---
title: "First Aid Box — $182K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/first-aid-box"
last_updated: "2026-08-10T18:47:07.459Z"
locale: en
meta:
description: "Niche score 60/100 · $182K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $182K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "First Aid Box — $182K/yr Amazon US Niche (2026) - Flapen"
---
# **first aid box**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 37Growth 46Conversion 28Competition 78Returns 95Price range 81Avg price 95Brand share 94Review moat 65Quality gap 24
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.91**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.79–$54.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Review moat**
**Good****902.24**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+17.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$182K**
$182K/yr · 342K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, first aid box is a $182K/yr Amazon United States market (342K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Aug. Verdict: Worth a look — 60/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **first aid box market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$143K–$191K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#395**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **92%**
- **Out of stock**
- **7.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**41%**
Top 20: 87%
**Top-5 click share**
**37%**
Top 20: 74%
**Open market**
**53%**
- ANYPROLUS10% - Lassos Boutique8% - ARSTPEOE8% - CTIME8% - BTSKY7% - XPAPOV5%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +17.1% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/first-aid-box/trend)
## **Top first aid box search terms**
- **first aid box**160K/yr+12.4%1.3% conv. - **first aid box empty**58K/yr+19.6%1.6% conv. - **first aid kit box**31K/yr+21.2%1.3% conv. - **empty first aid box**22K/yr+7.9%1.6% conv. - **first aid kit box empty**13K/yr+4.6%1.8% conv. - **first aid kit container**11K/yr+21.5%1.1% conv. - **first aid container empty**10K/yr+44.7%1.6% conv. - **empty first aid organizer**7K/yr+35.4%0.8% conv. - **first aid tackle box**6K/yr+51.7%0.8% conv. - **first aid kit container empty**6K/yr+49.8%1.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/first-aid-box/search-terms)
## **Top first aid box products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$11K9%$16K12%$22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**15QT Clear Medicine Organizer Box with Handle Plastic Medicine Container with Tray First Aid Box Empty Thickened Medicine Storage Organizer Multipurpose Medication Organizer Storage White**ANYPROLUS**$29.13**4.7★206 rev](https://www.amazon.com/dp/B0GDDMVBLY) [2**Lassos Boutique Retro Enameled First Aid Box for Medicine Storage and Home Decor with Lid and Removable Tray**Lassos Boutique**$31.37**4.6★314 rev](https://www.amazon.com/dp/B095J8LH74) [3**ARSTPEOE 3-Tier Medicine Organizer - Portable Medicine Cabinet with Handle**ARSTPEOE**$24.03**4.5★1,184 rev](https://www.amazon.com/dp/B0F8H9WKSB) [4**BTSKY 3-Layer Plastic Dividing Storage Box Craft Organizer and Storage**BTSKY**$20.37**4.3★1,176 rev](https://www.amazon.com/dp/B0BPM2KBGP) [5**CTIME 3-Tier Medicine Organizer - Portable Medicine Cabinet with Handle**CTIME**$28.80**4.4★1,973 rev](https://www.amazon.com/dp/B0DHCCFBWB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MiimGogo First Aid Bag Empty 12 x 9 x 7 Red Medical Bag Red Pill Bottle Organizer Portable Emergency Bag Travel Medicine Kit Storage Case First Aid Box for Car Home Office Dorm Outdoor (Small)**MiimGogo**$25.78**24 rev6mo ago](https://www.amazon.com/dp/B0GDV18DT9) [**15QT Clear Medicine Organizer Box with Handle Plastic Medicine Container with Tray First Aid Box Empty Thickened Medicine Storage Organizer Multipurpose Medication Organizer Storage White**ANYPROLUS**$29.13**206 rev6mo