---
title: "Fall Candles Bulk — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/fall-candles-bulk"
last_updated: "2026-08-10T15:51:14.045Z"
locale: en
meta:
description: "Niche score 51/100 · $38K/yr market · 56K searches/yr · $19.92 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $38K/yr market · 56K searches/yr · $19.92 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fall Candles Bulk — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **fall candles bulk**
**Worth a look**
Shows low returns (0.7%), but a small market ($38K/yr) keeps it on the watch list.
Market size 9Growth 24Conversion 42Competition 66Returns 97Price range 76Avg price 87Brand share 33Review moat 66Quality gap 75
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.92**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.95–$40.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****876.72**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$38K**
$38K/yr · 56K searches
According to Flapen's Amazon United States niche tracking, fall candles bulk is a $38K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fall candles bulk market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$40K–$50K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#1,194**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **45%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 90%
**Open market**
**10%**
- Our Own Candle Company46% - our own candle comany16% - A Cheerful Giver9% - The Candle Daddy8% - Simply Soson6% - M&SENSE6% - Open — no brand owns it (7 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -2.2% search growth over the last 90 days.
3K2KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/fall-candles-bulk/trend)
## **Top fall candles bulk search terms**
- **our own candle company**25K/yr-4.7%2.2% conv. - **banana candle**12K/yr+6.0%1.8% conv. - **banana bread candle**9K/yr-17.3%3.9% conv. - **our own candle company jar candles**6K/yr+5.8%2.3% conv. - **banana nut bread candle**5K/yr+4.9%4.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/fall-candles-bulk/search-terms)
## **Top fall candles bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Our Own Candle Company Banana Nut Bread Scented Mason Jar Candle 13 oz**our own candle comany**$16.97**4.4★615 rev](https://www.amazon.com/dp/B0060OXDOU) [2**Our Own Candle Company Everyday 4-Pack Mason Jar Candles 3.5 oz Each**Our Own Candle Company**$25.05**4.1★622 rev](https://www.amazon.com/dp/B00WQ0XX9C) [3**A Cheerful Giver - Banana Nut Bread - 34oz Papa Scented Candle Jar with Lid - Keepers of the Light - 155 Hours of Burn Time Gift for Women Brown**A Cheerful Giver**$27.62**4.3★1,287 rev](https://www.amazon.com/dp/B003DQTMNO) [4**Our Own Candle Company French Vanilla Scented Mason Jar Candle 13 oz**Our Own Candle Company**$17.02**4.4★828 rev](https://www.amazon.com/dp/B004VX80QI) [5**Simply Soson 9oz Banana Nut Bread Scented Candle Fall Candles Banana Nut Scent Aromatherapy Candles Gifts for Women Perfect Home Dcor Gifts for Autumn Holiday Christmas Winter**Simply Soson**$10.79**4.3★8 rev](https://www.amazon.com/dp/B0FNS34WNK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Banana Shaped Scented Candle Smiling Face Design Funny Novelty Dog Candle with Floral Scent Soy Wax Smokeless Candle for Home Decor Hilarious Gift for Prank Lovers & Dog Enthusiasts**Liwu-Liyi**$9.98**2 rev7mo ago](https://www.amazon.com/dp/B0GCGTJDY2) [**Our Own Candle Company Apple Pie Blueberry Pie & Banana Bread Candle Trio**Our Own Candle Company**$24.71**0 rev7mo ago](https://www.amazon.com/dp/B0G5B1FBKC) [**M&SENSE Banana Crme Brle Scented Candle 11.6oz Natural Soy Wax 70 Hours Long Lasting Clean Burn Holiday Jar Candle for Home Decor Non-Toxic Relaxing Aromatherapy Gifts for Women**M&SENSE**$20.65**13 rev10mo ago](https://www.amazon.com/dp/B0FG34B4V4) [**Simply Soson 9oz Banana Nut Bread Scented Candle Fall Candles Banana Nut Scent Aromatherapy Candles Gifts for Women Perfect Home Dcor Gifts for Autumn Holiday Christmas Winter**Simply Soson**$10.79**8 rev11mo ago](https://www.amazon.com/dp/B0FNS34WNK) [**GC Scented 3 Wick Jar Candle 14.5oz Sweet (Sweet Banana Bread)**Generic**$25.67**6 rev1y ago](https://www.amazon.com/dp/B0FGX28Y4T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Our Own Candle Company Apple Pie Blueberry Pie & Banana Bread Candle Trio**Our Own Candle Company**$24.71**0.0★**▲ 306%**](https://www.amazon.com/dp/B0G5B1FBKC) [**Our Own Candle Company Spring Mini Mason Jar Candles 4 Pack 3.5 oz Each**Our Own Candle Company**$24.83**4.2★**▲ 216%**](https://www.amazon.com/dp/B07C4LJDW4) [**Banana Shaped Scented Candle Smiling Face Design Funny Novelty Dog Candle with Floral Scent Soy Wax Smokeless Candle for Home Decor Hilarious Gift for Prank Lovers & Dog Enthusiasts**Liwu-Liyi**$9.98**4.5★**▲ 162%**](https://www.amazon.com/dp/B0GCGTJDY2) [**Our Own Candle Company Summer Variety Pack Mason Jar Candles 13 oz (3)**Our Own Candle Company**$39.77**4.4★**▲ 145%**](https://www.amazon.com/dp/B07CGFC4TC) [**Our Own Candle Company Everyday 4-Pack Mason Jar Candles 3.5 oz Each**Our Own Candle Company**$25.05**4.1★**▲ 65%**](https://www.amazon.com/dp/B00WQ0XX9C)
**~~View all trending →~~**
## **What buyers say about fall candles bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**66%
*“Great Scent”*
**Gifting Purpose**9%
*“Mother's day gift”*
**Brightness/Shine/Glow**8%
*“When lit, it fills a medium-sized room fairly quickly and creates a very comforting atmosphere”*
**Quality-Overall**5%
*“Great Candles”*
**Value For Money**3%
*“Good value for money”*
**Design-Overall**2%
*“Love the design”*
**Advertised Vs Actual Product**1%
*“they do usually live up to their descriptions”*
**Size-Overall**1%
*“A perfect size”*
**Comfort-Overall**1%
*“Overall, these candles are perfect for relaxing evenings, gifts, or just making everyday spaces feel more comforting and peaceful”*
**Warmth**1%
*“WARM AND LONG LASTING”*
### **What buyers complain about **
**Smell**57%
*“Has no scent”*
**Value For Money**11%
*“They are expensive”*
**Size-Overall**7%
*“Lid is too large for the jar”*
**Quality-Overall**6%
*“Don't expect consistent quality”*
**Flammable**2%
*“Constantly burns out”*
**Strength**2%
*“not so strong that it becomes overwhelming after a long time”*
**Advertised Vs Actual Product**1%
*“Not described correctly”*
**Heating**1%
*“DOES NOT STAY LIT”*
### **Top return reasons **
**Smell**76%
**Size-Overall**8%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**3%
**Product Condition**2%
**Gifting Purpose**1%
**Strength**1%
**Maintenance And Repair**1%
**Functionality-Overall**1%
**Flammable**1%
## **Common questions**
- **Is fall candles bulk profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the fall candles bulk niche?**
- 13 brands and 22 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in fall candles bulk?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
- **When does demand for fall candles bulk peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the fall candles bulk niche?**
- Listings span $6.95–$40.47; the average listing price is $19.92 (sweet spot $15–$100). The average incumbent carries 877 reviews — the moat a new listing must climb.
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