---
title: "Reviews — fall wax melts - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/fall-wax-melts/reviews"
last_updated: "2026-08-10T17:50:24.881Z"
locale: en
meta:
  description: "Niche score 69/100 · $148K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 69/100 · $148K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Reviews — fall wax melts - Flapen"
---

# **fall wax melts**

**Worth a look**

Shows demand growing +249.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 99Conversion 40Competition 80Returns 97Price range 55Avg price 77Brand share 57Review moat 59Quality gap 80

**Growth**

**Incredible****+249.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$15.79**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,129.18**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$6.69–$24.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$148K**

$148K/yr · 293K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Reviews