”*
**Size-Overall**2%
*“Fit perfectly in the pot I have”*
**Brightness/Shine/Glow**2%
*“bright as advertised”*
**Soft Feel**2%
*“They are soft”*
### **What buyers complain about **
**Size-Overall**17%
*“Just a bit short”*
**Quality-Overall**12%
*“Bad Quality”*
**Color**9%
*“Not red”*
**Smell**8%
*“Had slight scent”*
**Advertised Vs Actual Product**7%
*“Not as shown”*
**Value For Money**7%
*“A little pricey”*
**Color Fading/Discoloration**5%
*“Fades quickly”*
**Durability**4%
*“falls apart easily”*
**Material Quality**2%
*“Cheap plastic”*
**Thickness**1%
*“The stems are very thick”*
### **Top return reasons **
**Size-Overall**36%
**Color**15%
**Advertised Vs Actual Product**13%
**Quality-Overall**10%
**Value For Money**8%
**Material Quality**4%
**Smell**2%
**Display Colors**2%
**Functionality-Overall**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is foam flowers profitable to sell on Amazon United States?**
- The niche generates $273K/yr across 105 tracked products. 17 of 27 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the foam flowers niche?**
- 77 brands and 96 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in foam flowers?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 4.5%.
- **When does demand for foam flowers peak?**
- Demand peaks in Jan–Feb–Apr–May; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the foam flowers niche?**
- Listings span $7.07–$46.48; the average listing price is $17.71 (sweet spot $15–$100). The average incumbent carries 1,798 reviews — the moat a new listing must climb.
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