---
title: "Fire Truck Birthday Party Supplies — $187K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/fire-truck-birthday-party-supplies"
last_updated: "2026-08-10T20:04:35.909Z"
locale: en
meta:
description: "Niche score 58/100 · $187K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $187K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fire Truck Birthday Party Supplies — $187K/yr Amazon US Niche (2026) - Flapen"
---
# **fire truck birthday party supplies**
**Worth a look**
Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 37Growth 37Conversion 53Competition 85Returns 46Price range 69Avg price 76Brand share 96Review moat 80Quality gap 37
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Review moat**
**Great****406.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$15.30**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.16–$36.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$187K**
$187K/yr · 283K searches
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, fire truck birthday party supplies is a $187K/yr Amazon United States market (283K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fire truck birthday party supplies market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$153K–$191K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#2,591**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **93%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**56 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**33%**
Top 20: 75%
**Top-5 click share**
**30%**
Top 20: 71%
**Open market**
**62%**
- Suzkoqo9% - cocomigo7% - hengximaoyi6% - Super Z Outlet6% - Hxezoc5% - Yexiya5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/fire-truck-birthday-party-supplies/trend)
## **Top fire truck birthday party supplies search terms**
- **firetruck birthday decorations**61K/yr+2.6%3.0% conv. - **fire truck birthday decorations**55K/yr+0.6%3.1% conv. - **firefighter party decorations**24K/yr+91.8%2.5% conv. - **firefighter birthday party decorations**32K/yr-12.1%1.9% conv. - **fire fighter birthday decorations**15K/yr+17.7%2.3% conv. - **firefighter decorations**14K/yr+36.4%2.1% conv. - **firefighter party**10K/yr-4.0%1.4% conv. - **fire truck birthday**9K/yr+14.7%1.7% conv. - **firefighter birthday**8K/yr+13.2%1.7% conv. - **fireman party decorations**6K/yr+58.2%2.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/fire-truck-birthday-party-supplies/search-terms)
## **Top fire truck birthday party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$7K6%$11K8%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**219pcs Firetruck Birthday Decorations Tableware Include Fire Truck Plates and Napkins Set Cups Banner Hanging Tablecloth Cake Topper Cupcake Topper for Firefighter Party Decorations Serve 24**Suzkoqo**$25.33**4.5★71 rev](https://www.amazon.com/dp/B0F8ZWM7HK) [2**Firefighter Party Decorations Balloons Fire Truck Balloons Number 3 Red Fire Truck 3rd Birthday Party Supplies Balloons Large Foil Fire Truck Balloon Helium (Fire Truck Red 3)**hengximaoyi**$5.75**4.6★157 rev](https://www.amazon.com/dp/B0D11BZM9K) [3**Super Z Outlet 12 Pack Firefighter Childrens Helmet Party Supplies for Kids Costume Accessory**Super Z Outlet**$13.95**4.5★1,068 rev](https://www.amazon.com/dp/B07DD1LCSJ) [4**206Pcs Firetruck Birthday Decorations for Boys Firefighter Party All-in-One Kit Serves 25 Includes Fire Truck Plates and Napkins Set Backdrop Banner Tablecloth Balloons Cupcake Toppers**cocomigo**$25.58**4.5★95 rev](https://www.amazon.com/dp/B0DP8CP8LZ) [5**Fire Truck Happy Birthday Banner Sign Fire Engine Rescue Birthday Bunting Banner Flag Garland for Kids Boys Fire Truck Party Carnival Party Decorations Supplies**Hxezoc**$5.16**4.5★69 rev](https://www.amazon.com/dp/B0DBVL16WZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**200 Pcs Firetruck Party Paper Plates Tableware Set (Serves 24) Firetruck Party Supplies Set Include Banner Hanging Plates Napkins Cups Forks Topper Balloons For Fireman Party**Kinovo**$20.41**2 rev3mo ago](https://www.amazon.com/dp/B0GVSN38JC) [**162pcs Firetruck Birthday Party Supplies Fire Truck Plates and Napkins Paper Cups Disposable Tablecloth Banner Firefighter Party