---
title: "Flower Birthday Party Decorations — $149K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/flower-birthday-party-decorations"
last_updated: "2026-08-11T06:54:25.811Z"
locale: en
meta:
description: "Niche score 51/100 · $149K/yr market · 436K searches/yr · $16.78 avg price. Soft demand (-4.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $149K/yr market · 436K searches/yr · $16.78 avg price. Soft demand (-4.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Flower Birthday Party Decorations — $149K/yr Amazon US Niche (2026) - Flapen"
---
# **flower birthday party decorations**
**Worth a look**
Shows no brand lock-in (top 5 brands take 33% of clicks), but soft demand (-4.3% this quarter) keeps it on the watch list.
Market size 32Growth 23Conversion 25Competition 86Returns 32Price range 69Avg price 79Brand share 96Review moat 83Quality gap 25
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Review moat**
**Great****333.3**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$16.78**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.88–$32.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$149K**
$149K/yr · 436K searches
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, flower birthday party decorations is a $149K/yr Amazon United States market (436K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flower birthday party decorations market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$134K–$168K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#1,436**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**54 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**33%**
Top 20: 70%
**Top-5 click share**
**29%**
Top 20: 61%
**Open market**
**63%**
- LINHAXM11% - Cheerland6% - Holkcog5% - OBBOLO5% - Mybbshower5% - BORAMDO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/flower-birthday-party-decorations/trend)
## **Top flower birthday party decorations search terms**
- **flower birthday decorations**140K/yr-3.0%1.5% conv. - **floral birthday decorations**102K/yr-0.5%1.3% conv. - **wildflower wedding decor**34K/yr+3.9%0.0% conv. - **flower birthday party decorations**30K/yr-10.8%1.3% conv. - **wildflower first birthday decorations**20K/yr-0.8%0.8% conv. - **flowers birthday decorations**18K/yr+2.8%1.0% conv. - **floral birthday decor**11K/yr+12.3%1.5% conv. - **flower theme birthday decorations**13K/yr+5.7%0.9% conv. - **our little wildflower is turning one**11K/yr-3.7%0.7% conv. - **wildflower first birthday**9K/yr-0.3%0.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/flower-birthday-party-decorations/search-terms)
## **Top flower birthday party decorations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$9K9%$13K12%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LINHAXM 175 PCS Spring Wildflower Party Decorations include Plates Cups Napkins Cutlery Cake Toppers Banner Tablecloth Balloons for Floral Baby Shower Birthday Decorations Serves 20**LINHAXM**$21.71**4.7★231 rev](https://www.amazon.com/dp/B0DPH4JTLC) [2**Holkcog Flower Birthfday Party Decorations for Girl Pink Florals Ballons Banner Background Cake Tppper Garden Tea Party Banner Supply Rose Gold 16th 21st 30th 40th 50th 60th 70th Party Decor**Holkcog**$21.29**4.6★71 rev](https://www.amazon.com/dp/B0F5466BPW) [3**OBBOLO Flower Birthday Decorations Garden Wildflower Party Decorations with Pre-strung Banners Flower Themed Hanging Swirls Birthday Decorations for Women Girl**OBBOLO**$16.67**4.7★119 rev](https://www.amazon.com/dp/B0FP53952W) [4**Daisy Flower Balloon Arch Kit Pink and Green Yellow WildFlower Balloons for Wild Flower Baby in Bloom Baby Shower Spring Daisy Theme Birthday Party Decorations**GIHOO**$15.97**4.5★370 rev](https://www.amazon.com/dp/B0D3ZWVV1Z) [5**Cheerland 3pcs Wildflower Garland Flower Banner Floral Party Decorations Waterproof Banner Reusable for Enchanted Garden Birthday Woodland Baby Bloom Bridal Shower Fairy Cottagecore Whimsical Decor**Cheerland**$13.59**4.7★380 rev](https://www.amazon.com/dp/B0DBV9YQN4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yingoto 175Pcs Floral Birthday Decorations Set - Serves 20 Guests - All-in-One Flower Theme Birthday Party Decorations Kit with Balloons Banner Cake Topper 350gsm Plates Tablecloths Backdrop**Yingoto**$22.23**86 rev3mo ago](https://www.amazon.com/dp/B0GQ4B1K78) [**Hombae Wildflower 1st Birthday Decorations 