---
title: "Figurines — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/figurines"
last_updated: "2026-08-10T19:41:16.564Z"
locale: en
meta:
description: "Niche score 52/100 · $114K/yr market · 955K searches/yr · $20.18 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 52/100 · $114K/yr market · 955K searches/yr · $20.18 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Figurines — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **figurines**
**Worth a look**
Shows no brand lock-in (top 5 brands take 26% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Market size 27Growth 22Conversion 7Competition 95Returns 86Price range 61Avg price 88Brand share 97Review moat 44Quality gap 21
**Brand share**
**Incredible****26%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****20%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.18**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.63–$144.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,057.65**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$114K**
$114K/yr · 955K searches
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, figurines is a $114K/yr Amazon United States market (955K searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **figurines market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$81K–$101K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,108**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **89%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**96 **▲rising
**Sellers**
**295**
**Top-5 brand share**
**26%**
Top 20: 58%
**Top-5 click share**
**20%**
Top 20: 45%
**Open market**
**70%**
- Refintural6% - Enesco6% - Willow Tree5% - ABYSTYLE5% - FIVEIZERO4% - H&D HYALINE & DORA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
50K30KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/figurines/trend)
## **Top figurines search terms**
- **figurines**382K/yr-3.6%0.2% conv. - **collectible figurines**243K/yr-16.5%0.3% conv. - **figurine**119K/yr+16.3%0.1% conv. - **desk figurines**78K/yr+5.6%0.3% conv. - **mini desk figurines**18K/yr-19.8%0.5% conv. - **desk figurines for office**23K/yr-41.2%0.3% conv. - **mini figurines for desk**15K/yr-16.9%0.3% conv. - **desk figures**11K/yr+1.0%0.2% conv. - **desk figurine**11K/yr+3.8%0.1% conv. - **collectable figures**13K/yr-15.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/figurines/search-terms)
## **Top figurines products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ABYSTYLE Studio Death Note Misa SFC Collectible PVC Figure Statue Anime Manga Figurine Home Room Office Dcor Gift**ABYSTYLE**$48.47**4.8★380 rev](https://www.amazon.com/dp/B0BJL3JL4M) [2**FIVEIZERO 100PCS Luminous mini Resin Animals Bulk - 20 Styles Glow in The Dark Plastic Tiny Animals Figures for Dollhouse Fairy Garden Aquarium Party Favors & DIY Craft Decor**FIVEIZERO**$9.91**4.7★502 rev](https://www.amazon.com/dp/B0FJG14PJR) [3**Refintural Miniature Frog Figurines - Funny Frog Sculpture for Shelf Desk Decoration - Frog Desk Accessories - Perfect Cute Frog Gift for Frog Lovers(Pink Sofa)**Refintural**$10.05**4.8★570 rev](https://www.amazon.com/dp/B0CM9838TL) [4**PAPPYN-A 50 Pcs Mini Resin Animal Tiny Resin Animals Figurines Bulk Miniature Little to Hide Small Animal Figures Bulk for Micro Fairy Party Favors Garden Landscape Accessories Dollhouse Crafts Decor**PAPPYN-A**$9.98**4.6★483 rev](https://www.amazon.com/dp/B0F7M1T5SX) [5**Gejoy 16 Pcs Mini Rubber You Rock Toys Set Mini Rock Figures Positive Gifts Desktop Ornaments and Decorations Inspirational Gifts for Employees Staff Teachers Teams and Friends (Novel)**Gejoy**$19.20**4.5★158 rev](https://www.amazon.com/dp/B0FQNZSM8V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VICDUEKG 30 Pcs Mini People Figurines 1: 30 Scale Painted Miniature Museum People Sitting and Standing Tiny People Model Trains Architectural Project Little Plastic Figurines for Miniature Scenes**VICDUEKG**$16.86**12 rev5mo ago](https://www.amazon.com/dp/B0GM8PGS1W) [**NODARKO 8Pcs Cute Desk Accessories Miniature Resin Figurines Set for Desktop Computer Monitor Car Dashboard Decor & Home Office Fun Ghost Christmas/Hallowmas (0.70.6)**NODARKO**$7.29**20 rev6mo ago](https://www.amazon.com/dp/B0GJTGRW4X) [**Gejoy 16 Pcs Mini Rubber You Rock Toys Set Mini Rock Figures Positive Gifts Desktop Ornaments and Decorations Inspirational Gifts for Employees Staff Teachers Teams and Friends (Novel)**Gejoy**$19.20**158 rev10mo ago](https://www.amazon.com/dp/B0FQNZSM8V) [**FIVEIZERO 100PCS Luminous mini Resin Animals Bulk - 20 Styles Glow in The Dark Plastic Tiny Animals Figures for Dollhouse Fairy Garden Aquarium Party Favors & DIY Craft Decor**FIVEIZERO**$9.91**502 rev1y ago](https://www.amazon.com/dp/B0FJG14PJR) [**hongliang 5 Pcs Mini Cat**hongliang**$6.32**101 rev1y ago](https://www.amazon.com/dp/B0FFMDB2N6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VICDUEKG 30 Pcs Mini People Figurines 1: 30 Scale Painted Miniature Museum People Sitting and Standing Tiny People Model Trains Architectural Project Little Plastic Figurines for Miniature Scenes**VICDUEKG**$16.86**4.0★**▲ 315%**](https://www.amazon.com/dp/B0GM8PGS1W) [**NODARKO 8Pcs Cute Desk Accessories Miniature Resin Figurines Set for Desktop Computer Monitor Car Dashboard Decor & Home Office Fun Ghost Christmas/Hallowmas (0.70.6)**NODARKO**$7.29**4.3★**▲ 280%**](https://www.amazon.com/dp/B0GJTGRW4X) [**FIVEIZERO 100PCS Luminous mini Resin Animals Bulk - 20 Styles Glow in The Dark Plastic Tiny Animals Figures for Dollhouse Fairy Garden Aquarium Party Favors & DIY Craft Decor**FIVEIZERO**$9.91**4.7★**▲ 198%**](https://www.amazon.com/dp/B0FJG14PJR) [**FOXMIS Miniature Frog Garden Statue Mom Dad Gifts Home Decorations Fairy Garden Accessories Outdoor Lights Solar Garden Frog Decor Art Housewarming Gift for Patio Yard Lawn Ornament 3.89x2.36x3.93**FOXMIS**$17.43**4.6★**▲ 179%**](https://www.amazon.com/dp/B0B6B8TDRW) [**PAPPYN-A 50 Pcs Mini Resin Animal Tiny Resin Animals Figurines Bulk Miniature Little to Hide Small Animal Figures Bulk for Micro Fairy Party Favors Garden Landscape Accessories Dollhouse Crafts Decor**PAPPYN-A**$9.98**4.6★**▲ 153%**](https://www.amazon.com/dp/B0F7M1T5SX)
**~~View all trending →~~**
## **What buyers say about figurines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**17%
*“Anniversary Gift”*
**Quality-Overall**16%
*“Great quality and exactly as described”*
**Fun/Entertainment Experience**9%
*“Fun to put together”*
**Advertised Vs Actual Product**8%
*“As described”*
**Size-Overall**7%
*“Fits perfect”*
**Design-Overall**6%
*“The design is so cute”*
**Value For Money**6%
*“Good value for money”*
**Color**5%
*“Colors are nice”*
**Collectibles**3%
*“They were a fun addition to my collection”*
**Brightness/Shine/Glow**3%
*“Really glow bright”*
### **What buyers complain about **
**Size-Overall**36%
*“are much larger in size”*
**Advertised Vs Actual Product**6%
*“Fake advertising”*
**Quality-Overall**6%
*“I would have expected higher quality”*
**Value For Money**6%
*“Could be a little cheaper”*
**Brightness/Shine/Glow**4%
*“the lights are very dim”*
**Durability**3%
*“break easy”*
**Color**2%
*“Coloring bit off”*
**Smell**2%
*“Chemical Smell”*
**Adhesion/Stickiness**2%
*“Poor adhesive”*
**Paint Quality**2%
*“The paint job on these is terrible”*
### **Top return reasons **
**Size-Overall**53%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Quality-Overall**4%
**Material Quality**2%
**Color**2%
**Gifting Purpose**2%
**Smell**1%
**Functionality-Overall**1%
## **Common questions**
- **Is figurines profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 130 tracked products. 16 of 31 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the figurines niche?**
- 96 brands and 295 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 26% of demand.
- **What do buyers complain about in figurines?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.4%.
- **When does demand for figurines peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the figurines niche?**
- Listings span $5.63–$144.99; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 2,058 reviews — the moat a new listing must climb.
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