---
title: "Floral Blanket — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/floral-blanket"
last_updated: "2026-08-11T00:54:58.468Z"
locale: en
meta:
description: "Niche score 54/100 · $86K/yr market · 272K searches/yr · $29.26 avg price. Soft demand (-22.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $86K/yr market · 272K searches/yr · $29.26 avg price. Soft demand (-22.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Floral Blanket — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **floral blanket**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-22.2% this quarter) keeps it on the watch list.
Market size 22Growth 14Conversion 14Competition 96Returns 62Price range 87Avg price 95Brand share 96Review moat 75Quality gap 45
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Brand share**
**Incredible****36%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$29.26**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.52–$74.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****496.07**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$86K**
$86K/yr · 272K searches
**Growth**
**Bad****-22.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, floral blanket is a $86K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **floral blanket market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$117K–$146K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,630**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **85%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**76 **▲rising
**Sellers**
**127**
**Top-5 brand share**
**36%**
Top 20: 65%
**Top-5 click share**
**17%**
Top 20: 42%
**Open market**
**61%**
- SoffMoiis12% - Longhui bedding9% - Horaldaily7% - Duryeo5% - FantasDeck3% - Laura Ashley3%
## **Demand & seasonality**
Weekly Amazon search volume, last 62 weeks — -22.2% search growth over the last 90 days.
15K10KPrime Day '25Black Friday '25Holiday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/floral-blanket/trend)
## **Top floral blanket search terms**
- **flower blanket**130K/yr-34.7%1.9% conv. - **flower throw blanket**22K/yr-15.4%0.8% conv. - **throw blanket floral**14K/yr-5.9%0.6% conv. - **pink floral throw blanket**12K/yr+10.7%0.5% conv. - **green floral throw blanket**9K/yr+2.2%0.3% conv. - **pink floral blanket**12K/yr-5.9%0.6% conv. - **floral blanket throw**10K/yr-2.6%0.6% conv. - **flower blankets**6K/yr+14.0%1.1% conv. - **floral blankets**8K/yr-10.8%0.2% conv. - **botanical throw blanket**7K/yr-1.9%0.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/floral-blanket/search-terms)
## **Top floral blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Duryeo Crochet Rose Flower Bouquet Blanket with Red Rose Handmade Knitted Throw Blanket Christmas Valentines Day Anniversary Birthday Gifts for Wife Girlfriend Fiance Lover 43 Inch**Duryeo**$53.18**4.7★126 rev](https://www.amazon.com/dp/B0FCYP2B82) [2**Crochet Flower Bouquet Throw Blanket Handmade Knitted Blanket with Rose Flowers Cute Romantic Gift for Her Girlfriend Mom Mothers Day Valentine Wedding Anniversary Birthday Pink and White**Longhui bedding**$39.83**4.6★426 rev](https://www.amazon.com/dp/B0FDK649NZ) [3**FantasDeck Care Package for Women Flower Bouquet Blanket Gift Basket Get Well Gifts for Women Self Care Gifts Thinking of You Gift Birthday Gift for Mom Best Friend Sister**FantasDeck**$43.91**4.6★77 rev](https://www.amazon.com/dp/B0G51KT7VB) [4**Crochet Flower Bouquet Throw Blanket Handmade Knitted Blanket with Rose Flowers Cute Romantic Gift for Her Girlfriend Mom Mothers Day Valentine Wedding Anniversary Birthday (Without Packaging Bag)**Longhui bedding**$24.45**4.6★426 rev](https://www.amazon.com/dp/B0FH233ZZV) [5**Tinkllicoy Finished Flower Bouquet Blanket Crochet Rose Knitted Throw Blanket Crochet Flowers Romantic Gifts for Women Mom Sister Wife Home Decor (Red Rose 23 inch)**Tinkllicoy**$28.37**4.3★98 rev](https://www.amazon.com/dp/B0FN46XBWP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Red Rose Crochet Flower Bouquet Blanket 43 Inch Throw 60 Rose Flowers**Code Junction**$40.25**11 rev3mo