---
title: "Search terms — fall leaves - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/fall-leaves/search-terms"
last_updated: "2026-08-10T22:13:18.713Z"
locale: en
meta:
  description: "Niche score 57/100 · $187K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $187K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — fall leaves - Flapen"
---

# **fall leaves**

**Worth a look**

Shows demand growing +92.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 88Conversion 37Competition 74Returns 34Price range 46Avg price 35Brand share 85Review moat 68Quality gap 45

**Growth**

**Great****+92.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****793.11**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$4.51–$24.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$187K**

$187K/yr · 615K searches

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$10.23**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****4.3%**

return rate — above 5% kills the launch gate

## Search terms