---
title: "Fall Votive Candles — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/fall-votive-candles"
last_updated: "2026-08-11T03:41:26.715Z"
locale: en
meta:
description: "Niche score 49/100 · $13K/yr market · 30K searches/yr · $18.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $13K/yr market · 30K searches/yr · $18.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fall Votive Candles — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **fall votive candles**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 14Conversion 29Competition 67Returns 90Price range 77Avg price 85Brand share 39Review moat 84Quality gap 78
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.90**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****310.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$10.97–$29.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-21.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$13K**
$13K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, fall votive candles is a $13K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fall votive candles market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$24K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#198**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **47%**
- **Out of stock**
- **12.1%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 100%
**Open market**
**14%**
- Yankee Candle44% - Aroma Naturals16% - YOSICIL8% - USC7% - Shortie's Candle Company7% - Conelist5% - Open — no brand owns it (4 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 35 weeks — -21.9% search growth over the last 90 days.
1K750Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/fall-votive-candles/trend)
## **Top fall votive candles search terms**
- **yankee candle votives**9K/yr-36.7%1.6% conv. - **yankee votive candles**6K/yr-30.0%1.2% conv. - **yankee candles votives**5K/yr-27.0%2.1% conv. - **fall votive candles**6K/yr+606.9%1.0% conv. - **pumpkin votive candles**4K/yr+820.0%0.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/fall-votive-candles/search-terms)
## **Top fall votive candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5248%$1K12%$2K16%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Balsam & Cedar Tea Light Candles Premium Plant Wax Scented Tealights for Christmas Holiday 12 Count Green Up to 5 Hours Burn Time Natural Fiber Wick 0.44 oz Each**Yankee Candle**$25.54**4.9★18 rev](https://www.amazon.com/dp/B0G3VZVCQC) [2**Aroma Naturals Votive Candles Essential Oil Orange Scented Lavender and Tangerine 6 Count**Aroma Naturals**$10.97**4.2★172 rev](https://www.amazon.com/dp/B01J38IKKQ) [3**Scented Votive Candles for Home Decoration 2 Inches Aromatherapy Candle Set with 6 Fragrances - Apple&Cinnamon Jasmine Eucalyptus Lavender Wolfberry&Blood Orange Passion Fruit**YOSICIL**$15.99**4.0★494 rev](https://www.amazon.com/dp/B09JC352M4) [4**Yankee Candle Signature Votive Mini Candle Jars Blossoming Florals Variety Pack 1 Lemon Lavender 1 Wild Orchid 1 Sakura Bloom Festival 1 Lilac Blossoms Variety Pack**Yankee Candle**$20.93**4.2★35 rev](https://www.amazon.com/dp/B0CWS5X6KP) [5**Yankee Candle Signature Votive Mini Candle Jar Sage & Citrus Scent Natural Soy Wax Blend Candle with Natural Fiber Wick 1.3 OZ Glass Jar (Pack of 4)**Yankee Candle**$20.93**4.8★18 rev](https://www.amazon.com/dp/B0CKD2HYX5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Balsam & Cedar Tea Light Candles Premium Plant Wax Scented Tealights for Christmas Holiday 12 Count Green Up to 5 Hours Burn Time Natural Fiber Wick 0.44 oz Each**Yankee Candle**$25.54**18 rev8mo ago](https://www.amazon.com/dp/B0G3VZVCQC) [**Beeswax Votive Candles-6 Pack Natural Small Votives Set for Home Room Decor Party Wedding Spa Gift**DEYBBY**$13.07**92 