---
title: "Fleur — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/fleur"
last_updated: "2026-08-11T00:01:24.319Z"
locale: en
meta:
description: "Niche score 41/100 · $24K/yr market · 100K searches/yr · $24.40 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 41/100 · $24K/yr market · 100K searches/yr · $24.40 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Fleur — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **fleur**
**Skip it**
Soft demand (-58.4% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 13Competition 59Returns 94Price range 80Avg price 95Brand share 59Review moat 63Quality gap 32
**Avg price**
**Incredible****$24.40**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$7.90–$46.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****971.63**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$24K**
$24K/yr · 100K searches
**Growth**
**Bad****-58.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fleur is a $24K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 41/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fleur market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$31K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#1,273**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **10.2%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 92%
**Open market**
**26%**
- Leebean47% - Tobilu8% - FNCHAI6% - NATROSES5% - DuHouse4% - MAMAMIKO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -58.4% search growth over the last 90 days.
23K18KSpike '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 11.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/fleur/trend)
## **Top fleur search terms**
- **flowers for men**38K/yr-58.2%1.1% conv. - **bouquet for men**9K/yr-59.2%0.3% conv. - **flores para hombres de regalos**7K/yr-41.5%0.5% conv. - **flowers for him**10K/yr-68.8%0.6% conv. - **flower for men**6K/yr-50.4%0.5% conv. - **men flowers**5K/yr-46.0%0.8% conv. - **rose for men**6K/yr-42.7%0.4% conv. - **roses for men**7K/yr-71.2%0.5% conv. - **flores para hombre**6K/yr-63.7%0.5% conv. - **rosas eternas para hombres**5K/yr-66.4%0.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/fleur/search-terms)
## **Top fleur products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$2K15%$4K20%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Forever Roses Luxury Gift for Women/Men Fresh Flowers Bouquet for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Christmas Birthday Unique Presents for Her**Leebean**$15.78**4.6★453 rev](https://www.amazon.com/dp/B0G5N25J5H) [2**Black Single Forever Roses Luxury Gift for Women/Men Fresh Flowers Bouquet for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Christmas Birthday Unique Presents for Her**Leebean**$13.82**4.5★39 rev](https://www.amazon.com/dp/B0G4CLXG32) [3**Forever Flowers Roses in A Box Real Preserved Flowers Preserved Roses Preserved Flowers for Delivery Birthday Gifts for Women/Men/Mom Flowers for Mothers Day Valentines Day Rose Gifts Red**Leebean**$13.83**4.6★453 rev](https://www.amazon.com/dp/B0FTZ4Y2RM) [4**Tobilu Graduation Flowers Bouquet Royal Blue Preserved Roses**Tobilu**$35.20**4.6★85 rev](https://www.amazon.com/dp/B0FQJLLX47) [5**Blue Single Forever Roses Luxury Gift for Women/Men Fresh Flowers Bouquet for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Christmas Birthday Unique Presents for Her**Leebean**$15.78**4.7★20 rev](https://www.amazon.com/dp/B0G4CPMP6Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Forever Flowers Roses in A Box Real Preserved Flowers Preserved Roses Preserved Flowers for Delivery Forever Flower Gifts for Women/Men/Mom Flowers for Mothers Day**Leebean**$18.81**453 rev6mo ago](https://www.amazon.com/dp/B0GJYMMY4Y) [**Blue Forever Roses Luxury Gift for Women/Men Fresh Flowers Bouquet for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Christmas Birthday Unique Presents for Her**Leebean**$15.78**453 rev7mo ago](https://www.amazon.com/dp/B0G5N25J5H) [**Black