Decorations Serve 20 Guests**Hylvorena**$21.58**2 rev4mo ago](https://www.amazon.com/dp/B0GS9115B8) [**230Pcs Firetruck Birthday Decorations Include Fire Truck Plates and Napkins Set Banner Hanging Tablecloth Balloon Cupcake Topper Centerpieces for Firefighter Party Decorations Serves 24**Suzkoqo**$23.86**11 rev5mo ago](https://www.amazon.com/dp/B0GMQ1DQKT) [**NeoRov 208 Pcs Firetruck Birthday Party Decorations Tableware Set**NeoRov**$20.63**11 rev5mo ago](https://www.amazon.com/dp/B0GL374Y4N) [**FVABO Firetruck Birthday Decorations Firefighter Party Decorations Fireman Birthday Plates and Napkins Set Cups Tablecloth Backdrop Banner Balloons Swirls Topper Tattoos Cutlery Serves 24**FVABO**$22.38**14 rev6mo ago](https://www.amazon.com/dp/B0GFCJ74FH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**200 Pcs Firetruck Party Paper Plates Tableware Set (Serves 24) Firetruck Party Supplies Set Include Banner Hanging Plates Napkins Cups Forks Topper Balloons For Fireman Party**Kinovo**$20.41**5.0★**▲ 266%**](https://www.amazon.com/dp/B0GVSN38JC) [**162pcs Firetruck Birthday Party Supplies Fire Truck Plates and Napkins Paper Cups Disposable Tablecloth Banner Firefighter Party Decorations Serve 20 Guests**Hylvorena**$21.58**5.0★**▲ 264%**](https://www.amazon.com/dp/B0GS9115B8) [**Firefighter Birthday Party Decorations Firetruck Number 3 Balloons3rd Firetruck Birthday DecorationsLarge Foil Fire Truck Balloons**Dokuna**$8.92**4.0★**▲ 264%**](https://www.amazon.com/dp/B0GD5QMHGC) [**230Pcs Firetruck Birthday Decorations Include Fire Truck Plates and Napkins Set Banner Hanging Tablecloth Balloon Cupcake Topper Centerpieces for Firefighter Party Decorations Serves 24**Suzkoqo**$23.86**4.7★**▲ 195%**](https://www.amazon.com/dp/B0GMQ1DQKT) [**HOAKWA Firefighter Graduation Party Decorations Fireman Party Supplies for Officer Grad Academy Retirement Promotion Birthday Plate Cup Napkin Tablecloth Banner Swirl Balloon Topper Serve 24**HOAKWA**$17.82**4.9★**▲ 188%**](https://www.amazon.com/dp/B0GDR3V1LZ)
**~~View all trending →~~**
## **What buyers say about fire truck birthday party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent product”*
**Value For Money**11%
*“Best deal”*
**Color**11%
*“Bright colors”*
**Advertised Vs Actual Product**8%
*“Got the job done”*
**Assembly/Installation**5%
*“Easy to set up”*
**Fun/Entertainment Experience**5%
*“Fun for kids”*
**Design-Overall**4%
*“the designs are cute”*
**Durability**4%
*“Looks very durable”*
**Ease Of Use**3%
*“easy to use”*
**Size-Overall**3%
*“size was great”*
### **What buyers complain about **
**Quality-Overall**15%
*“Cheaply made”*
**Durability**13%
*“Fell apart”*
**Size-Overall**11%
*“Really small in size”*
**Strength**6%
*“Very flimsy”*
**Assembly/Installation**6%
*“was bummed to find i had to put it together”*
**Thickness**5%
*“though its not the thickest”*
**Value For Money**4%
*“It was to cheap”*
**Advertised Vs Actual Product**3%
*“Saying 110 items is a bit deceiving because most of it is stickers”*
**Functionality-Overall**3%
*“Didnt work”*
**Material Quality**3%
*“Cheap material”*
### **Top return reasons **
**Size-Overall**33%
**Value For Money**11%
**Quality-Overall**8%
**Color**8%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**4%
**Material Quality**4%
**Adhesion/Stickiness**4%
**Durability**3%
**Strength**3%
## **Common questions**
- **Is fire truck birthday party supplies profitable to sell on Amazon United States?**
- The niche generates $187K/yr across 61 tracked products. 0 of 23 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the fire truck birthday party supplies niche?**
- 56 brands and 59 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in fire truck birthday party supplies?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 3.3%.
- **When does demand for fire truck birthday party supplies peak?**
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- **What does it cost to enter the fire truck birthday party supplies niche?**
- Listings span $5.16–$36.81; the average listing price is $15.30 (sweet spot $15–$100). The average incumbent carries 407 reviews — the moat a new listing must climb.
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