---
title: "Floral Dinnerware Set — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/floral-dinnerware-set"
last_updated: "2026-08-10T19:40:39.378Z"
locale: en
meta:
description: "Niche score 48/100 · $122K/yr market · 232K searches/yr · $80.03 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 48/100 · $122K/yr market · 232K searches/yr · $80.03 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Floral Dinnerware Set — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **floral dinnerware set**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 28Growth 24Conversion 8Competition 97Returns 51Price range 42Avg price 82Brand share 84Review moat 52Quality gap 27
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$80.03**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,407.12**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$18.97–$211.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$122K**
$122K/yr · 232K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, floral dinnerware set is a $122K/yr Amazon United States market (232K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **floral dinnerware set market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$120K–$160K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#401**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **82%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**45 **▼falling
**Sellers**
**158**
**Top-5 brand share**
**51%**
Top 20: 87%
**Top-5 click share**
**14%**
Top 20: 34%
**Open market**
**45%**
- Mikasa25% - Martha Stewart9% - vancasso7% - Pfaltzgraff6% - Selamica4% - Gibson Elite3%
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -1.2% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Black Friday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/floral-dinnerware-set/trend)
## **Top floral dinnerware set search terms**
- **floral dinnerware set**36K/yr-10.4%0.1% conv. - **colorful dish set**19K/yr+12.1%0.2% conv. - **sage green dinnerware set**16K/yr-17.3%0.2% conv. - **italian dinnerware**13K/yr+19.2%0.1% conv. - **green dinnerware**15K/yr-4.3%0.2% conv. - **green dishes dinnerware sets**17K/yr-22.5%0.2% conv. - **martha stewart dishes**13K/yr+0.2%0.6% conv. - **mikasa trellis**15K/yr-8.8%3.2% conv. - **colorful dinnerware**9K/yr+29.7%0.1% conv. - **rustic plates**12K/yr-7.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/floral-dinnerware-set/search-terms)
## **Top floral dinnerware set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mikasa Trellis 16-Piece Bone China Dinnerware Set White Includes Dinner Plates Salad Plates Cereal Bowls and Mugs Dishwasher Safe**Mikasa**$79.70**4.7★645 rev](https://www.amazon.com/dp/B01JTZ60LO) [2**Martha Stewart Empress Bouquet 30 Piece Decorated Porcelain Chip and Scratch Resistant Dinnerware Plates and Bowls Set - Blue Floral**Martha Stewart**$86.68**4.4★243 rev](https://www.amazon.com/dp/B0CCWTQQQH) [3**Mikasa Trellis White Fruit Bowl (Set of Four)**Mikasa**$27.89**4.6★97 rev](https://www.amazon.com/dp/B078XZRMJL) [4**Martha Stewart Dinnerware Set - Maiden Crown 12-Piece Dish Set Sage Green New Bone China Ceramic Plates & Bowls Floral Design Service for 4 Microwave & Dishwasher Safe**Martha Stewart**$67.36**4.6★64 rev](https://www.amazon.com/dp/B0FL8YVYTJ) [5**Oneida Botanica Porcelain 12-Piece Dinnerware Set for 4**Oneida**$32.91**4.7★24 rev](https://www.amazon.com/dp/B0GTMR92LV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oneida Botanica Porcelain 12-Piece Dinnerware Set for 4**Oneida**$32.91**24 rev4mo ago](https://www.amazon.com/dp/B0GTMR92LV) [**FHGNYSM Vintage Floral Dinnerware Set 12-Piece Porcelain with Gold Rim**fhgnysm**$45.72**182 rev5mo ago](https://www.amazon.com/dp/B0GRHHHCJX) [**FHGNYSM Dinnerware Set for 4 (English Garden Style)**fhgnysm**$40.57**182 rev5mo ago](https://www.amazon.com/dp/B0GRJ1THZS) [**Bloomhouse - 2-Time Oprahs Favorite Things - Valencia Flor 16 Piece Dinnerware Set Artisanal Decorated Stoneware Plates & Bowls Service for 4 Microwave & Dishwasher Safe Fern Green**bloomhouse**$112.89**11 rev5mo ago](https://www.amazon.com/dp/B0GP1W5VGL) [**Amazon Basics Glazed Stoneware Dinnerware 12-Piece Set 4 Full Place Settings Microwave and Dishwasher-Safe Olive**Amazon Basics**$36.87**174 rev9mo ago](https://www.amazon.com/dp/B0F4JWD1HQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FHGNYSM Dinnerware Set for 4 (English Garden Style)**fhgnysm**$40.57**4.3★**▲ 296%**](https://www.amazon.com/dp/B0GRJ1THZS) [**FHGNYSM Vintage Floral Dinnerware Set 12-Piece Porcelain with Gold Rim**fhgnysm**$45.72**4.3★**▲ 289%**](https://www.amazon.com/dp/B0GRHHHCJX) [**Bloomhouse - 2-Time Oprahs Favorite Things - Valencia Flor 16 Piece Dinnerware Set Artisanal Decorated Stoneware Plates & Bowls Service for 4 Microwave & Dishwasher Safe Fern Green**bloomhouse**$112.89**4.9★**▲ 248%**](https://www.amazon.com/dp/B0GP1W5VGL) [**Oneida Botanica Porcelain 12-Piece Dinnerware Set for 4**Oneida**$32.91**4.7★**▲ 242%**](https://www.amazon.com/dp/B0GTMR92LV) [**Mikasa 5224193 Ciara 16-Piece Dinnerware Set Service for 4**Mikasa**$84.61**4.4★**▲ 126%**](https://www.amazon.com/dp/B075RLWLHL)
**~~View all trending →~~**
## **What buyers say about floral dinnerware set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Amazing quality”*
**Color**15%
*“Vibrant color”*
**Durability**7%
*“They still look like new”*
**Design-Overall**6%
*“Beautiful design”*
**Value For Money**6%
*“Great deal”*
**Weight Light**5%
*“Beautiful and Lightweight as noted”*
**Dishwasher Safe**5%
*“Cleans great in dishwasher”*
**Advertised Vs Actual Product**5%
*“As described”*
**Strength**4%
*“These dishes are sturdy”*
**Size-Overall**3%
*“Great size”*
### **What buyers complain about **
**Durability**10%
*“Cracked after use”*
**Quality-Overall**9%
*“BAD QUALITY”*
**Size-Overall**9%
*“And they were HUGE”*
**Color**8%
*“COLOR NOT TRUE”*
**Weight Heavy**6%
*“heavier than I expected”*
**Microwave Safe**4%
*“that they are not microwaveable”*
**Dishwasher Safe**3%
*“Not Dishwasher Safe”*
**Value For Money**3%
*“look more expensive than they are”*
**Advertised Vs Actual Product**3%
*“Look nothing like the photos”*
**Strength**2%
*“I worry they might easily break”*
### **Top return reasons **
**Color**23%
**Size-Overall**22%
**Advertised Vs Actual Product**10%
**Value For Money**8%
**Weight Heavy**7%
**Quality-Overall**7%
**Material Quality**5%
**Thin**2%
**Design-Overall**2%
**Dishwasher Safe**1%
## **Common questions**
- **Is floral dinnerware set profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 164 tracked products. 21 of 34 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the floral dinnerware set niche?**
- 45 brands and 158 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in floral dinnerware set?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.9%.
- **When does demand for floral dinnerware set peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the floral dinnerware set niche?**
- Listings span $18.97–$211.49; the average listing price is $80.03 (sweet spot $15–$100). The average incumbent carries 1,407 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)