Single Forever Roses Luxury Gift for Women/Men Fresh Flowers Bouquet for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Christmas Birthday Unique Presents for Her**Leebean**$13.82**39 rev8mo ago](https://www.amazon.com/dp/B0G4CLXG32) [**Blue Single Forever Roses Luxury Gift for Women/Men Fresh Flowers Bouquet for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Christmas Birthday Unique Presents for Her**Leebean**$15.78**20 rev8mo ago](https://www.amazon.com/dp/B0G4CPMP6Y) [**Leebean Single Forever Roses Luxury Gift for Women/Men Birthday Gifts for Women Flowers Gifts for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Presents for Her Red**Leebean**$11.61**103 rev8mo ago](https://www.amazon.com/dp/B0G4CMYJKN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Forever Flowers Roses in A Box Real Preserved Flowers Preserved Roses Preserved Flowers for Delivery Forever Flower Gifts for Women/Men/Mom Flowers for Mothers Day**Leebean**$18.81**4.6★**▲ 332%**](https://www.amazon.com/dp/B0GJYMMY4Y) [**happylandgifts Romantic Gift Set | Shooting Star | Unusual Gift | Real Meteorite in Red Heart Box | Tea Light | Rose Petals | Certificate Roll | Meteor Gifts**happylandgifts**$46.71**4.7★**▲ 308%**](https://www.amazon.com/dp/B0DL4FXWGZ) [**Garkria Valentines Day Rose Jewelry Box Preserved Flower Rose Box Decorative Jewelry Box Preserved Flower Gift Box Jewelry Storage Box for Valentines Day Wedding Party Supply - Blue**Garkria**$15.97**4.0★**▲ 284%**](https://www.amazon.com/dp/B0CQZNJJJC) [**Blue Single Forever Roses Luxury Gift for Women/Men Flowers Bouquet with Natural Fragrance Diffuser for Girlfriend Friends Anniversary Birthday Valentines Day Wedding Graduation Christmas**Cerqora**$35.47**4.4★**▲ 279%**](https://www.amazon.com/dp/B0FPLVYF3H) [**Tobilu Graduation Flowers Bouquet Royal Blue Preserved Roses**Tobilu**$35.20**4.6★**▲ 77%**](https://www.amazon.com/dp/B0FQJLLX47)
**~~View all trending →~~**
## **What buyers say about fleur**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**28%
*“Beautiful Gift”*
**Quality-Overall**15%
*“the product quality is well made”*
**Color**10%
*“The color is vibrant”*
**Advertised Vs Actual Product**8%
*“As described”*
**Value For Money**6%
*“Excellent price”*
**Durability**5%
*“Seems durable”*
**Smell**5%
*“nice smell”*
**Assembly/Installation**4%
*“Easy to put together”*
**Design-Overall**4%
*“the design is cute”*
**Size-Overall**3%
*“perfect size”*
### **What buyers complain about **
**Size-Overall**50%
*“not accurate size”*
**Quality-Overall**9%
*“I was expecting higher quality”*
**Advertised Vs Actual Product**8%
*“Looks can be deceiving”*
**Value For Money**5%
*“Overpriced”*
**Smell**4%
*“When i opened the bag it smelled like a skunk”*
**Durability**4%
*“most petals were breaking off”*
**Color**1%
*“Color does transfer”*
**Assembly/Installation**1%
*“Not a lot of pieces if youre looking for the intrigue of assembly”*
**Weather Proof**1%
*“It's weather not whether”*
**Hard Feel**1%
*“Not soft”*
### **Top return reasons **
**Size-Overall**44%
**Advertised Vs Actual Product**15%
**Value For Money**9%
**Smell**5%
**Color**5%
**Quality-Overall**5%
**Defective Material/Parts**4%
**Gifting Purpose**3%
**Moist/Dry**1%
**Functionality-Overall**1%
## **Common questions**
- **Is fleur profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 27 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -58.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the fleur niche?**
- 20 brands and 44 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in fleur?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.0%.
- **When does demand for fleur peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 11.8× the quietest.
- **What does it cost to enter the fleur niche?**
- Listings span $7.90–$46.71; the average listing price is $24.40 (sweet spot $15–$100). The average incumbent carries 972 reviews — the moat a new listing must climb.
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