rev1y ago](https://www.amazon.com/dp/B0DM8NNFP2) [**Conelist 12 Pcs Fall Pumpkin Shaped Candles Mini Pumpkin Votive Candles Thanksgiving Autumn Orange Yellow Handmade Soy Wax Scented Decoration for Gifts Home Bedroom Bathroom Party**Conelist**$17.52**16 rev2y ago](https://www.amazon.com/dp/B0D2NTCS3Z) [**Yankee Candle Signature Votive Mini Candle Jars Blossoming Florals Variety Pack 1 Lemon Lavender 1 Wild Orchid 1 Sakura Bloom Festival 1 Lilac Blossoms Variety Pack**Yankee Candle**$20.93**35 rev2y ago](https://www.amazon.com/dp/B0CWS5X6KP) [**Yankee Candle Minis Jar Zen Oasis Fragrance Premium Scented Votives for Calm Relaxation Ambient Lighting and Aesthetic Room Decor 1.3 Ounce (Variety Pack)**Yankee Candle**$20.96**50 rev2y ago](https://www.amazon.com/dp/B0CKLTNH7H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yankee Candle Minis Jar Zen Oasis Fragrance Premium Scented Votives for Calm Relaxation Ambient Lighting and Aesthetic Room Decor 1.3 Ounce (Variety Pack)**Yankee Candle**$20.96**4.1★**▲ 591%**](https://www.amazon.com/dp/B0CKLTNH7H) [**Yankee Candle Balsam & Cedar Tea Light Candles Premium Plant Wax Scented Tealights for Christmas Holiday 12 Count Green Up to 5 Hours Burn Time Natural Fiber Wick 0.44 oz Each**Yankee Candle**$25.54**4.9★**▲ 202%**](https://www.amazon.com/dp/B0G3VZVCQC) [**Yankee Candle Mini Jar Scented Candles Small Single Wick Candle Set Soy Wax Blend Vanilla Cupcake Lilac Blossoms Coconut Beach Pink Sands (Sweet Serenity Variety Pack)**Yankee Candle**$20.84**4.1★**▲ 176%**](https://www.amazon.com/dp/B0CKLWGTNR) [**Aroma Naturals Votive Candles Essential Oil Orange Scented Lavender and Tangerine 6 Count**Aroma Naturals**$10.97**4.2★**▲ 169%**](https://www.amazon.com/dp/B01J38IKKQ) [**Yankee Candle Lemon Lavender Tea Light Candles Festive Scent | Count 12**Yankee Candle**$16.39**4.4★**▲ 122%**](https://www.amazon.com/dp/B000YPP39O)
**~~View all trending →~~**
## **What buyers say about fall votive candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**53%
*“Beautiful fragrances”*
**Brightness/Shine/Glow**8%
*“Great candles”*
**Value For Money**8%
*“Great price and wonderful product”*
**Color**7%
*“The color is okay”*
**Quality-Overall**4%
*“great quality”*
**Gifting Purpose**3%
*“Gift”*
**Size-Overall**1%
*“Liked the size”*
**Functionality-Overall**1%
*“Functional”*
### **What buyers complain about **
**Smell**43%
*“No scent”*
**Size-Overall**12%
*“The only thing is i thoguht each candle was a bit bigger”*
**Quality-Overall**8%
*“Bad burning quality”*
**Value For Money**6%
*“Not worth the money”*
**Flammable**5%
*“Unfortunately I did not like these candles - they burned down very quickly”*
**Adhesion/Stickiness**2%
*“Some melting with the order and was sticky”*
**Defective Material/Parts**2%
*“Item glass broken”*
**Durability**2%
*“The candle only lasted 5 hours of burn time”*
**Allergies**1%
*“I have allergies”*
**Product Condition**1%
*“Do not sell products that are opened or used by others”*
### **Top return reasons **
**Smell**45%
**Size-Overall**37%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Display Colors**2%
**Color**2%
**Value For Money**2%
**Mechanism Issues**1%
**Shape/Style**1%
## **Common questions**
- **Is fall votive candles profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the fall votive candles niche?**
- 10 brands and 57 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in fall votive candles?**
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 1.2%.
- **What does it cost to enter the fall votive candles niche?**
- Listings span $10.97–$29.09; the average listing price is $18.90 (sweet spot $15–$100). The average incumbent carries 311 reviews — the moat a new listing must climb.
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