ago](https://www.amazon.com/dp/B0GDDMVBLY) [**HEY FOLY 15qt White Medicine Organizer Storage Box with Tray Plastic First Aid Box Empty Thickened Medicine Container Chest Multipurpose Medical Case with Labels Medicine Caddy with Lids Handles**HEY FOLY**$25.21**306 rev10mo ago](https://www.amazon.com/dp/B0FPLTMPHL) [**XPAPOV Travel Medicine Bag Organizer Medical Bag Empty for First Responder Storage Emergency Medical for Home Travel Camping Car Hiking & Outdoor Emergencies (Pink)**XPAPOV**$9.95**150 rev10mo ago](https://www.amazon.com/dp/B0FMQZ1NMQ) [**CTIME 4-Tier Medicine Organizer - Portable Medicine Cabinet with Handle**CTIME**$32.64**1,973 rev11mo ago](https://www.amazon.com/dp/B0FH239CV6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**15QT Clear Medicine Organizer Box with Handle Plastic Medicine Container with Tray First Aid Box Empty Thickened Medicine Storage Organizer Multipurpose Medication Organizer Storage White**ANYPROLUS**$29.13**4.7★**▲ 188%**](https://www.amazon.com/dp/B0GDDMVBLY) [**MiimGogo First Aid Bag Empty 12 x 9 x 7 Red Medical Bag Red Pill Bottle Organizer Portable Emergency Bag Travel Medicine Kit Storage Case First Aid Box for Car Home Office Dorm Outdoor (Small)**MiimGogo**$25.78**4.5★**▲ 178%**](https://www.amazon.com/dp/B0GDV18DT9) [**WUWEOT Metal First aid Box Divided Medicine Tin First Aid Kit Vintage Antique Empty Boxes with Lid and Removable Tray for Home Family Emergency Tool**WUWEOT**$21.75**4.8★**▲ 134%**](https://www.amazon.com/dp/B0C2ZJ26BW) [**Faylapa Empty First Aid Bag 10.2x5.5x5.5 inches Portable Outdoor First Aid Medical Storage Bag Multi-Function Emergency Medicine Storage Organizer for Home Outdoor Travel Car Camping Hiking**Faylapa**$11.44**4.6★**▲ 116%**](https://www.amazon.com/dp/B0D7VHVRGC) [**PenyaZo First Aid Bag - First Aid Kit Bag Empty for Home Outdoor Travel Camping Hiking Mini Empty Medical Storage Bag Portable Pouch (Gray)**PenyaZo**$6.89**4.5★**▲ 115%**](https://www.amazon.com/dp/B0DY4R7FZ2)
**~~View all trending →~~**
## **What buyers say about first aid box**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**15%
*“Fits lots of stuff”*
**Quality-Overall**13%
*“Amazing quality”*
**Storage Capacity**9%
*“Good space”*
**Value For Money**8%
*“Decent price”*
**Ease Of Use**7%
*“easy to access”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Organizing Capabilities**5%
*“is perfect for organizing”*
**Strength**5%
*“Very strong case”*
**Compactness**4%
*“Compact package”*
**Portability**4%
*“Portable and convenient”*
### **What buyers complain about **
**Size-Overall**23%
*“Its small”*
**Quality-Overall**8%
*“I feel like the quality is even lower”*
**Durability**7%
*“Broken”*
**Strength**7%
*“Very flimsy”*
**Locking Mechanism**4%
*“Wont lock”*
**Material Quality**4%
*“The material if flimsy”*
**Value For Money**3%
*“Not worth the money”*
**Advertised Vs Actual Product**2%
*“Deceiving”*
**Defective Material/Parts**2%
*“Parts do not snap well together”*
**Ease Of Use**2%
*“A little hard to snap”*
### **Top return reasons **
**Size-Overall**61%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**5%
**Locking Mechanism**3%
**Value For Money**3%
**Quality-Overall**3%
**Material Quality**3%
**Functionality-Overall**2%
**Strength**2%
**Storage Capacity**2%
## **Common questions**
- **Is first aid box profitable to sell on Amazon United States?**
- The niche generates $182K/yr across 50 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the first aid box niche?**
- 36 brands and 79 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in first aid box?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.9%.
- **When does demand for first aid box peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the first aid box niche?**
- Listings span $6.79–$54.49; the average listing price is $23.91 (sweet spot $15–$100). The average incumbent carries 902 reviews — the moat a new listing must climb.
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