---
title: "Fiestaware Plates — $192K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/fiestaware-plates"
last_updated: "2026-08-10T18:47:24.669Z"
locale: en
meta:
description: "Niche score 40/100 · $192K/yr market · 739K searches/yr · $74.02 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 40/100 · $192K/yr market · 739K searches/yr · $74.02 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Fiestaware Plates — $192K/yr Amazon US Niche (2026) - Flapen"
---
# **fiestaware plates**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 22Conversion 4Competition 66Returns 79Price range 57Avg price 84Brand share 0Review moat 71Quality gap 19
**Avg price**
**Great****$74.02**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****650.03**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$17.09–$161.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$192K**
$192K/yr · 739K searches
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, fiestaware plates is a $192K/yr Amazon United States market (739K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fiestaware plates market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$222K–$296K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#382**
- **Page quality**
- **0%**
- **Prime**
- **42%**
- **Sponsored**
- **52%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 84%
**Open market**
**0%**
- Fiesta89% - vancasso8% - DG Collections2% - Homer Laughlin1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.
30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/fiestaware-plates/trend)
## **Top fiestaware plates search terms**
- **fiestaware**359K/yr+25.0%0.1% conv. - **fiesta ware dinnerware**123K/yr-75.9%0.2% conv. - **fiesta ware**35K/yr-3.4%0.1% conv. - **fiestaware dinnerware set**28K/yr+25.6%0.1% conv. - **fiestaware clearance**37K/yr-23.4%0.1% conv. - **fiesta dinnerware**28K/yr+3.5%0.1% conv. - **fiesta dinnerware sets**20K/yr+25.8%0.2% conv. - **fiesta dishes**16K/yr+20.7%0.1% conv. - **fiestaware plates**12K/yr+5.8%0.1% conv. - **fiestaware outlet**19K/yr-38.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/fiestaware-plates/search-terms)
## **Top fiestaware plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$19K15%$29K20%$38K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fiesta Classic Rim 3-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Meadow**Fiesta**$41.20**4.8★958 rev](https://www.amazon.com/dp/B07TCCNYMS) [2**Fiesta Bistro Coupe 12-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Lapis**Fiesta**$159.90**4.7★68 rev](https://www.amazon.com/dp/B08CSWDNT1) [3**Fiesta Classic Rim 12-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Turquoise**Fiesta**$158.88**4.4★39 rev](https://www.amazon.com/dp/B0F8WD1Y4W) [4**Fiesta Luncheon Bowl Plate (8.5) Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Turquoise**Fiesta**$22.68**4.8★150 rev](https://www.amazon.com/dp/B096N6KH4T) [5**Fiesta Classic Rim 3-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Turquoise**Fiesta**$40.80**4.8★958 rev](https://www.amazon.com/dp/B07BTLDT43)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fiesta Bistro Coupe 12-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Turquoise**Fiesta**$161.31**68 rev1y ago](https://www.amazon.com/dp/B0F8ZMRVXT) [**Fiesta 12-Piece Bistro Coupe Dinnerware Set (Service for 4) Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Meadow**Fiesta**$158.46**68 rev1y ago](https://www.amazon.com/dp/B0F8ZKQJC5) [**Fiesta Bistro Coupe 12-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Scarlet**Fiesta**$159.86**68 rev1y ago](https://www.amazon.com/dp/B0F8ZPV4Q8) [**Fiesta Classic Rim 12-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Turquoise**Fiesta**$158.88**39 rev1y ago](https://www.amazon.com/dp/B0F8WD1Y4W) [**Fiesta Classic Rim 12-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Poppy**Fiesta**$159.98**39 rev1y ago](https://www.amazon.com/dp/B0F8X5XNY2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fiesta Classic Rim 12-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Poppy**Fiesta**$159.98**4.4★**▲ 208%**](https://www.amazon.com/dp/B0F8X5XNY2) [**Fiesta Bistro Coupe 3-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Sunflower**Fiesta**$40.64**4.7★**▲ 189%**](https://www.amazon.com/dp/B01E1F47DU) [**Fiesta Bistro Coupe 12-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Scarlet**Fiesta**$159.86**4.7★**▲ 161%**](https://www.amazon.com/dp/B0F8ZPV4Q8) [**Fiesta Classic Rim Cereal Bowl 19oz (6.875) Durable Ceramic Lead-Free Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Sunflower**Fiesta**$17.09**4.6★**▲ 161%**](https://www.amazon.com/dp/B0000CAQ81) [**Fiesta 12-Piece Bistro Coupe Dinnerware Set (Service for 4) Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Meadow**Fiesta**$158.46**4.7★**▲ 143%**](https://www.amazon.com/dp/B0F8ZKQJC5)
**~~View all trending →~~**
## **What buyers say about fiestaware plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**34%
*“Vibrant colors”*
**Quality-Overall**16%
*“Great quality and a gorgeous coloring”*
**Dishwasher Safe**6%
*“They work very well in the microwave or dishwasher and are chip resistant”*
**Strength**5%
*“it seems sturdy enough”*
**Size-Overall**5%
*“Great size”*
**Ease Of Use**4%
*“Beautiful and useful”*
**Value For Money**4%
*“This Was a Great Deal”*
**Durability**4%
*“They are durable”*
**Weight Heavy**3%
*“nice heavy feel”*
**Design-Overall**2%
*“abd I love the design”*
### **What buyers complain about **
**Microwave Safe**9%
*“Not microwave safe”*
**Durability**9%
*“Break easily”*
**Size-Overall**9%
*“they are too big for dessert plates”*
**Heating**7%
*“these get EXTREMELY HOT in the microwave”*
**Weight Heavy**5%
*“the materials are heavy”*
**Paint Quality**3%
*“one of the purple cereal bowls has defective paint”*
**Quality-Overall**3%
*“Not very great quality”*
**Value For Money**3%
*“Nice set, a little pricey for plain set,”*
**Advertised Vs Actual Product**3%
*“These were not as nice as they looked in the ads”*
**Thin**3%
*“Too thin”*
### **Top return reasons **
**Size-Overall**33%
**Color**26%
**Advertised Vs Actual Product**6%
**Thin**5%
**Quality-Overall**4%
**Value For Money**4%
**Weight Heavy**2%
**Thickness**2%
**Wet Cleaning**2%
**Absorbency**2%
## **Common questions**
- **Is fiestaware plates profitable to sell on Amazon United States?**
- The niche generates $192K/yr across 33 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the fiestaware plates niche?**
- 4 brands and 22 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fiestaware plates?**
- Top complaints mined from reviews: Microwave Safe, Durability, Size-Overall. The return rate is 1.8%.
- **When does demand for fiestaware plates peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the fiestaware plates niche?**
- Listings span $17.09–$161.31; the average listing price is $74.02 (sweet spot $15–$100). The average incumbent carries 650 reviews — the moat a new listing must climb.
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