---
title: "Trend — enhypen - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/enhypen/trend"
last_updated: "2026-08-10T17:00:47.823Z"
locale: en
meta:
  description: "Niche score 53/100 · $398K/yr market · 1.5M searches/yr · $29.30 avg price. Soft demand (-29.2% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 53/100 · $398K/yr market · 1.5M searches/yr · $29.30 avg price. Soft demand (-29.2% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Trend — enhypen - Flapen"
---

# **enhypen**

**Worth a look**

Shows a thin review moat (72 avg reviews), but soft demand (-29.2% this quarter) keeps it on the watch list.

Market size 55Growth 10Conversion 11Competition 77Returns 95Price range 87Avg price 95Brand share 46Review moat 96Quality gap 22

**Review moat**

**Incredible****72.24**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$29.30**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.27–$69.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Market size**

**Good****$398K**

$398K/yr · 1.5M searches

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-29.2%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend