---
title: "Entryway Storage — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/entryway-storage"
last_updated: "2026-08-06T17:16:20.816Z"
locale: en
meta:
description: "Niche score 45/100 · $97K/yr market · 662K searches/yr · $92.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $97K/yr market · 662K searches/yr · $92.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Entryway Storage — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **entryway storage**
**Skip it**
Soft demand (-56.3% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 0Conversion 2Competition 82Returns 68Price range 41Avg price 78Brand share 81Review moat 46Quality gap 55
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$92.06**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,878.22**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$10.36–$215.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$97K**
$97K/yr · 662K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-56.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, entryway storage is a $97K/yr Amazon United States market (662K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Mar–Apr–Sep–Nov. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **entryway storage market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$92K–$115K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#1,437**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**54%**
Top 20: 90%
**Top-5 click share**
**33%**
Top 20: 69%
**Open market**
**41%**
- VASAGLE18% - CSZZD14% - HOOBRO11% - Homleke7% - Itaar4% - QIVOMIX4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -56.3% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Sep, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/entryway-storage/trend)
## **Top entryway storage search terms**
- **entryway storage**224K/yr-8.1%0.1% conv. - **entryway organizer**263K/yr-81.3%0.2% conv. - **entry storage**23K/yr-2.8%0.0% conv. - **entry way storage**20K/yr+12.8%0.0% conv. - **entryway organization**19K/yr-3.7%0.1% conv. - **entry**16K/yr-2.2%0.1% conv. - **entry way organizers and storage**12K/yr-5.2%0.2% conv. - **front door organizer**12K/yr-16.4%0.2% conv. - **entry organizer**9K/yr+9.8%0.0% conv. - **front door furniture**7K/yr+6.8%0.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/entryway-storage/search-terms)
## **Top entryway storage products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CSZZD Hall Tree with Bench and Shoe Storage Farmhouse Entryway Bench with Coat Racks and Led Lights Tall Hall Tree with 7 Coat Hooks 6 Storage Cubbies Adjustable Shelf**CSZZD**$175.25**4.5★147 rev](https://www.amazon.com/dp/B0FNR3ZNJ8) [2**VASAGLE Coat Rack Hall Tree with Shoe Storage Bench Entryway Bench with Shoe Storage 3-in-1 Steel Frame for Entryway 12.6 x 27.6 x 68.9 Inches Industrial Rustic Brown and Black UHSR41BX**VASAGLE**$48.53**4.6★6,763 rev](https://www.amazon.com/dp/B07C74SML5) [3**VASAGLE Coat Rack Hall Tree with Shoe Bench for Entryway Entryway Bench with Coat Rack 4-in-1 with 9 Removable Hooks a Hanging Rod 13.3 x 28.3 x 72.1 Inches Rustic Brown and Black UHSR40B**VASAGLE**$44.05**4.7★15,781 rev](https://www.amazon.com/dp/B0786BN4WY) [4**QIVOMIX Shoe Cabinet Storage Modern Freestanding Organizer with 2 Flip Drawers Narrow Shoe Rack for Entryway Walnut**QIVOMIX**$91.24**4.4★425 rev](https://www.amazon.com/dp/B0F7RTLXRM) [5**Homleke 2-Tier Storage Bench Shoe Bench with Thickened Padded Seat Cushion Entryway Bench with 4 Doors Adjustable Shelf 13.8 D x 45.3 W x 18.5 H for Entryway Living Room Bedroom White**Homleke**$117.56**4.4★673 rev](https://www.amazon.com/dp/B0DJ8YMKKF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VASAGLE Hall Tree with Bench and Shoe Storage 5-in-1 Coat Rack with Shoe Bench Adjustable LED Light 7 Double Hooks Farmhouse Entryway Furniture Rustic White UHSR653WJ03S**VASAGLE**$139.55**897 rev2mo ago](https://www.amazon.com/dp/B0H13XYSX4) [**VASAGLE ELLAN Collection - Boho Shoe Bench with Cushion Entryway Storage Bench with 4 Rattan-Look Cabinet Doors Rounded Corners Adjustable Shelf for Bedroom Under Window Natural Brown