---
title: "Fallout Figure — $197K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/fallout-figure"
last_updated: "2026-08-10T16:54:40.677Z"
locale: en
meta:
description: "Niche score 42/100 · $197K/yr market · 479K searches/yr · $45.71 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 42/100 · $197K/yr market · 479K searches/yr · $45.71 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Fallout Figure — $197K/yr Amazon US Niche (2026) - Flapen"
---
# **fallout figure**
**Skip it**
Soft demand (-52.8% this quarter) — this niche doesn't clear our bar today.
Market size 39Growth 0Conversion 11Competition 62Returns 88Price range 50Avg price 95Brand share 17Review moat 94Quality gap 28
**Avg price**
**Incredible****$45.71**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****128.78**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$13.30–$182.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$197K**
$197K/yr · 479K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-52.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fallout figure is a $197K/yr Amazon United States market (479K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 42/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fallout figure market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$229K–$274K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#5,732**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **41%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**221**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**5%**
- McFarlane Toys73% - Funko7% - Toynk5% - Dark Horse Comics5% - Syndicate Collectibles3% - Givenni2% - Open — no brand owns it (5 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -52.8% search growth over the last 90 days.
20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/fallout-figure/trend)
## **Top fallout figure search terms**
- **fallout action figures**95K/yr-51.2%0.3% conv. - **fallout figure**80K/yr-49.5%0.6% conv. - **mcfarlane fallout**56K/yr-33.8%0.9% conv. - **fallout figures**42K/yr-44.8%0.6% conv. - **fallout toys**38K/yr-53.8%0.3% conv. - **fallout mcfarlane**24K/yr-45.7%0.8% conv. - **mcfarlane toys fallout**18K/yr-39.6%0.9% conv. - **fallout statue**13K/yr-43.8%0.4% conv. - **fallout power armor figure**13K/yr-61.3%0.6% conv. - **fallout action figure**13K/yr-59.2%0.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/fallout-figure/search-terms)
## **Top fallout figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$16K12%$24K16%$32K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**McFarlane Toys- Fallout New Vegas Riot Ranger Armor and Benny 2 Pack**McFarlane Toys**$69.71**4.1★51 rev](https://www.amazon.com/dp/B0FHM6W3VY) [2**McFarlane Toys- Fallout 4 T-60 Vault Tec and Sole Survivor 2 Pack**McFarlane Toys**$60.36**4.1★32 rev](https://www.amazon.com/dp/B0FHJXLL1Y) [3**McFarlane Toys- Fallout Hank MacLean 7in Deluxe Action Figure**McFarlane Toys**$28.81**4.6★60 rev](https://www.amazon.com/dp/B0FHM6R77Y) [4**McFarlane Toys - Fallout Lucy Maximus The Ghoul & Vault Boy 6in Posed Figures 4pk**McFarlane Toys**$63.27**4.9★221 rev](https://www.amazon.com/dp/B0D9R9839L) [5**McFarlane Toys - Fallout Lucy 7in Deluxe Action Figure McFarlane Elite Edition #6**McFarlane Toys**$55.09**4.5★31 rev](https://www.amazon.com/dp/B0DT2PSCK5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**McFarlane Toys- Fallout Joshua Graham 7in Deluxe Action Figure**McFarlane Toys**$69.33**0 rev3w ago](https://www.amazon.com/dp/B0GHTCCCC6) [**McFarlane -Elite 7 Fallout 76 - Nuka Cola T-60 Gold Edition**McFarlane Toys**$91.12**7 rev3mo ago](https://www.amazon.com/dp/B0GVF14327) [**Funko POP! TV: Fallout - Victor**Funko**$15.49**43 rev6mo ago](https://www.amazon.com/dp/B0FS8VKJNS) [**Funko Pop! Super: Fallout TV - Deathclaw - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$25.10**35 rev6mo ago](https://www.amazon.com/dp/B0FS8Y27G4) [**McFarlane Toys- Fallout New Vegas Riot Ranger Armor and Benny 2 Pack**McFarlane Toys**$69.71**51 rev9mo ago](https://www.amazon.com/dp/B0FHM6W3VY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**McFarlane Toys- Fallout Joshua Graham 7in Deluxe Action Figure**McFarlane Toys**$69.33**0.0★**▲ 835%**](https://www.amazon.com/dp/B0GHTCCCC6) [**McFarlane -Elite 7 Fallout 76 - Nuka Cola T-60 Gold Edition**McFarlane Toys**$91.12**4.2★**▲ 616%**](https://www.amazon.com/dp/B0GVF14327) [**Funko Pop! Super: Fallout TV - Deathclaw - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$25.10**4.9★**▲ 453%**](https://www.amazon.com/dp/B0FS8Y27G4) [**Funko POP! TV: Fallout - Victor**Funko**$15.49**4.5★**▲ 289%**](https://www.amazon.com/dp/B0FS8VKJNS) [**Gas Station Building-Bricks Set - Game and TV Series Scenes Modular Collection Kit with Minifigures 1768 Pcs Building Set for Adults & Teen & Movie and Game Lovers**Givenni**$58.41**4.4★**▲ 156%**](https://www.amazon.com/dp/B0FS2B2LMX)
**~~View all trending →~~**
## **What buyers say about fallout figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**23%
*“Great addition to my collection”*
**Quality-Overall**20%
*“Good quality”*
**Value For Money**11%
*“Good price”*
**Gifting Purpose**11%
*“Great gift”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Size-Overall**6%
*“perfect size”*
**Display-Overall**4%
*“Great display for a desk”*
**Design-Overall**3%
*“Perfect for custom”*
**Fun/Entertainment Experience**2%
*“Fun gift”*
**Engraving/Paint/Sublimation**1%
*“Loved the hand painted details”*
### **What buyers complain about **
**Size-Overall**26%
*“Big”*
**Value For Money**9%
*“I thought it was expensive for what you get”*
**Quality-Overall**9%
*“Poor quality and lack of accessories for its outrageous price”*
**Paint Quality**5%
*“The paint work could be better, lots of brush marks and missed/overdone areas”*
**Advertised Vs Actual Product**4%
*“I need to learn to read the description before I buy things”*
**Assembly/Installation**3%
*“The Deathclaw struggled only a little to fully assemble”*
**Defective Material/Parts**3%
*“lack of accessories really hurt it”*
**Instructions/User Manual/Troubleshooting**3%
*“I feel like I need to glue this to hold it all together the instructions were also not great”*
**Design-Overall**3%
*“Horrible design choices”*
**Product Condition**3%
*“Not like new”*
### **Top return reasons **
**Value For Money**20%
**Size-Overall**18%
**Advertised Vs Actual Product**16%
**Defective Material/Parts**12%
**Product Condition**4%
**Display-Overall**3%
**Scratch Resistance**3%
**Drop/Impact Protection**2%
**Paint Quality**2%
**Durability**2%
## **Common questions**
- **Is fallout figure profitable to sell on Amazon United States?**
- The niche generates $197K/yr across 32 tracked products. 12 of 15 products launched in the last 360 days are still selling. 90-day search growth is -52.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the fallout figure niche?**
- 11 brands and 221 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in fallout figure?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.4%.
- **When does demand for fallout figure peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the fallout figure niche?**
- Listings span $13.30–$182.13; the average listing price is $45.71 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.
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