---
title: "Search terms — fake mums - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/fake-mums/search-terms"
last_updated: "2026-08-10T23:08:44.775Z"
locale: en
meta:
  description: "Niche score 61/100 · $556K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $556K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — fake mums - Flapen"
---

# **fake mums**

**Worth a look**

Shows demand growing +191.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 62Growth 97Conversion 12Competition 63Returns 24Price range 83Avg price 92Brand share 76Review moat 62Quality gap 47

**Growth**

**Incredible****+191.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$21.79**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.48–$47.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$556K**

$556K/yr · 2.6M searches

**Review moat**

**Good****1,012.06**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****5.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Search terms