ULSB502KC01**VASAGLE**$118.31**85 rev4mo ago](https://www.amazon.com/dp/B0GTVT2725) [**Itaar Hall Tree with Bench and Shoe Storage Farmhouse Entryway Bench with Coat Rack Shoe Cabinet with Flip Drawers 7 Shelves 10 Coat Hooks Storage Bag Led Lights Black**Itaar**$139.87**156 rev8mo ago](https://www.amazon.com/dp/B0FZBXLHBQ) [**CSZZD Hall Tree with Bench and Shoe Storage Farmhouse Entryway Bench with Coat Racks and Led Lights Tall Hall Tree with 7 Coat Hooks 6 Storage Cubbies Adjustable Shelf**CSZZD**$175.25**147 rev11mo ago](https://www.amazon.com/dp/B0FNR3ZNJ8) [**Itaar Hall Tree with Bench and Shoe Storage Farmhouse Entryway Bench with Coat Rack Shoe Cabinet with Flip Drawers 7 Shelves 10 Coat Hooks Storage Bag Led Lights White**Itaar**$140.54**156 rev1y ago](https://www.amazon.com/dp/B0FJMWCM3Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VASAGLE Hall Tree with Bench and Shoe Storage 5-in-1 Coat Rack with Shoe Bench Adjustable LED Light 7 Double Hooks Farmhouse Entryway Furniture Rustic White UHSR653WJ03S**VASAGLE**$139.55**4.6★**▲ 292%**](https://www.amazon.com/dp/B0H13XYSX4) [**VASAGLE ELLAN Collection - Boho Shoe Bench with Cushion Entryway Storage Bench with 4 Rattan-Look Cabinet Doors Rounded Corners Adjustable Shelf for Bedroom Under Window Natural Brown ULSB502KC01**VASAGLE**$118.31**4.4★**▲ 285%**](https://www.amazon.com/dp/B0GTVT2725) [**HOOBRO Hall Tree with Bench Entryway Bench with Coat Rack Mud Room Rack with 12 Double Hooks and Shoe Storage Coat Tree Shoe Rack Organizer for Foyer Front Door Rustic Brown BF05MT01**HOOBRO**$81.04**4.6★**▲ 178%**](https://www.amazon.com/dp/B0819HFMSK) [**YIZAIJIA Coat Rack Shoe Rack With Storage Shelf Freestanding with 8 Hooks for Entryway Bedroom Closet 4 Tier Black**YIZAIJIA**$29.73**4.2★**▲ 112%**](https://www.amazon.com/dp/B0DK8XMFDV) [**Itaar Hall Tree with Bench and Shoe Storage Farmhouse Entryway Bench with Coat Rack Shoe Cabinet with Flip Drawers 7 Shelves 10 Coat Hooks Storage Bag Led Lights Black**Itaar**$139.87**4.3★**▲ 91%**](https://www.amazon.com/dp/B0FZBXLHBQ)
**~~View all trending →~~**
## **What buyers say about entryway storage**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**23%
*“Ease to assemble”*
**Value For Money**10%
*“Great buy”*
**Strength**10%
*“Strong hooks”*
**Quality-Overall**9%
*“Amazing quality”*
**Size-Overall**7%
*“Fits in my space nicely”*
**Storage Capacity**7%
*“Good storage”*
**Advertised Vs Actual Product**5%
*“Better than expected”*
**Design-Overall**4%
*“Good design”*
**Ease Of Use**3%
*“So handy”*
**Durability**2%
*“Durable material”*
### **What buyers complain about **
**Quality-Overall**13%
*“Bad quality”*
**Size-Overall**11%
*“Super small”*
**Assembly/Installation**10%
*“Difficult to install”*
**Strength**10%
*“kind of flimsy”*
**Durability**6%
*“Broke easily”*
**Adhesion/Stickiness**5%
*“Poor adhesive”*
**Material Quality**5%
*“Cheap material”*
**Value For Money**3%
*“As expensive as it is”*
**Instructions/User Manual/Troubleshooting**2%
*“Unclear Instructions”*
**Advertised Vs Actual Product**2%
*“The picture is also misleading”*
### **Top return reasons **
**Size-Overall**33%
**Material Quality**10%
**Quality-Overall**10%
**Strength**9%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**5%
**Assembly/Installation**5%
**Adhesion/Stickiness**3%
**Color**3%
**Value For Money**3%
## **Common questions**
- **Is entryway storage profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 51 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -56.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the entryway storage niche?**
- 33 brands and 45 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in entryway storage?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 2.3%.
- **When does demand for entryway storage peak?**
- Demand peaks in Mar–Apr–Sep–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the entryway storage niche?**
- Listings span $10.36–$215.40; the average listing price is $92.06 (sweet spot $15–$100). The average incumbent carries 1,878 reviews — the moat a new listing must climb.
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