---
title: "Everlasting Candle — $9K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/everlasting-candle"
last_updated: "2026-08-10T15:51:08.798Z"
locale: en
meta:
description: "Niche score 31/100 · $9K/yr market · 73K searches/yr · $48.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $9K/yr market · 73K searches/yr · $48.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Everlasting Candle — $9K/yr Amazon US Niche (2026) - Flapen"
---
# **everlasting candle**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 30Conversion 3Competition 0Returns 51Price range 95Avg price 94Brand share 0Review moat 73Quality gap 79
**Price range**
**Incredible****$22.81–$58.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$48.80**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****566.6**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+4.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$9K**
$9K/yr · 73K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, everlasting candle is a $9K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **everlasting candle market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$37K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#1,322**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **24.8%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Craftmont62% - CANDWAX33% - Candle by the Hour5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/everlasting-candle/trend)
## **Top everlasting candle search terms**
- **everlasting candle**50K/yr+0.5%0.4% conv. - **everlasting candles**5K/yr+50.5%0.2% conv. - **everlasting candle co**5K/yr+71.9%0.5% conv. - **infinity candle**7K/yr-25.0%0.2% conv. - **everlasting candle company**6K/yr-10.8%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/everlasting-candle/search-terms)
## **Top everlasting candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$1K30%$3K45%$4K60%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts**Craftmont**$57.29**4.1★55 rev](https://www.amazon.com/dp/B0DK9WDRGY) [2**CANDWAX Refillable Candle - Everlasting Glass Oil Candle Gift Set with Lamp Oil Bottle 17oz Funnel and 2 Sets of Metal Wicks Gold and Silver - Ideal as Decorative Candles**CANDWAX**$49.63**4.5★16 rev](https://www.amazon.com/dp/B0D5M3L5B3) [3**Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts**Craftmont**$58.04**4.1★55 rev](https://www.amazon.com/dp/B0DK9X7FHK) [4**Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts**Craftmont**$56.24**4.1★55 rev](https://www.amazon.com/dp/B0DK9XVNKF) [5**Candle by the Hour 80-Hour Vertical Candle Eco-friendly Natural Beeswax with Cotton Wick**Candle by the Hour**$22.81**4.4★2,652 rev](https://www.amazon.com/dp/B000LWRZNM)
### **Newest**
by launch date
[**Candle by the Hour 80-Hour Vertical Candle Eco-friendly Natural Beeswax with Cotton Wick**Candle by the Hour**$22.81**2,652 rev1y ago](https://www.amazon.com/dp/B000LWRZNM) [**Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts**Craftmont**$57.29**55 rev1y ago](https://www.amazon.com/dp/B0DK9WDRGY) [**Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts**Craftmont**$58.04**55 rev1y ago](https://www.amazon.com/dp/B0DK9X7FHK) [**Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts**Craftmont**$56.24**55 rev1y ago](https://www.amazon.com/dp/B0DK9XVNKF) [**CANDWAX Refillable Candle - Everlasting Glass Oil Candle Gift Set with Lamp Oil Bottle 17oz Funnel and 2 Sets of Metal Wicks Gold and Silver - Ideal as Decorative Candles**CANDWAX**$49.63**16 rev2y ago](https://www.amazon.com/dp/B0D5M3L5B3)
### **Trending**
90-day click momentum
[**Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts**Craftmont**$57.29**4.1★**▲ 35%**](https://www.amazon.com/dp/B0DK9WDRGY) [**Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts**Craftmont**$56.24**4.1★**— 0%**](https://www.amazon.com/dp/B0DK9XVNKF) [**Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts**Craftmont**$58.04**4.1★**▼ 12%**](https://www.amazon.com/dp/B0DK9X7FHK) [**CANDWAX Refillable Candle - Everlasting Glass Oil Candle Gift Set with Lamp Oil Bottle 17oz Funnel and 2 Sets of Metal Wicks Gold and Silver - Ideal as Decorative Candles**CANDWAX**$49.63**4.5★**▼ 12%**](https://www.amazon.com/dp/B0D5M3L5B3) [**Candle by the Hour 80-Hour Vertical Candle Eco-friendly Natural Beeswax with Cotton Wick**Candle by the Hour**$22.81**4.4★**▼ 46%**](https://www.amazon.com/dp/B000LWRZNM)
## **What buyers say about everlasting candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**17%
*“I gave this as a gift”*
**Smell**14%
*“Beautiful fragrance”*
**Design-Overall**11%
*“Practical and good decor”*
**Brightness/Shine/Glow**11%
*“Such a cool candle”*
**Color**9%
*“Very pretty”*
**Quality-Overall**9%
*“Great product”*
**Refills-Overall**7%
*“The first two candle refills I bought were awesome”*
**Durability**6%
*“Aesthetic & Long-Lasting Glow”*
**Leak-Proof**4%
*“It does not drip and looks nice”*
**Value For Money**1%
*“a good value for your money”*
### **What buyers complain about **
**Smell**24%
*“**fragranced** candle though not noted”*
**Advertised Vs Actual Product**16%
*“Please people do not buy these completely misleading”*
**Functionality-Overall**11%
*“I also don't like that it only burns for 25 minutes at a time”*
**Quality-Overall**9%
*“They switched wax to lower quality”*
**Ease Of Use**8%
*“Can be a bit difficult to extract the candle length upwards”*
**Gifting Purpose**4%
*“mechanics are garbage- I was going to give as a gift”*
**Value For Money**4%
*“Not worth the cost in regards to accessibility”*
**Heating**3%
*“if you dont warm it up with your hands”*
**Allergies**3%
*“as many people turn to bees wax candles for various allergies and sensitivities, I feel like this is a major miss on the part of the company”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions included with these candles are completely inaccurate”*
### **Top return reasons **
**Smell**27%
**Functionality-Overall**12%
**Advertised Vs Actual Product**11%
**Size-Overall**11%
**Defective Material/Parts**10%
**Value For Money**5%
**Product Condition**3%
**Mechanism Issues**2%
**Adhesion/Stickiness**2%
**Quality-Overall**2%
## **Common questions**
- **Is everlasting candle profitable to sell on Amazon United States?**
- The niche generates $9K/yr across 5 tracked products. 90-day search growth is +4.1%. Flapen's verdict: Skip it (31/100).
- **How competitive is the everlasting candle niche?**
- 3 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in everlasting candle?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Functionality-Overall. The return rate is 2.9%.
- **When does demand for everlasting candle peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the everlasting candle niche?**
- Listings span $22.81–$58.04; the average listing price is $48.80 (sweet spot $15–$100). The average incumbent carries 567 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)