---
title: "Fitz and Floyd Everyday White — $120K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/fitz-and-floyd-everyday-white"
last_updated: "2026-08-10T19:33:00.638Z"
locale: en
meta:
description: "Niche score 36/100 · $120K/yr market · 228K searches/yr · $61.47 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 36/100 · $120K/yr market · 228K searches/yr · $61.47 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Fitz and Floyd Everyday White — $120K/yr Amazon US Niche (2026) - Flapen"
---
# **fitz and floyd everyday white**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 10Conversion 11Competition 89Returns 24Price range 49Avg price 89Brand share 2Review moat 90Quality gap 19
**Review moat**
**Great****199.72**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****$61.47**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$11.11–$184.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$120K**
$120K/yr · 228K searches
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-30.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, fitz and floyd everyday white is a $120K/yr Amazon United States market (228K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fitz and floyd everyday white market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$154K–$184K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#3,242**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **22%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**26%**
Top 20: 57%
**Open market**
**0%**
- Fitz & Floyd65% - Everyday White31% - F&L CLASSIC2% - WishDeco1% - 222 Fifth1% - FADFAY0% - Open — no brand owns it (1 brand, 0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/fitz-and-floyd-everyday-white/trend)
## **Top fitz and floyd everyday white search terms**
- **fitz and floyd**111K/yr-25.1%0.5% conv. - **fitz and floyd dinnerware**18K/yr-10.8%0.7% conv. - **fitz and floyd christmas**63K/yr-22.5%0.3% conv. - **everyday white by fitz and floyd**8K/yr-7.0%2.6% conv. - **fitz and floyd toulouse**3K/yr-26.2%2.5% conv. - **fitz and floyd everyday white**3K/yr+13.3%3.4% conv. - **nevaeh white by fitz and floyd**3K/yr-7.6%0.9% conv. - **fritz and floyd**3K/yr-4.5%0.5% conv. - **everyday white porcelain**4K/yr-23.6%2.1% conv. - **fitz & floyd**3K/yr-2.9%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/fitz-and-floyd-everyday-white/search-terms)
## **Top fitz and floyd everyday white products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Everyday White by Fitz and Floyd Beaded 16 Piece Dinnerware Set Service for 4**Everyday White**$71.87**4.5★223 rev](https://www.amazon.com/dp/B08W8LQMMV) [2**Everyday White by Fitz and Floyd Nevaeh Pasta Bowl Set of 4**Everyday White**$32.11**4.7★88 rev](https://www.amazon.com/dp/B0CCF3QJBM) [3**Fitz and Floyd Sicily Green 12-Piece Dinnerware Set - Stoneware Plates and Bowls Set for 4 Floral Green and White Dish Set Microwave and Dishwasher Safe**Fitz & Floyd**$84.51**4.6★112 rev](https://www.amazon.com/dp/B0D1RFKG65) [4**Fitz & Floyd Fitz and Floyd Toulouse Soup Tureen with Ladle 3.5 Quart Blue**Fitz & Floyd**$121.68**4.8★64 rev](https://www.amazon.com/dp/B0B41H3RXM) [5**Fitz & Floyd Fitz and Floyd Toulouse Pitcher 2 1/2-Quart Green**Fitz & Floyd**$47.37**4.8★83 rev](https://www.amazon.com/dp/B09GHCKBN7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fitz and Floyd Poinsettia Holiday Santa Clause with Staff Cardinal Bird Ceramic Figurine Christmas Collectible Dcor 17.5 Inch**Fitz & Floyd**$184.25**4 rev8mo ago](https://www.amazon.com/dp/B0G1ZSCTMW) [**F&L CLASSIC RFID Blocking Mens Tri-fold Vintage Biker Cowhide Leather Steel Chain Wallet Snap closure brown flag 315-100**F&L CLASSIC**$38.66**3,677 