ago](https://www.amazon.com/dp/B0GVFCLPVG) [**Laura Ashley - Plush Throw Blanket 50x70 Soft and Warm with a Lightweight Feel Floral Design Morning Gloria Pink**Laura Ashley**$24.27**9 rev3mo ago](https://www.amazon.com/dp/B0GVC5Q89D) [**Crochet Flower Bouquet Throw Blanket 43inch Handmade Knitted Blanket with Rose Flowers Cute Romantic Gift for Her Girlfriend Mom Mothers Day Valentine Wedding Anniversary Birthday Pink and White**Ivydale**$37.62**30 rev4mo ago](https://www.amazon.com/dp/B0GS85KTCF) [**Handmade Knitted Crochet Flower Bouquet Blanket Gifts Basket for Women Birthday Gifts for Women Mothers Day Anniversary Wedding Romantic Unique Gifts for Wife Girlfriend Sister Friends Grandma**Mikimoony**$48.17**55 rev4mo ago](https://www.amazon.com/dp/B0GS9FGKJN) [**HOYWOUL Crochet Flower Bouquet Blanket Birthday Gifts for Women Handmade Red Floral Throw Blanket Gifts for Mothers Day Wedding Anniversary Girlfriend(Red 43)**HOYWOUL**$36.50**40 rev6mo ago](https://www.amazon.com/dp/B0GD125R1W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Handmade Knitted Crochet Flower Bouquet Blanket Gifts Basket for Women Birthday Gifts for Women Mothers Day Anniversary Wedding Romantic Unique Gifts for Wife Girlfriend Sister Friends Grandma**Mikimoony**$48.17**4.4★**▲ 214%**](https://www.amazon.com/dp/B0GS9FGKJN) [**Red Rose Crochet Flower Bouquet Blanket 43 Inch Throw 60 Rose Flowers**Code Junction**$40.25**4.5★**▲ 213%**](https://www.amazon.com/dp/B0GVFCLPVG) [**Crochet Flower Bouquet Throw Blanket 43inch Handmade Knitted Blanket with Rose Flowers Cute Romantic Gift for Her Girlfriend Mom Mothers Day Valentine Wedding Anniversary Birthday Pink and White**Ivydale**$37.62**4.6★**▲ 209%**](https://www.amazon.com/dp/B0GS85KTCF) [**Laura Ashley - Plush Throw Blanket 50x70 Soft and Warm with a Lightweight Feel Floral Design Morning Gloria Pink**Laura Ashley**$24.27**4.5★**▲ 209%**](https://www.amazon.com/dp/B0GVC5Q89D) [**FantasDeck Care Package for Women Flower Bouquet Blanket Gift Basket Get Well Gifts for Women Self Care Gifts Thinking of You Gift Birthday Gift for Mom Best Friend Sister**FantasDeck**$43.91**4.6★**▲ 208%**](https://www.amazon.com/dp/B0G51KT7VB)
**~~View all trending →~~**
## **What buyers say about floral blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**21%
*“Soft blanket”*
**Gifting Purpose**13%
*“Amazing gift”*
**Quality-Overall**10%
*“Amazing quality”*
**Color**10%
*“Beautiful color”*
**Warmth**5%
*“Keeps me warm”*
**Value For Money**5%
*“Great value”*
**Weight Light**4%
*“The softest lightweight blanket ever”*
**Size-Overall**4%
*“snuggly”*
**Advertised Vs Actual Product**4%
*“As described”*
**Design-Overall**3%
*“The design is beautiful”*
### **What buyers complain about **
**Size-Overall**21%
*“Little small”*
**Thickness**12%
*“Not very thick”*
**Quality-Overall**7%
*“Low quality”*
**Advertised Vs Actual Product**6%
*“Not as shown”*
**Thin**4%
*“Thin material”*
**Color**3%
*“Color is not quite the same”*
**Value For Money**2%
*“Overpriced”*
**Weight Light**1%
*“lighter than one would expect”*
**Strength**1%
*“doesnt have the substantial”*
**Smell**1%
*“had a funky smell”*
### **Top return reasons **
**Size-Overall**33%
**Color**20%
**Thin**10%
**Material Quality**7%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Value For Money**3%
**Display Colors**3%
**Thickness**2%
**Soft Feel**1%
## **Common questions**
- **Is floral blanket profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 134 tracked products. 9 of 70 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the floral blanket niche?**
- 76 brands and 127 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 36% of demand.
- **What do buyers complain about in floral blanket?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.5%.
- **When does demand for floral blanket peak?**
- Demand peaks in Feb–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the floral blanket niche?**
- Listings span $8.52–$74.61; the average listing price is $29.26 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.
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