---
title: "Flan Pan — $357K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/flan-pan"
last_updated: "2026-08-10T16:50:52.853Z"
locale: en
meta:
description: "Niche score 47/100 · $357K/yr market · 600K searches/yr · $19.96 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 47/100 · $357K/yr market · 600K searches/yr · $19.96 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Flan Pan — $357K/yr Amazon US Niche (2026) - Flapen"
---
# **flan pan**
**Skip it**
Soft demand (-4.1% this quarter) — this niche doesn't clear our bar today.
Market size 54Growth 23Conversion 37Competition 49Returns 52Price range 80Avg price 87Brand share 62Review moat 43Quality gap 25
**Avg price**
**Great****$19.96**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.06–$37.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$357K**
$357K/yr · 600K searches
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,176.92**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, flan pan is a $357K/yr Amazon United States market (600K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flan pan market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$299K–$399K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**27%**
- Imusa26% - Okllen15% - GLOBE ROCKET14% - Myyaowl7% - Novery6% - Xylarnoveth5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.
45K35KHoliday '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/flan-pan/trend)
## **Top flan pan search terms**
- **flan pan**132K/yr-13.1%3.0% conv. - **flan mold**117K/yr-0.8%2.1% conv. - **flanera**66K/yr+9.4%2.5% conv. - **quesillera venezolana con tapa molde**41K/yr-7.3%2.8% conv. - **flanera flan mold**41K/yr-3.9%2.7% conv. - **flan pans for baking with water bath**23K/yr-5.5%2.1% conv. - **flan molds**22K/yr+2.6%1.2% conv. - **quesillera**22K/yr-6.9%3.0% conv. - **molde de flan**20K/yr-13.3%1.8% conv. - **flaneras moldes con tapa**10K/yr-8.8%1.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/flan-pan/search-terms)
## **Top flan pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$36K20%$71K30%$107K40%$143K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IMUSA 7 Inch Stainless Steel Flan Mold for Baking**Imusa**$12.93**4.6★8,025 rev](https://www.amazon.com/dp/B0018EAXNQ) [2**Okllen 18/8 Stainless Steel Flan Mold 65 Oz Flan Pan with Lid and Handle Flanera Flan Maker Mold Compatible with 6 Quart Instant Pot**Okllen**$18.47**4.7★312 rev](https://www.amazon.com/dp/B0D1FSJZ68) [3**Flan Mold with Lid - Authentic Mexican Flan Pan - Molde para Flan - Flanera**GLOBE ROCKET**$28.01**4.4★2,115 rev](https://www.amazon.com/dp/B0861D7KJG) [4**Myyaowl 304 Steel Flan Mold Flan Pan Baking Mold for Baking Pastry Cake - Send Goods From Local Warehous**Myyaowl**$16.48**4.9★42 rev](https://www.amazon.com/dp/B0FHKPKH2D) [5**Novery 9.5 Non-stick Cake Pan Heavy Duty Carbon Steel Fluted Tube Round Baking Pan Buntz Pound Cake Pan Mold Tube Bakeware Baking Mold for Jello Gelatin Chocoflan Flan**Novery**$10.06**4.7★2,802 rev](https://www.amazon.com/dp/B0D9YJFJRP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ISAVEDO Flan Mold with Lid - Molde para Flan Quesillera (7.65 x 2.9 in) Stainless Steel Flan Pan - For Baking with Water Bath or Bao Maria - Flanera**ISAVEDO**$21.26**40 rev5mo ago](https://www.amazon.com/dp/B0GPSL1H3X) [**Myyaowl 304 Steel Flan Mold Flan Pan Baking Mold for Baking Pastry Cake - Send Goods From Local Warehous**Myyaowl**$16.48**42 rev1y ago](https://www.amazon.com/dp/B0FHKPKH2D) [**EWFEN 8 Inch Cake Pan Set of 2 Stainless Steel Round Layer Cake Baking Pans Tins Non-Toxic & Healthy Leak-proof & Easy Clean & Dishwasher Safe**EWFEN**$10.23**580 rev1y ago](https://www.amazon.com/dp/B0FHH9QYX4) [**Xylarnoveth Quesillera Venezolana con Tapa Molde 2-Pack Flanera para Bao Mara Traditional Aluminum Flan Mold with Lid for Quesillo Cheesecake Caramel Flan & Pudding Two (2L & 1.2L)**Xylarnoveth**$18.30**186 rev1y ago](https://www.amazon.com/dp/B0F1TCLYVZ) [**Flan Mold With Lid and Handle - 304 Stainless Steel Pan 1.5QT Capacity for Chocolate Cake Cupcake Pudding - Portable Round Baking Mould**NEMTMCUA**$16.20**49 rev1y ago](https://www.amazon.com/dp/B0DGTFBPRM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Myyaowl 304 Steel Flan Mold Flan Pan Baking Mold for Baking Pastry Cake - Send Goods From Local Warehous**Myyaowl**$16.48**4.9★**▲ 276%**](https://www.amazon.com/dp/B0FHKPKH2D) [**EWFEN 8 Inch Cake Pan Set of 2 Stainless Steel Round Layer Cake Baking Pans Tins Non-Toxic & Healthy Leak-proof & Easy Clean & Dishwasher Safe**EWFEN**$10.23**4.7★**▲ 276%**](https://www.amazon.com/dp/B0FHH9QYX4) [**ISAVEDO Flan Mold with Lid - Molde para Flan Quesillera (7.65 x 2.9 in) Stainless Steel Flan Pan - For Baking with Water Bath or Bao Maria - Flanera**ISAVEDO**$21.26**4.7★**▲ 266%**](https://www.amazon.com/dp/B0GPSL1H3X) [**Flan Mold With Lid and Handle - 304 Stainless Steel Pan 1.5QT Capacity for Chocolate Cake Cupcake Pudding - Portable Round Baking Mould**NEMTMCUA**$16.20**4.6★**▲ 255%**](https://www.amazon.com/dp/B0DGTFBPRM) [**EasyShopForEveryone Extra Large Stainless Steel Flanera with Lid 11.25 Inch 125 fl oz Flan Mold Molde Para Flan for Family-Size Flan Quesillo Custard Pudding Cheesecake & Oven Water Bath Baking**EasyShopForEveryone**$32.19**4.6★**▲ 106%**](https://www.amazon.com/dp/B0BSLBQHMM)
**~~View all trending →~~**
## **What buyers say about flan pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**18%
*“Great baking pans”*
**Quality-Overall**16%
*“Excellent Quality”*
**Ease Of Cleaning**10%
*“easy to clean and scrub”*
**Size-Overall**9%
*“I liked the good size”*
**Value For Money**8%
*“Great value”*
**Cooking Experience**4%
*“which saves me a lot of time in the kitchen”*
**Advertised Vs Actual Product**4%
*“Got the job done”*
**Ease Of Use**4%
*“Convenient to Use”*
**Strength**3%
*“Its not flimsy at all”*
**Non-Stick Coating**3%
*“Good size, and the non-stick surface works well”*
### **What buyers complain about **
**Size-Overall**17%
*“Not a good size”*
**Quality-Overall**11%
*“Bad quality”*
**Adhesion/Stickiness**7%
*“Sticky pan”*
**Leak-Proof**6%
*“Drips”*
**Durability**4%
*“Broke easily for me”*
**Ease Of Use**3%
*“is impossible to take off the pan”*
**Ease Of Cleaning**3%
*“I thought the only problem would be cleaning them”*
**Material Quality**3%
*“Very cheap material”*
**Value For Money**2%
*“Not worth the price”*
**Strength**2%
*“Honestly, given the price, I expected something flimsy”*
### **Top return reasons **
**Size-Overall**65%
**Material Quality**6%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Product Condition**2%
**Functionality-Overall**2%
**Scratch Resistance**2%
**Adhesion/Stickiness**2%
**Thin**1%
## **Common questions**
- **Is flan pan profitable to sell on Amazon United States?**
- The niche generates $357K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the flan pan niche?**
- 19 brands and 40 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in flan pan?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 2.9%.
- **When does demand for flan pan peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the flan pan niche?**
- Listings span $10.06–$37.17; the average listing price is $19.96 (sweet spot $15–$100). The average incumbent carries 2,177 reviews — the moat a new listing must climb.
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