rev9mo ago](https://www.amazon.com/dp/B0FYRJ93N9) [**Fitz and Floyd Santa Crimson Holiday Ceramic Cookie Jar Christmas Treat Kitchen Countertop Storage Jar with Removable Lid 10 Inch**Fitz & Floyd**$83.50**8 rev1y ago](https://www.amazon.com/dp/B0787P884R) [**Fitz and Floyd Meadow Floral Pitcher Vase 2.5 Quart**Fitz & Floyd**$46.05**30 rev1y ago](https://www.amazon.com/dp/B0F1KGD6W9) [**Fitz and Floyd Meadow Cookie Jar 9 Inch**Fitz & Floyd**$40.61**25 rev1y ago](https://www.amazon.com/dp/B0F1KDXV68)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**F&L CLASSIC RFID Blocking Mens Tri-fold Vintage Biker Cowhide Leather Steel Chain Wallet Snap closure brown flag 315-100**F&L CLASSIC**$38.66**4.2★**▲ 409%**](https://www.amazon.com/dp/B0FYRJ93N9) [**Fitz & Floyd Fitz and Floyd Toulouse Pitcher 2 1/2-Quart Green**Fitz & Floyd**$47.37**4.8★**▲ 136%**](https://www.amazon.com/dp/B09GHCKBN7) [**Fitz & Floyd Fitz and Floyd Toulouse Centerpiece Serving Bowl 23 Inch Blue**Fitz & Floyd**$140.11**4.2★**▲ 114%**](https://www.amazon.com/dp/B0B41WBYKZ) [**Fitz and Floyd Dapper Rabbit Female Ceramic Figurine 20 inch**Fitz & Floyd**$165.79**4.8★**▲ 101%**](https://www.amazon.com/dp/B0BSLSXNWN) [**Fitz & Floyd Fitz and Floyd Toulouse Soup Tureen with Ladle 3.5 Quart Blue**Fitz & Floyd**$121.68**4.8★**▲ 78%**](https://www.amazon.com/dp/B0B41H3RXM)
**~~View all trending →~~**
## **What buyers say about fitz and floyd everyday white**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent quality”*
**Color**12%
*“The colors were soft”*
**Size-Overall**9%
*“Really love the size”*
**Value For Money**8%
*“Worth the price”*
**Design-Overall**7%
*“the design is beautiful”*
**Durability**5%
*“Feels durable”*
**Advertised Vs Actual Product**4%
*“Just what I needed”*
**Dishwasher Safe**4%
*“Plus, they stack beautifully and clean up easily in the dishwasher”*
**Strength**3%
*“Not flimsy”*
**Ease Of Use**3%
*“which is really convenient for everyday use”*
### **What buyers complain about **
**Size-Overall**12%
*“the holes are very small”*
**Color**8%
*“Bad color”*
**Quality-Overall**7%
*“Quality control could be better”*
**Weight Heavy**5%
*“Much heavier than I expected”*
**Thickness**5%
*“Its not deep enough to hold a traditional teacup in place”*
**Value For Money**4%
*“however feels pricey to what they are”*
**Durability**3%
*“The tray has started to peel within a month of ownership”*
**Advertised Vs Actual Product**3%
*“Doesn't look like picture”*
**Functionality-Overall**2%
*“this wallet can't do it”*
**Flatness**2%
*“some of the plates are too flat then others are almost like a large bowl”*
### **Top return reasons **
**Size-Overall**40%
**Color**23%
**Advertised Vs Actual Product**9%
**Weight Heavy**3%
**Quality-Overall**3%
**Value For Money**3%
**Defective Material/Parts**3%
**Compatibility-Overall**2%
**Material Quality**2%
**Display Colors**1%
## **Common questions**
- **Is fitz and floyd everyday white profitable to sell on Amazon United States?**
- The niche generates $120K/yr across 74 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the fitz and floyd everyday white niche?**
- 7 brands and 23 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in fitz and floyd everyday white?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 5.2% — above our launch gate.
- **When does demand for fitz and floyd everyday white peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the fitz and floyd everyday white niche?**
- Listings span $11.11–$184.25; the average listing price is $61.47 (sweet spot $15–$100). The average incumbent carries 200 reviews — the moat a new listing must climb.
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