151 PCs Our Little Wildflower is Turning One Birthday Party Supplies with Balloon Boxes Banners Floral Backdrop Tablecloth Cake Cupcake Topper**Hombae**$32.87**9 rev6mo ago](https://www.amazon.com/dp/B0GJCFZ4F5) [**xo Fetti Floral Happy Birthday Banner | Kids Party Garden Theme Tea Party Decorations Tulips Flower Garland Pink Farmers Market**xo, Fetti**$11.53**8 rev9mo ago](https://www.amazon.com/dp/B0FX38JR3V) [**Wildflower Birthday Decorations Sage Green Pastel Pink Purple Yellow Foil Confetti Balloons Happy birthday Banner Multicolor Butterfly Fringe Curtains Birthday Decorations for Baby Women Girls Teens**CROSSFINGERS**$13.90**537 rev10mo ago](https://www.amazon.com/dp/B0FR4G18Y5) [**OBBOLO Flower Birthday Decorations Garden Wildflower Party Decorations with Pre-strung Banners Flower Themed Hanging Swirls Birthday Decorations for Women Girl**OBBOLO**$16.67**119 rev10mo ago](https://www.amazon.com/dp/B0FP53952W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yingoto 175Pcs Floral Birthday Decorations Set - Serves 20 Guests - All-in-One Flower Theme Birthday Party Decorations Kit with Balloons Banner Cake Topper 350gsm Plates Tablecloths Backdrop**Yingoto**$22.23**4.8★**▲ 192%**](https://www.amazon.com/dp/B0GQ4B1K78) [**BORAMDO 206 PCS Wildflower Birthday Party Decoration Spring Floral Baby Shower Decor with Plates Napkins Cups Cutlery Tablecloths Cake Toppers Banner Balloons for Flower Garden Party Supplies(Vintage)**BORAMDO**$23.18**4.2★**▲ 179%**](https://www.amazon.com/dp/B0GKFM7DZL) [**BINBE 1pcs Ivory Daisy Spring Table Runner Embroidery Gauze 10FT Florals Seasonal Tulle Holiday Birthday Kitchen Dining Table Decor for Home Party**BINBE**$9.59**4.6★**▲ 169%**](https://www.amazon.com/dp/B0FGXX1P14) [**xo Fetti Floral Happy Birthday Banner | Kids Party Garden Theme Tea Party Decorations Tulips Flower Garland Pink Farmers Market**xo, Fetti**$11.53**4.8★**▲ 127%**](https://www.amazon.com/dp/B0FX38JR3V) [**Wildflower Birthday Decorations Sage Green Pastel Pink Purple Yellow Foil Confetti Balloons Happy birthday Banner Multicolor Butterfly Fringe Curtains Birthday Decorations for Baby Women Girls Teens**CROSSFINGERS**$13.90**4.5★**▲ 114%**](https://www.amazon.com/dp/B0FR4G18Y5)
**~~View all trending →~~**
## **What buyers say about flower birthday party decorations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Amazing quality”*
**Color**15%
*“Cute colors”*
**Value For Money**8%
*“Great deal”*
**Advertised Vs Actual Product**7%
*“As described”*
**Design-Overall**6%
*“Cute design”*
**Ease Of Use**5%
*“Easy to use”*
**Assembly/Installation**5%
*“Assembly was straightforward”*
**Durability**4%
*“Beautiful and durable”*
**Size-Overall**4%
*“Good size”*
**Material Quality**2%
*“the materials are sturdy”*
### **What buyers complain about **
**Quality-Overall**14%
*“Bad Quality”*
**Size-Overall**9%
*“Smaller than described”*
**Advertised Vs Actual Product**8%
*“Not as expected”*
**Assembly/Installation**8%
*“Time consuming to assemble”*
**Strength**6%
*“Very flimsy”*
**Color**5%
*“way way darker colors”*
**Material Quality**4%
*“Some materials, particularly of tablecloth, just a bit flimsy”*
**Value For Money**4%
*“a waste of money”*
**Inflation/Deflation**3%
*“Balloons started deteriorating as soon as you blew air into them”*
**Print Quality**3%
*“Looks way more printed than the pictures”*
### **Top return reasons **
**Size-Overall**23%
**Color**19%
**Advertised Vs Actual Product**14%
**Material Quality**10%
**Quality-Overall**9%
**Value For Money**5%
**Thin**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Design-Overall**1%
## **Common questions**
- **Is flower birthday party decorations profitable to sell on Amazon United States?**
- The niche generates $149K/yr across 61 tracked products. 11 of 23 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the flower birthday party decorations niche?**
- 54 brands and 57 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in flower birthday party decorations?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 4.4%.
- **When does demand for flower birthday party decorations peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the flower birthday party decorations niche?**
- Listings span $6.88–$32.94; the average listing price is $16.78 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.
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