---
title: "Fluted End Table — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/fluted-end-table"
last_updated: "2026-08-06T22:19:10.070Z"
locale: en
meta:
description: "Niche score 56/100 · $101K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $101K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fluted End Table — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **fluted end table**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 25Growth 35Conversion 9Competition 96Returns 64Price range 24Avg price 73Brand share 96Review moat 94Quality gap 63
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Brand share**
**Incredible****30%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****110.38**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$106.05**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$101K**
$101K/yr · 132K searches
**Price range**
**Bad****$27.99–$327.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, fluted end table is a $101K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 30% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fluted end table market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$53K–$80K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#3,233**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **95%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **17 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**84 **▲rising
**Sellers**
**131**
**Top-5 brand share**
**30%**
Top 20: 64%
**Top-5 click share**
**17%**
Top 20: 38%
**Open market**
**70%**
- LINSY HOME8% - MAHYIZYI6% - VASAGLE4% - YAUKOMEL4% - ONBRILL4% - Akxomel4%
## **Demand**
Weekly Amazon search volume, last 35 weeks — +7.8% search growth over the last 90 days.
4K3KHoliday '25Spike '26Nov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/fluted-end-table/trend)
## **Top fluted end table search terms**
- **fluted side table**46K/yr+8.0%0.3% conv. - **fluted end table**37K/yr+7.6%0.3% conv. - **black fluted nightstand**23K/yr+5.7%0.5% conv. - **white fluted nightstand**16K/yr+16.5%0.9% conv. - **leather nightstand**10K/yr-0.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/fluted-end-table/search-terms)
## **Top fluted end table products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1K2%$2K3%$3K4%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LINSY HOME Round Fluted End Table Tall Side Table with Sliding Tambour Door and Storage Shelf Modern Bedside Table Mid-Century Nightstand for Living Room Bedroom Oak**LINSY HOME**$97.55**4.2★169 rev](https://www.amazon.com/dp/B0DW91G1KM) [2**MAHYIZYI Round Fluted End Table 17.7 Mid Century Modern Side Table Circle Bedside Tables Drink Table Wood Nightstand for Small Spaces Living Room (Walnut-1PCS)**MAHYIZYI**$68.43**4.3★59 rev](https://www.amazon.com/dp/B0GJS1BYHP) [3**LINSY HOME Round Fluted End Table Tall Side Table with Sliding Tambour Door and Storage Shelf Modern Bedside Table Mid-Century Nightstand for Living Room Bedroom Dark Walnut**LINSY HOME**$97.68**4.2★169 rev](https://www.amazon.com/dp/B0DW91NH46) [4**VASAGLE Round Side Table Tambour End Table Mid Century Modern Nightstand Easy Assembly for Small Spaces Living Room Bedroom Home Office 17.7 x 19.7 Inches Natural Brown ULET295K101**VASAGLE**$54.39**4.6★531 rev](https://www.amazon.com/dp/B0GZKY4124) [5**MAHYIZYI Small Sofa Side Table Set of 2 Fluted Accent Pedestal End Table Wood Round Night Stand Farmhouse Bed Side Table Drink Tables for Living Room Small Spaces (Walnut-2PCS)**MAHYIZYI**$132.61**4.3★59 rev](https://www.amazon.com/dp/B0GJS7KN8Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VASAGLE Round Side Table Tambour End Table Mid Century Modern Nightstand Easy Assembly for Small Spaces Living Room Bedroom Home Office 17.7 x 19.7 Inches Natural Brown ULET295K101**VASAGLE**$54.39**531 rev2mo ago](https://www.amazon.com/dp/B0GZKY4124) [**VASAGLE Round Side Table Tambour End Table Mid Century Modern Nightstand Easy Assembly for Small Spaces Living Room Bedroom Home Office 17.7 x 19.7 Inches Travertine Beige ULET295L101**VASAGLE**$55.54**531 rev2mo ago](https://www.amazon.com/dp/B0GZL1L678) [**RIHHA Natural Oak 15 Wide Small Nightstand with Drawer Open Shelf Fluted**RIHHA**$68.85**13 rev5mo ago](https://www.amazon.com/dp/B0GK8H3Z22) [**MAHYIZYI Round Fluted End Table 17.7 Mid Century Modern Side Table Circle Bedside Tables Drink Table Wood Nightstand for Small Spaces Living Room (Walnut-1PCS)**MAHYIZYI**$68.43**59 rev5mo ago](https://www.amazon.com/dp/B0GJS1BYHP) [**MAHYIZYI Small Sofa Side Table Set of 2 Fluted Accent Pedestal End Table Wood Round Night Stand Farmhouse Bed Side Table Drink Tables for Living Room Small Spaces (Walnut-2PCS)**MAHYIZYI**$132.61**59 rev5mo ago](https://www.amazon.com/dp/B0GJS7KN8Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VASAGLE Round Side Table Tambour End Table Mid Century Modern Nightstand Easy Assembly for Small Spaces Living Room Bedroom Home Office 17.7 x 19.7 Inches Natural Brown ULET295K101**VASAGLE**$54.39**4.6★**▲ 216%**](https://www.amazon.com/dp/B0GZKY4124) [**Stead Round Fluted Accent Side Table - Slim Fluted Accent Piece for Narrow Spaces - Oak End Table for Living Room & Bedroom - 17 Round Top Natural Oak**Stead**$58.45**4.5★**▲ 214%**](https://www.amazon.com/dp/B0DBZQLW94) [**VASAGLE Round Side Table Tambour End Table Mid Century Modern Nightstand Easy Assembly for Small Spaces Living Room Bedroom Home Office 17.7 x 19.7 Inches Travertine Beige ULET295L101**VASAGLE**$55.54**4.6★**▲ 212%**](https://www.amazon.com/dp/B0GZL1L678) [**DHH Mid Century Modern Nightstand with Charging Station Fluted Accent Side Table with Sliding Door & Adjustable Shelf End Table for Small Space Living Room Bedroom Sofa Couch (1 Walnut)**DHH**$70.77**4.5★**▲ 204%**](https://www.amazon.com/dp/B0GBK4K6FW) [**RIHHA Natural Oak 15 Wide Small Nightstand with Drawer Open Shelf Fluted**RIHHA**$68.85**4.0★**▲ 154%**](https://www.amazon.com/dp/B0GK8H3Z22)
**~~View all trending →~~**
## **What buyers say about fluted end table**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**20%
*“Easy assembly”*
**Quality-Overall**12%
*“Amazing quality”*
**Design-Overall**9%
*“Good design”*
**Strength**9%
*“a sturdy piece of furniture”*
**Value For Money**6%
*“Affordable price”*
**Size-Overall**6%
*“They're the perfect size for my bed”*
**Storage Capacity**4%
*“Perfect storage”*
**Advertised Vs Actual Product**4%
*“Just what I expected”*
**Charging**3%
*“convenient charging options”*
**Instructions/User Manual/Troubleshooting**3%
*“Easy to understand instructions”*
### **What buyers complain about **
**Size-Overall**19%
*“Its a little short”*
**Assembly/Installation**16%
*“Assembly nightmare”*
**Quality-Overall**7%
*“Quality Control Issues”*
**Instructions/User Manual/Troubleshooting**3%
*“again, very unclear instructions”*
**Wood Quality**3%
*“VERY cheap wood”*
**Value For Money**3%
*“Just feel over all cheaper than I would have thought”*
**Color**2%
*“color off”*
**Strength**2%
*“Very flimsy”*
**Advertised Vs Actual Product**2%
*“Misleading description”*
**Defective Material/Parts**2%
*“1 part came broke”*
### **Top return reasons **
**Size-Overall**31%
**Color**16%
**Defective Material/Parts**9%
**Assembly/Installation**9%
**Quality-Overall**7%
**Advertised Vs Actual Product**6%
**Wood Quality**4%
**Material Quality**3%
**Height**2%
**Strength**2%
## **Common questions**
- **Is fluted end table profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 164 tracked products. 47 of 91 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the fluted end table niche?**
- 84 brands and 131 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 30% of demand.
- **What do buyers complain about in fluted end table?**
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 2.4%.
- **What does it cost to enter the fluted end table niche?**
- Listings span $27.99–$327.66; the average listing price is $106.05 (sweet spot $15–$100). The average incumbent carries 110 reviews — the moat a new listing must climb.
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